TM Insights | What Wins In The Battle Between Fun & Functional?

New research has found almost 90% of British adults consider promotional merchandise to be an effective way to make a company more memorable. 

In a poll conducted across the Total Merchandise Instagram account, 87% of the people asked admitted they were more likely to remember a brand if they received a promotional item printed with a company’s logo. 

That’s an informed decision, by the way: over three-fifths of the people asked have received promotional merchandise, with the average keep-time of a promotional product sitting at around six months.

Of course, when it comes to choosing the perfect promotional product to tie-in with your latest marketing activity, you might find yourself torn between items that are either fun or functional. Of the people quizzed, 79% said a practical edge was the quality that was most likely to make them keep an item, with ‘fun’ products only receiving a fifth of the vote. 

Says John Mackenzie, Head of Marketing at Total Merchandise: "This insight bears out our own experience of the most popular promotional products we supply. There’s always a place for the quirky items but the more practical merchandise has a longer shelf-life and arguably a better ROI as your brand and messaging is going to be seen for a lot longer. Fortunately, we supply both!”

Want to breach the gap between fun and functional? Pick promotional items that close the gap between the playful and the practical - and here are three of our favourite ways to do it!

Stress Smiley Phone Holders

Don’t let that goofy grin put you off: this is a promotional product with a difference. Printed with your artwork on the front of the phone holder, this also doubles up as both a stress ball and a phone holder, with the ergonomic design offering the perfect means to keep mobile phones perfectly positioned. 

Value Piggy Bank

This classic piggy bank is perfect for adding some fun to financial campaigns, whether aimed at customers young or old. Printed with your logo and available in a whole rainbow of colours, it's a cute yet highly usable item that will encourage your customers to look after those all-important pennies. 

Robbie Teddy Bear Keyring

Is he the cutest or...? This Robbie teddy bear keyring will allow your customers to add some 'aw' factor to their keys, whilst his cropped tee is the perfect place to print your company logo and artwork on to for guaranteed every-day awareness. He's bear-y sweet - and your customers will certainly agree! 

You might also like: Popularity of reusable coffee cups on the rise

Main image from Pexels.com

Written by

Katie Clark | Head of Digital Marketing

With over a decade in print and digital journalism, Katie possesses a wide skill-set that incorporates everything from SEO to PR. Joining the team in early 2019, her expertise lies in writing sparkling copy about promotional merchandise and related topics, as well as managing social media activity and developing creative solutions to keep the Total Merchandise brand at the forefront of people’s minds. With a background that includes event-planning and volunteering for charitable organisations, she has a first-hand appreciation for the needs and questions a customer might have when acquiring promotional products for their organisation. In her spare time, she loves reading, going to the cinema and learning to cook.

Connect with Katie Clark on LinkedIn Connect with Katie Clark on LinkedIn

The Best Pride Promotional Products For Summer 2024

The Best Pride Promotional Products For Summer 2024

Pride Month is almost upon us, and whether you run an LGBTQ+ organisation or are perhaps planning a corporate event to show your support of the occasion, we're here to help.

The Best Office Award Ideas (And The Trophies To Match!)

The Best Office Award Ideas (And The Trophies To Match!)

If you're currently planning an awards ceremony and are looking for the perfect trophy titles - not to mention the perfect trophies! - we can help. We've got yea

Revealed: The Best-Selling Promotional Products Of 2023

Revealed: The Best-Selling Promotional Products Of 2023

It's safe to say that 2023 has been quite the year for Total Merchandise. Over the last 12 months, we've hit some major milestones, grown our team, hosted our fi

New Year, New Merch: The Best Products for Promoting Your Brand This Year

New Year, New Merch: The Best Products for Promoting Your Brand This Year

Fact: the new year is the perfect time to consider new promotional merchandise! It's a common trend that the start of a new year means a fresh start, so why not have the sam

The Power Of Promotional Paper Coffee Cup Sleeves

The Power Of Promotional Paper Coffee Cup Sleeves

Whilst a hot cup of coffee is a daily saviour for people across the UK, singed fingertips are a decidedly less desirable side-effect of the morning caffeine fix.  W

Our Best Selling Promotional Items: Umbrellas

Our Best Selling Promotional Items: Umbrellas

Promotional Umbrellas have long been one of our most popular promotional items. They are a great giveaway opportunity that offers a large imprint area with high visibility and c

11 Easy Ways To Make Your Brand Stand Out This Summer

11 Easy Ways To Make Your Brand Stand Out This Summer

Keen to do something a little bit different with your promotional marketing plans throughout summer 2024? Whether you're looking for fun awareness events you can lin

How Total Merchandise Supported Smart Works With Charity Tote Bags

How Total Merchandise Supported Smart Works With Charity Tote Bags

The team at Total Merchandise always love to do what they can to support the work of the many amazing charities and organisations across the UK - so we were delighted to re

Why Promotional Products Work: The Value Of Merch For Your Brand

Why Promotional Products Work: The Value Of Merch For Your Brand

Okay, we might be biased but there really is no denying it: promotional products are an incredibly powerful tool for any UK business. Whether you're a start-up looki