10 Promotional Merchandise Ideas for Your Small Business: Part 1

Without a huge marketing budget, it can be difficult to get creative when trying to market your small business. Luckily, promotional merchandise handles the creative side for you, with companies such as ours (www.totalmerchandise.co.uk) offering hundreds of products from useful and functional to wacky and wild that you can have branded with your logo. Promotional merchandise acts as a powerful tool to increase brand awareness and generate brand loyalty, which is why we think it’s so great, and wanted to write about 10 ideas for using promotional merchandise to help your small business. The BPMA suggests that in order for promotional merchandise to be effective, it should be unique, usable, and good quality to name a few factors. Rest assured, our high-quality items are budget-friendly, and time-efficient too, with our sales team sending over your quote within 60 minutes. With the practical side out of the way, let's crack on with the first of our 10 ideas for using promotional merchandise for your small business to make big sales.

Promotional Water Bottles

We cannot stress enough right now how big the reusable water bottle hype is! Jump on this trend! In fact, we do hope it’s not just a trend  (we highly doubt it, the reusable water bottle is here to stay) as they’re eco-friendly, trendy, and offer a large space for your logo. With popular reality TV shows hyping up promotional water bottles they’re more popular than ever. Moreover, as we are recommended by the NHS to be drinking roughly 6-8 glasses of water per day, you will be encouraging users to stay hydrated whilst displaying your brand. You can go for a reusable sturdy plastic bottle, or for a stronger, long-lasting aluminium water bottle. We stock them all!

Cotton Tote Bags

Similar to above, cotton tote bags are becoming increasingly popular as individuals become more and more environmentally conscious. Instead of using the plastic bags provided at a charge by supermarkets, individuals are reducing their waste by bringing their own cotton tote bags. They’ve got a large space for branding, and with their increasing popularity now is the chance to get your brand noticed and seen by people on the local high street. Our top tip is to keep the branding simple and go for stand-out, eye-catching colours to draw passer-by’s eyes to your logo.

Next week we’ll crack on with the remaining 8 great ideas to use promotional merchandise for your business.

Written by

Adam Carter | Head of Products

Adam has been leading the Product team for over 18 years, during which time he's built up an enviable reputation as one of the industry's most trusted authorities on promotional merchandise. As well as supplier relations, product sourcing and pricing, Adam is also responsible for ensuring our promotional merchandise is presented on the website in the most effective manner. His expertise makes him the go-to person on the team for spotting merchandise trends and he's highly experienced in identifying the best branded products to meet our customers' needs. When he's not working, Adam enjoys travel, electronic music and all forms of cinema.

Connect with Adam Carter on LinkedIn Connect with Adam Carter on LinkedIn

How To Use Promotional Products Effectively To Boost Your Business

How To Use Promotional Products Effectively To Boost Your Business

If you've never ordered promotional products before, it can feel a little overwhelming. After all, there are countless product options out there and it can be hard t

Revealed: The Best-Selling Promotional Products Of 2023

Revealed: The Best-Selling Promotional Products Of 2023

It's safe to say that 2023 has been quite the year for Total Merchandise. Over the last 12 months, we've hit some major milestones, grown our team, hosted our fi

Colour Guide: Everything You Need To Know About Blue Promotional Items

Colour Guide: Everything You Need To Know About Blue Promotional Items

With Blue Monday in sight, there's no better time to take a moment or two to think about the colour blue in all its glory. Because it's really not all bad, despite the n

Must-Have Merch for Your Brands Spring/Summer Marketing

Must-Have Merch for Your Brands Spring/Summer Marketing

Warmer and longer days are officially coming! So now is the perfect time to consider how your business is going to generate positive brand awareness throughout the spring and su

Brand Awareness At Bargain Prices with Our Offers & Discounts

Brand Awareness At Bargain Prices with Our Offers & Discounts

If you're looking to stretch your marketing budget that bit further, Total Merchandise is here to help with our selection of offers, discounts, and sale items. With up to 83

How To Keep Your Promotional Merchandise On Trend In 2019

How To Keep Your Promotional Merchandise On Trend In 2019

Every business strives to remain current and promotional merchandise is no different. Consumer trends are constantly changing, 2018 saw the rise of the fidget spinner, b

The Best Promotional Easter Gifts To Give Your Customers In 2024

The Best Promotional Easter Gifts To Give Your Customers In 2024

Easter is the perfect opportunity to involve your business in a seasonal occasion - whatever your industry - and have some fun with your marketing at the same time. Whet

12 Amazing BRIMAN Discounts To Make The Most Of This Spring

12 Amazing BRIMAN Discounts To Make The Most Of This Spring

Total Merchandise was recently named the winner of the Briman Award: an important accolade that acknowledges our support of British-made promotional products. As part of

Plantable Promotional Products To Let Your Brand Bloom In Spring 2024

Plantable Promotional Products To Let Your Brand Bloom In Spring 2024

Winter is slowly edging away - well, kind of - and now's the perfect time to start planning for your spring marketing activity. And what better way to grow your bran