Marketing Campaign Inspiration: Part 1

The sun is shining and people are starting to look happier by the second! We’ve decided to celebrate some of our favourite marketing campaigns to give you some inspiration for the Summer ahead. These are all brands who worked effectively and took a forward-thinking approach to digital technology. Most of all, they were super creative in what they did! From interactive videos to vegan pop-up shops, there is a bit of inspiration for every business! Therefore, if you’re planning a marketing campaign for your business, take a little inspiration from some of our favourites!

Ted Baker’s Mission Impeccable

Luxury clothing brand Ted Baker created a three-minute short film for people to view online to promote the new Autumn/Winter range. We know that people love to engage with videos, but Ted Baker took it one step further and made it so that every item of clothing in the video was shoppable at just a click! It was in a James Bond style, featuring the spy ‘T.E.D’ deploying fashionably dressed agents to prevent a worldwide disaster. The film generated 6.27 million views on YouTube, which led to great traction and sales, according to Ted Baker’s global brand director, Craig Smith.

L’Oreal’s Beauty Squad

Nowadays, influencers are extremely successful in marketing brands’ products and services because they truly appeal to the younger generation. Beauty brand L’Oreal caught sight of this and announced 5 British beauty bloggers to create content for them on an ongoing basis. In this way, they are able to “craft a different type of relationship” when it comes to working with influencers. They are now able to work long-term with the bloggers to engage a wider audience in a very authentic way!

Pret A Manger’s Little Veggie Shop

Pret A Manger did something that a lot of brands should be doing but don’t: truly listen to their customers. The food chain did an online poll asking the public whether or not they would back vegan stores; following the results, Pret created a Little Veggie Pop-Up concept in central London. Pret’s global marketing director at the time, Mark Palmer, believed that sales were to drop by 30% due to becoming vegan, but they actually grew! Therefore, this Summer pop up shop turned into a permanent site!

From this, you can see how incredible technology is in marketing products digitally and creatively. Coming up later this week we have a few more of our favourite marketing campaigns to inspire you for the Summer ahead!

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
Why Promotional Products Work: The Value Of Merch For Your Brand

Why Promotional Products Work: The Value Of Merch For Your Brand

Okay, we might be biased but there really is no denying it: promotional products are an incredibly powerful tool for any UK business. Whether you're a start-up looki

Colour Guide: Everything You Need To Know About Blue Promotional Items

Colour Guide: Everything You Need To Know About Blue Promotional Items

With Blue Monday in sight, there's no better time to take a moment or two to think about the colour blue in all its glory. Because it's really not all bad, despite the n

Must-Have Merch for Your Brands Spring/Summer Marketing

Must-Have Merch for Your Brands Spring/Summer Marketing

Warmer and longer days are officially coming! So now is the perfect time to consider how your business is going to generate positive brand awareness throughout the spring and su

Our 10 Best-Selling Promotional Pens To Inspire Your Next Campaign

Our 10 Best-Selling Promotional Pens To Inspire Your Next Campaign

It may well be mightier than the sword - well, according to some, at least - but one thing's for sure: a promotional pen is a highly-effective tool to help market your

The Best Promotional Merchandise for Schools

The Best Promotional Merchandise for Schools

Branded items for schools come in many shapes and sizes, and are never more useful than at school events. From summer fêtes to end-of-term concerts, charity raffles to Chr

TM Edit: The Best Pride Promotional Products For Your Business In 2025

TM Edit: The Best Pride Promotional Products For Your Business In 2025

Pride month is almost upon us, and whether you run an LGBTQ+ organisation or are perhaps planning a corporate event to show your support of the occasion, we're here to help.

Promotional Merchandise Statistics: What’s Working in 2025?

Promotional Merchandise Statistics: What’s Working in 2025?

As digital marketing channels become more saturated, branded merchandise continues to stand out by offering something tangible and lasting. Whether given away at events, sent in

10 Exciting New Merch Ideas To Have On Your Radar This March

10 Exciting New Merch Ideas To Have On Your Radar This March

As we step into March, it's the perfect time to refresh your promotional strategies and stay ahead of the curve for the upcoming spring season. Whether you're pr