The Benefits of Blogging for Your Business: Part 1

Blogging is important for your business. It’s perhaps not the most important thing you can do to generate sales, but there are some significant benefits of blogging that can be had which should lead to these sales, such as increasing your online visibility and giving character to your business.

Your business blog is/would be a part of your marketing strategy, as ideally, you should be blogging about content relevant to your business. As you may have noticed, we’ve had our ‘News’ section of our website for years, where we upload articles about current consumer and marketing trends, as well as lots of great stuff on promotional merchandise.

That last bit shouldn’t be too much of a surprise! We want to outline a few key reasons why we believe that blogging is a healthy thing to do for your business, and why it should be added into your marketing plan straight away if it isn’t already!

Put simply: blogs generate traffic.

In order to make money, you need to make a sale. In order to make a sale, people have to see your products. In order for people to see your products, they must see your website. Do you see where we’re going with this one? Blogs lead to more website visits; if you’ve got a website with not very many pages and you’re not updating it very frequently (you can’t really update your ‘About Us’ page very much) then your website won’t be climbing up the ladder of Google’s algorithm.

Every time you add a new page to your website through a blog post, it drives up the opportunity for your page to appear in search engines. This increased visibility will drive traffic to your website. If you create shareable content, then social media will work in your favour as people will share this content with their friends, which will hopefully bring in new business.

In order to capitalise on your new traffic, add a call-to-action to your blog posts, such as offering a free trial, fact sheet, ebook etc. in exchange for a potential customer’s contact information. The visitor to your blog simply has to fill in a form online with their contact details in exchange for the offer, which should then turn into a lead.

Want to find out more? Read part two of our Benefits Of Blogging For Your Business guide.

Written by

Adam Carter | Product Team Manager

As Product Team Manager for the past 15 years, Adam has built up an enviable reputation as one of the industry's most trusted authorities on promotional merchandise. As well as supplier relations, product sourcing and pricing, Adam is also responsible for ensuring our promotional merchandise is presented on the website in the most effective manner. His expertise makes him the go-to person in the company for spotting merchandise trends and finding the best branded products to meet customers' needs. When not at work, Adam enjoys travel, electronic music and all forms of cinema.

Connect with Adam Carter on LinkedIn Connect with Adam Carter on LinkedIn

Add Some Fizz this Champagne Day with Promotional Sparkling Wine

Add Some Fizz this Champagne Day with Promotional Sparkling Wine

Hashtags at the ready people because it's almost time to celebrate #ChampagneDay 🥂 In fact, you will be able to raise a glass in t-minus (approximately) 12 ho...

Huge Savings for Your Business this Autumn and Winter

Huge Savings for Your Business this Autumn and Winter

Are you looking for promotional products at prices that will have management lost for words? Yes? Then you've come to the right place. Here at Total Merchandise, w...

Just In: The Promotional Merchandise That Will Be Trending In 2022

Just In: The Promotional Merchandise That Will Be Trending In 2022

For 2022, we predict the promotional merchandise that will be trending is UK-made products. Why? Read on to find out... READ MORE: ...

How To Keep Your Promotional Merchandise On Trend In 2019

How To Keep Your Promotional Merchandise On Trend In 2019

Every business strives to remain current and promotional merchandise is no different. Consumer trends are constantly changing, 2018 saw the rise of the fidget spinner,...

Promotional Merchandise Items That Can Help Mental Wellbeing

Promotional Merchandise Items That Can Help Mental Wellbeing

The conversation around mental health and wellbeing is growing ever-louder and - it goes without saying - with due cause. With levels of stress, anxiety and depression at all-ti...

Our 10 Best-Selling Promotional Pens To Inspire Your Next Campaign

Our 10 Best-Selling Promotional Pens To Inspire Your Next Campaign

It may well be mightier than the sword - well, according to some, at least - but one thing's for sure: a promotional pen is a highly-effective tool to help market your...

8 New Eco Promotional Products To Consider For Your Brand Today

8 New Eco Promotional Products To Consider For Your Brand Today

Environmental issues are high on the global agenda at the moment. Several eco-themed awareness days and events are taking place across the UK throughout June, meaning there'...

The Best Promotional Products For Pride Month 2022

The Best Promotional Products For Pride Month 2022

Pride Month is almost upon us, and whether you run an LGBTQ+ organisation or are perhaps planning a corporate event to show your support of the occasion, we're here to help....

7 Summer Promotional Items To Keep Brand Awareness Hot In 2022

7 Summer Promotional Items To Keep Brand Awareness Hot In 2022

Summer is fast approaching, and if you're looking for something that little bit different to bolster a seasonal marketing campaign, search no further. Total Mercha...