How the Facebook Newsfeed Works: Part 1

It’s 2018, and Mark Zuckerberg announced at the beginning of this year that one of Facebook’s big focus areas for 2018 is “making sure the time we all spend on Facebook is time well spent”. How did he plan to do this, exactly, when millennials scroll the equivalent distance of a marathon through their newsfeeds every day (just a slight exaggeration)? He’s put “friends and family at the core of the experience … [because] strengthening our relationships improves our well-being and happiness”. Here’s the bad news: you’re a business, not a friend or family member, so it is inevitable that your content and posts will be displayed less in your followers’ newsfeeds.

Did you think we were going to follow this up with good news? Oops, sorry. As Facebook is the – not one of, the – largest social media network in the entire world, it is essential to understand Facebook’s algorithm and how to utilise it for the success of your marketing strategies. Lucky for us, Facebook gave us several hints in their announcement and press release about how we can continue to drive organic growth with the new algorithm.

How will Facebook now rank the posts in the newsfeed?

1) Comments

The main purpose of Zuckerberg’s new algorithm is to “encourage meaningful social interactions”. In this sense, businesses will want to engage in conversations as much as possible with other Facebook users in order to generate these interactions. Zuckerberg wrote: “Pages making posts that people generally don’t react to or comment on could see the biggest decreases in distribution”. As such, a keynote is to ensure that you are including questions and call-to-actions in your posts, or writing relevant, timely content that will spark a conversation between followers. Call-to-actions such as “Tag a friend who…” is a particularly popular trend in the moment that we are seeing at the top of a lot of users’ newsfeeds.

2) Reactions

Reactions are now prioritised over likes. For years there was speculation over whether or not Facebook would add a ‘dislike’ button; instead of one button, they’ve added 5: love, haha, wow, sad, and angry. As it takes longer for a user to ‘react’ rather than ‘like’ a post, Facebook interprets this as higher engagement or interest in the content, boosting your content further up into the newsfeed. It’s important to note that all reactions are weighted equally, whether it is a ‘love’ or a ‘wow’, so as long as your content is engaging enough to elicit a reaction more than a like, it should be boosted in the news feed.

Part 2 of this series will be out later this week!

Written by

Adam Carter | Product Team Manager

As Product Team Manager for the past 15 years, Adam has built up an enviable reputation as one of the industry's most trusted authorities on promotional merchandise. As well as supplier relations, product sourcing and pricing, Adam is also responsible for ensuring our promotional merchandise is presented on the website in the most effective manner. His expertise makes him the go-to person in the company for spotting merchandise trends and finding the best branded products to meet customers' needs. When not at work, Adam enjoys travel, electronic music and all forms of cinema.

Connect with Adam Carter on LinkedIn Connect with Adam Carter on LinkedIn

The TM Edit: Top 10 Spring-Friendly Merch To Hop On This Season

The TM Edit: Top 10 Spring-Friendly Merch To Hop On This Season

Rumour has it, the start of spring is just around the corner... In fact, we only have to be patient for a matter of weeks for the astronomical spring to begin on Sunday 20th Mar...

The TM Edit: Must-Have Printed Items For Reopening Your Office

The TM Edit: Must-Have Printed Items For Reopening Your Office

Things are looking up for businesses in England as today (Thursday 27th January 2022) we see the easing of many covid restrictions. One of which is the end of rem...

Just In: The Promotional Merchandise That Will Be Trending In 2022

Just In: The Promotional Merchandise That Will Be Trending In 2022

For 2022, we predict the promotional merchandise that will be trending is UK-made products. Why? Read on to find out... READ MORE: ...

A New Take on the January Blues with Promotional Merchandise

A New Take on the January Blues with Promotional Merchandise

The January blues: the phrase that we've become accustomed to using to describe January. The month of cold weather, dark mornings, the post-Christmas come down, and the poss...

10 Branded Metal Bottles To Consider For Your Next Campaign

10 Branded Metal Bottles To Consider For Your Next Campaign

With research revealing 85% of the UK public are worried about the impact of plastic pollution on the planet, there's never been a better time to consider a branded met...

Unusual Corporate Gifts & Promotional Merchandise

Unusual Corporate Gifts & Promotional Merchandise

Have you received a promotional product at some point in your life? For most of us, the answer to this question is yes. So, how do you make sure your promotional product stands...

7 Summer Promotional Items To Keep Brand Awareness Hot In 2022

7 Summer Promotional Items To Keep Brand Awareness Hot In 2022

Summer is fast approaching, and if you're looking for something that little bit different to bolster a seasonal marketing campaign, search no further. Total Mercha...

The Best Promotional Products To Celebrate Queen Elizabeth's Platinum Jubilee

The Best Promotional Products To Celebrate Queen Elizabeth's Platinum Jubilee

Queen Elizabeth's Platinum Jubilee is rapidly approaching - and if you're looking for ways that your business can get involved in the action, Total Merchandise is here t...

Brew Up Your Marketing This National Tea Day

Brew Up Your Marketing This National Tea Day

Just in case you weren't already aware, today (21st April 2022) is National Tea Day! As a national of brew lovers, this day of celebrating the cuppa is the perfect opportuni...