How to Run a Competition on Instagram: Part 1

If you follow our Instagram @totalmerchandise, you’ll see that we’ve run a few competitions over our time, from Flash Giveaways to full on competitions! Hint: check our Instagram page over the next few days…

We want to put together a full guide to help you organise a competition or content for your business on Instagram. Firstly, you need to understand why social media competitions are great for your business. They’re quick and easy to run, they build excitement, and they can help you reach and engage new fans. Let’s jump straight into the TM guide to running an Instagram competition.

Step 1: Decide on the Prize

The amount of effort your followers will put in is often dependent on the prize. For instance, if you are simply asking them to like, share, or comment (aka something that is easy and simple to do and takes little effort) then it is fine to offer a smaller prize. If your prize is of larger value, your followers will be more willing to create their own content e.g. taking a picture and posting it or answering specific questions in the caption. The prize is essentially a large determinant in followers choosing whether or not they want to enter.

There are a few ways you can go about choosing your prize. You could choose something that suits everyone; for instance, a voucher for a popular brand. Whilst not directly linked to your brand, this creates an immediate buzz and will encourage a lot of people to enter. If applicable to your business, you could offer a voucher for your own brand – this will help to drive sales directly to your business, however, it may not be desired by as many people as a generic voucher would be. This is a decision that you will need to weigh up in your head. Would you prefer to maximise the number of people entering your competition, or would you prefer that everyone who enters your competition is genuinely interested in your business and would like to purchase something from you?

Instead of a voucher, you could also put together a package of prizes. We have done a lot of Flash Giveaways, where we give away a bundle of our Total Merchandise branded merchandise, such as pens, frisbee’s, advent calendars, stress balls and beach balls. These are always popular as they are related directly to your brand and offer participants a wide range of prizes!

Later this week we’ll go into further details on how to run a competition on Instagram. In the meantime, head to @totalmerchandise to see if we have any coming up…

Written by

Adam Carter | Product Team Manager

As Product Team Manager for the past 15 years, Adam has built up an enviable reputation as one of the industry's most trusted authorities on promotional merchandise. As well as supplier relations, product sourcing and pricing, Adam is also responsible for ensuring our promotional merchandise is presented on the website in the most effective manner. His expertise makes him the go-to person in the company for spotting merchandise trends and finding the best branded products to meet customers' needs. When not at work, Adam enjoys travel, electronic music and all forms of cinema.

Connect with Adam Carter on LinkedIn Connect with Adam Carter on LinkedIn

3 Promotional Product Stats You Need To Know In Summer 2021

3 Promotional Product Stats You Need To Know In Summer 2021

Whether you're planning to reopen your office premises or are preparing to exhibit at an upcoming event, it's understandable that you might feel a little daunted at the...

Just In: The Promotional Merchandise That Will Be Trending In 2022

Just In: The Promotional Merchandise That Will Be Trending In 2022

For 2022, we predict the promotional merchandise that will be trending is UK-made products. Why? Read on to find out... READ MORE: ...

The TM Edit: Top 10 Novelty Gifts That Your Customers Will Love

The TM Edit: Top 10 Novelty Gifts That Your Customers Will Love

Are you looking for something unique to add some fun to your promotional activity? Well, we're here to help - look no further than our range of novelty giveaways for th...

The Best Promotional Merchandise for Schools

The Best Promotional Merchandise for Schools

Branded items for schools come in many shapes and sizes, and are never more useful than at school events. From summer fêtes to end-of-term concerts, charity raffles to Chr...

The TM Edit: Our Most Popular Products Of 2020

The TM Edit: Our Most Popular Products Of 2020

With the end of the year edging ever closer, we've decided to shine a light on our most popular promotional products of 2020. These aren't just any old merchan...

Our Best Selling Promotional Items: Umbrellas

Our Best Selling Promotional Items: Umbrellas

Promotional Umbrellas have long been one of our most popular promotional items. They are a great giveaway opportunity that offers a large imprint area with high visibility and c...

A New Take on the January Blues with Promotional Merchandise

A New Take on the January Blues with Promotional Merchandise

The January blues: the phrase that we've become accustomed to using to describe January. The month of cold weather, dark mornings, the post-Christmas come down, and the poss...

New Year, New Merch: The Best Products for Promoting Your Brand This Year

New Year, New Merch: The Best Products for Promoting Your Brand This Year

Fact: the new year is the perfect time to consider new promotional merchandise! It's a common trend that the start of a new year means a fresh start, so why not have the sam...

Merry Christmas and Happy New Year from Total Merchandise

Merry Christmas and Happy New Year from Total Merchandise

With just a few days left on the countdown to December 25th, we wanted to take a moment to wish all our amazing customers and suppliers a very merry Christmas and a happy New Ye...