How to Organise a Business Event : Part 1

A successful business event can have such a positive impact on your company - it can increase sales, brand awareness and overall profits just to name a few. If you decide that hosting a business event is the next step in your company’s marketing plan or business plan, make sure that you don’t feel too overwhelmed! Whilst it can feel daunting, we’ve put together this article series to help explain how to organise a great business event to showcase your company.  

Set A Budget 

Firstly, you need to establish a budget. Whether you decide to hire an event planner or team to takeover or whether you take the reins yourself, your budget will be the first question on everyone's minds. You need to also effectively manage this budget, so before you start spending you should take the total cost and micro-budget this into sections of the event. For example, you may have a budget of £5000 and you allocate £2000 to the venue, £1500 for refreshments, £1000 on promotional giveaway items and £500 for any additional costs you may incur.

Be realistic about your budget and prioritise what is important to your company’s profile and not just to you. While you may think that the type of wine will make or break a night, your target audience and others in your business sector may feel that the choice of venue is the most important part.

Choose The Right Venue  

Unless you have a large budget for decorations, the venue is one part of your business event that you want to absolutely nail. The surroundings you choose portray an immediate message to your guest, and if this event is for your business then you want this message to be a positive one.

Depending on the number of guests attending, you want to ensure that it is large enough for mingling, any furniture you need and any food or drinks areas, whilst not being so large that it isn’t intimate. After all, the idea is that at your event you want people to be networking and meeting new people.

Some other important considerations are:

  • Transport - how far is the venue from the nearest station and is there a local taxi firm that can assist with transportation on the night?
  • Disabled access - how accessible is the venue for disabled guests?
  • Parking - is there parking available for the number of guests you are inviting if the venue is not near transport links?
  • Kitchen area - if you are providing food is there somewhere for the catering team to base themselves with all of the plugs and access that they need without violating any health and safety codes? 

Provide Promotional Giveaways

An effective way of expanding lasting brand awareness and encouraging brand loyalty is using promotional giveaways - and what better time to hand these out than at your own event?! Below we have listed a few of our best-selling promotional event giveaways.

Curvy Ballpens

These promotional ballpens are a great way to remind your customers of your name with every scribble! Our best-selling Curvy Ballpens are available in a range of 30 colours!

Budget YoYo

Have a little fun with some branded YoYo's - suitable for any audience!

Express 20mm Full Colour Lanyards

Lanyards are a fantastic way of increasing brand awareness. Gift your attendees with a lanyard that has your branding along the full 20mm length for maximised brand awareness. These are also available on our express service!

We hope that this guide has given you some helpful ideas on how to make your business event the best it can possibly be. Look out for part 2!

If you're looking for promotional items for your next business event then our website has a whole range of event merchandise waiting for you!

Written by

Adam Carter | Product Team Manager

As Product Team Manager for the past 15 years, Adam has built up an enviable reputation as one of the industry's most trusted authorities on promotional merchandise. As well as supplier relations, product sourcing and pricing, Adam is also responsible for ensuring our promotional merchandise is presented on the website in the most effective manner. His expertise makes him the go-to person in the company for spotting merchandise trends and finding the best branded products to meet customers' needs. When not at work, Adam enjoys travel, electronic music and all forms of cinema.

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