Today's the 23rd of December, which means that Christmas celebrations are almost upon us. At Total Merchandise we've been running plenty of marketing on the lead up to Christmas, including graphics highlighting our deals, Christmas themed cover photos and especially the TM Advent Calendar.
If you're anything like us then you've had a few ideas for Christmas marketing, but it's just too late to implement them. That's why we're writing this article with a few ideas for marketing your company over Christmas.
1. A Christmas Advent Calendar
We run our advent calendar every year, and every year it brings in new customers, likes, and fans. We use video as the base of our advent calendar, creating short clips that encourage viewers to visit and interact with various different social media platforms. For more information on video marketing, read our recent blog post.
Of course, there are many other ways to run an advent calendar, you can use images, apps, or even simple status updates and tweets. What you really need to think about is, "Why people are going to follow your advent calendar?" One of the best ways to encourage people to view and interact with a campaign is to inject some humour (this is easier said than done). It can also be a good idea to give away prizes, like our TM goody bags, or offer discounts in store.
2. A Wish List
For many, a favourite part of Christmas is writing a Christmas list, so make sure your products are on it. A great way to do this would be to create an app or page on your website allowing people to create a wishlist of your products. This could then be shared, showing friends and family what they'd like under their Christmas tree!
3. Give Back To The Community
Christmas isn't just about receiving presents! It's also about giving back. Customers value companies that give back to society, so Christmas is the perfect time to do this - and why not use it in your marketing.
Look after the environment by adopting an environmentally sustainable attitude to business. Send emails instead of letters and other paper documents, recycle as much as possible, and maybe you could even plant some trees.
4. Christmas Referrals
Christmas is a social time of year, so harness the power of word of mouth. People are more inclined to talk about your product and recommend you to a friend if they believe they're getting a good deal - so referral schemes work really well. You can offer a free product, a discount to the customer or the referrer, or even a gift card for a large brand. It depends on your company, so have a think about what will work best for you.
If you're looking for the best promotional gifts for your Christmas marketing then check out our special corporate Christmas gift ideas section on our website. For a rapid quote simply fill out the form, or give us a call!
Main image from Pixabay.com