Please note: the current lockdown restrictions do not affect our ability to fulfil your order and we are operating business as usual.

Why and How Your Business Should Sponsor Local Sports Teams

If you own a small business, it could be a great idea to sponsor a local sports team to gain great publicity for your brand as well as create essential goodwill. Whilst many may think this would be out of budget for their business, that isn’t the case. You should receive some return on investment, but most importantly you will receive benefits such as increased brand awareness, opportunities to showcase your products, customer loyalty and goodwill. Therefore, it isn’t only the sports team that benefit, it’s your company too!

 

If, for instance, you decide to sponsor a local football team, you could consider investing in some promotional merchandise for them so that everywhere they play, your logo is taken with them for everyone to see. You could look at printing on footballs >>  sports bottles >> and caps >> just to name a few. Check out our Sports and Fitness section for more inspiration >>.

 

Sponsoring a local team can help a community grow and it’s easy and fun. In fact, studies have shown that consumers are likely to switch from one brand to another or similar price and quality if that brand is associated with goodwill and a charitable cause. In fact, nearly 80% of consumers in a survey stated that they are more likely to purchase a product that supports a not-for-profit group. Therefore, your business could really thrive by investing in a local team and sharing your goodwill on social media and on your website or in store. It is essential that local customers know that you care about supporting the teams that they love so that your efforts aren’t wasted and so that you can increase sales whilst having fun.

 

We recommend measuring what your sponsorship has achieved by tracking the results. Whilst some things like brand awareness cannot be tracked, by giving out an offer code you can track some of the sales made through your sponsorship whilst encouraging people to buy from you. For instance, if you support a team called the ‘Leeds Pandas’ then you could offer 10% off your products using the code ‘LEEDSPANDAS10’ at checkout. Whilst this brings a return on investment, some of your return will be immeasurable but priceless as they come as long-term benefits such as customer loyalty and brand awareness. Local sponsorship is great not just for the team benefiting but for your brand too! 

Written by

Adam Carter | Product Team Manager

As Product Team Manager for the past 13 years, Adam has built up an enviable reputation as one of the industry's most trusted authorities on promotional merchandise. As well as supplier relations, product sourcing and pricing, Adam is also responsible for ensuring our promotional merchandise is presented on the website in the most effective manner. His expertise makes him the go-to person in the company for spotting merchandise trends and finding the best branded products to meet customers' needs. When not at work, Adam enjoys travel, electronic music and all forms of cinema.

Connect with Adam Carter on LinkedIn Connect with Adam Carter on LinkedIn

Rainy Weather Essentials For Even The Wettest Of Days

Rainy Weather Essentials For Even The Wettest Of Days

Now, we all know that the classic British stereotype is that we love to talk about the weather: from the temperature to the strength of the wind, we love weather small talk. How...

4 Key Factors in Promoting Leading A Healthy Lifestyle

4 Key Factors in Promoting Leading A Healthy Lifestyle

Leading a healthy lifestyle is important for good health and wellbeing, yet we often fail to make sure we are doing everything we can to ensure we're feeling fit and well -...

The Best Branded Health & Wellbeing Items For Tackling Winter 2021

The Best Branded Health & Wellbeing Items For Tackling Winter 2021

We're officially in the thick of 2021 now: our Christmas cheer has faded, the decorations are down and we're already halfway through January. Of course, t...

The TM Edit: Our Most Popular Promotional Products Of 2019

The TM Edit: Our Most Popular Promotional Products Of 2019

With the end of the year - and decade! - fast-approaching, we've decided to shine a light on the most popular promotional products of 2019.  These are no...

Eco Friendly Promotional Gift Ideas

Eco Friendly Promotional Gift Ideas

It’s time for green to go mainstream, people. With more and more businesses becoming aware of their corporate responsibility to become more eco-friendly, it’s really...

The TM Edit: Our Most Popular Products Of 2020

The TM Edit: Our Most Popular Products Of 2020

With the end of the year edging ever closer, we've decided to shine a light on our most popular promotional products of 2020. These aren't just any old merchan...

4 Key Factors in Promoting Leading A Healthy Lifestyle

4 Key Factors in Promoting Leading A Healthy Lifestyle

Leading a healthy lifestyle is important for good health and wellbeing, yet we often fail to make sure we are doing everything we can to ensure we're feeling fit and well -...

What Does The Government's Covid-19 Roadmap Mean For Your Business?

What Does The Government's Covid-19 Roadmap Mean For Your Business?

Following this week's government announcement, the country's roadmap out of lockdown - and away from Covid-19 restrictions - has been laid out. As well as...

10 Ways To Celebrate Employee Appreciation Day With Your Team

10 Ways To Celebrate Employee Appreciation Day With Your Team

Employee Appreciation Day is fast approaching, people - and there's never been a better time to get involved in the action. The ideal opportunity to show your staf...