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TM Insights | Popularity Of Reusable Coffee Cups On The Rise

Over a third of British adults drink at least one takeaway coffee each day, according to research conducted by Total Merchandise.

The vox-pop-style poll, conducted across our Instagram and Twitter accounts, also found close to two-thirds (62%) of the British adults surveyed would willingly enjoy their coffee-to-go in a reusable cup each morning, rather than a throw-away paper cup handed out by a coffee shop.

When asked to guess how many disposable coffee cups are discarded in the UK each year, 60% of the respondents picked the correct answer, with 2.5bn disposable cups ending up on landfill sites around the country each year. The remainder thought that answer was 150 million – which sadly, is just a fraction of the number that are cast aside on an annual basis.

Speaking about the research, John Mackenzie, Head of Digital Marketing at Total Merchandise, comments: "The findings certainly bear out our experience of these types of cups becoming increasingly popular. As well as providing great value, an order of these also show you’re doing your bit for the planet - not to mention the fact we have some really stylish designs to choose from!"

If you’re currently brewing ideas for your next marketing campaign or event giveaway, this could mean there’s no better time to invest in branded reusable cups. With awareness for environmental issues and eco-friendly decision-making reaching ever-higher levels, there’s no better time for your company to align itself with merchandise that shows you care. Enter the reusable coffee cup, printed with your branding.

Total Merchandise is delighted to offer a wide range of eco-friendly reusable coffee cups, which are all as perfect for taking on the morning commute as they are for your customers to sip from as they work. Not sure where to begin with your eco-coffee ventures? Browse our trio of caffeinated ideas below…

If you want to offer your customers a leak-proof classic…

Manufactured with the fastest-growing and most sustainable crop in the world – that’s bamboo, by the way – each of these branded cups comes complete with a sealable twist-on sip lid, which is ideal for keeping spills at bay.

If you want to offer your customers a splash of colour…

Available in a range of eye-catching shades, this reusable branded coffee cup is as ideal for grabbing attention as it is for keeping coffee hot on the morning commute. A striking alternative to paper coffee cups, it’s available in a beautiful range of eye-catching patterns, which we can guarantee your customers will love.

If you want to offer your customers a mug with a difference (and a handle!)…

The branded Thermo Travel Mug will keep the liquid within at its optimal temperature for the longest possible period – meaning your customers’ morning lattes or lunchtime flat whites will maintain their heat for even longer. It’s one of our best-sellers for a reason!

These are just three of our favourites - for a further inspiration fix, explore our Travel Mugs & Take-Out Cups section and contact us for your free quote!

Main image from Pixabay.com

Written by

Katie Clark | Digital Marketing Manager

With over a decade in print and digital journalism, Katie possesses a wide skill-set that incorporates everything from SEO to PR. Joining the team in early 2019, her expertise lies in writing sparkling copy about promotional merchandise and related topics, as well as managing social media activity and developing creative solutions to keep the Total Merchandise brand at the forefront of people’s minds. With a background that includes event-planning and volunteering for charitable organisations, she has a first-hand appreciation for the needs and questions a customer might have when acquiring promotional products for their organisation. In her spare time, she loves reading, going to the cinema and learning to cook.

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