The Evolution of Marketing: Part 2

As we discussed in part one of this two-part series, marketing has, in some form, been around since Roman times. Don't believe us? Read it for yourself

When we think about how far marketing has come, from the Roman Gladiators acting as influencers, to virtual and augmented reality becoming… well, reality, we can begin to get a glimpse as to how marketing is shifting as communication and society continues to change. 

The evolutionary period we will discuss today is the newly named ‘Social Marketing Era’, which completely took the marketing world by storm.

What Is The Social Marketing Era?

The social marketing era refers to businesses focusing their marketing efforts on being social and connecting with their customers in real-time. This era is the first of its kind. Our marketing world is no longer restricted – we’re living in a 24/7 world.

What Does Social Marketing Look Like?

One major thing that exists in the social marketing era is the idea that marketing is no longer a sales pitch – brands must be authentic and genuine in order to survive in the current fast-paced world.

Social media has provided a platform for brands to show off their personal side, and we can now communicate with customers in real-time. Live video responding to questions as quickly as if they were there? No problem. Don’t want to wait on the phone for a customer services representative? Tweet them.

The main thing about the social marketing era is understanding that consumers no longer want to wait – in fact, they don’t even have to. One quick search on a search engine at whatever time they want is all it takes to find another brand, which is why a lot of brands now have social media channels set up specifically for customer services.

social media

GIF from Giphy.com

Creating value for customers became huge for the social marketing area, and this is something we at Total Merchandise are proud to be a part of. Promotional product marketing isn’t about pushing or advertising your brand to online consumers, it is taking your brand into the real world in an authentic way and providing useful products to create meaningful relationships with your clients.

We can’t wait to see how marketing will continue to evolve, with social media and technology just getting bigger and bigger. Where do you think the social marketing era will take us? 

Did you miss part one of this series? Don't panic, you can still read it on our latest news page

Written by

Katie Reed | Product Team Supervisor

With nearly 10 years' experience in the promotional merchandise industry, Katie speaks with true authority about all matters related to promotional products. Her attention to detail and creative flair ensure that product details, prices, imagery and descriptions are accurate and answer all our customers' questions. Her articles and other product-related content have become truly trusted sources of both information and inspiration for anyone deciding on their next promotional product order. In another life, she would have been a star Quidditch player.

Connect with Katie Reed on LinkedIn Connect with Katie Reed on LinkedIn

The Most Exciting 2020 Trends For Your Promotional Products

The Most Exciting 2020 Trends For Your Promotional Products

With the post-Christmas limbo officially over and 2020 properly here (anyone else wondering how they're going to cope without roast potatoes and chocolate biscuits on-tap......

Colour Guide: Why Consider Blue For Your Promotional Products?

Colour Guide: Why Consider Blue For Your Promotional Products?

With Blue Monday soon to be upon us (it falls on Monday 20th January, to be precise), there's no better time to take a moment or two to think about the colour blue in a...

5 Stats That Prove Promotional Merchandise Really Works

5 Stats That Prove Promotional Merchandise Really Works

Considering ordering promotional merchandise for your business - but need a little further convincing that it's worth the investment? We've rounded up a few killer stati...

The Best Promotional Merchandise for Schools

The Best Promotional Merchandise for Schools

Branded items for schools come in many shapes and sizes, and are never more useful than at school events. From summer fêtes to end-of-term concerts, charity raffles to Chr...

Promotional Merchandise Items That Can Help Mental Wellbeing

Promotional Merchandise Items That Can Help Mental Wellbeing

The conversation around mental health and wellbeing is growing ever-louder and - it goes without saying - with due cause. With levels of stress, anxiety and depression at all-ti...

10 Branded Metal Bottles To Consider For Your Next Campaign

10 Branded Metal Bottles To Consider For Your Next Campaign

With research revealing 85% of the UK public are worried about the impact of plastic pollution on the planet, there's never been a better time to consider a branded met...

We Won! Total Merchandise Wins Distributor Of The Year 2020

We Won! Total Merchandise Wins Distributor Of The Year 2020

We've got some big news, people - some huge news, in fact. We've won an award! The Total Merchandise team are absolutely delighted to have b...

Promotional Products To Tap Into Your Customers' 2021 Goals

Promotional Products To Tap Into Your Customers' 2021 Goals

It's common knowledge that the end of a year and the start of a new one creates a certain boost of positivity and motivation among people, from which New Year's resoluti...

The TM Edit: Our Hottest Cyber Monday Offers

The TM Edit: Our Hottest Cyber Monday Offers

With the build-up to the big event that is Black Friday it can be easy to forget about Cyber Monday, but not here at Total Merchandise, we've got the hottest Cyber Monday of...