If you work for a charity - whether it's a nationwide organisation or a brand new initiative based on a locally-identified cause - you'll know how important spreading your message and generating awareness for your work is.
Enter promotional merchandise: giveaway items and business essentials printed with the branding of your charity can have the power to create recognition for your logo, encourage people to donate and more.
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Editor’s Note: This article was originally written in August 2019 and has been updated for 2021.
According to a report from the Charities Aid Foundation, more than £10 billion was donated to charities across the UK in 2018, with medical research topping the list for most popular cause type, closely followed by animal rescue services.
Interestingly, the biggest fundraising event in the UK is the Cancer Research UK Race For Life, which has raised an astonishing £547 million over the last 20 years.
The Impact of COVID-19 On UK Charities & Good Causes
The Coronavirus pandemic has wreaked havoc on UK charities, with staffing, fundraising events and more all heavily hit by lockdown and restrictions.
Research shared in October 2020 found that as many as one-in-ten UK charities could be forced to close due to the devastating impact of the measures, with 80% of the charity workers quizzed admitting Covid limitations would affect their work for up to a year.
In fact, an estimation of the financial devastation the pandemic has caused sits at £12.4bn - that being the total income that UK charities are expected to have lost and lose due to Coronavirus.
What Are The Benefits Of Using Promotional Merchandise For A Charity?
Every little helps when it comes to helping create a positive, memorable buzz around your organisation, especially when you're reliant on donations of time, money or expertise from the public to help fund your work.
Of course, the need for highly cost-effective marketing is even more important when your budget has been cut.
With that in mind, promotional products that are able to remind people about your cause and what you're doing can be powerful marketing tools, allowing you to spread the word about your work, your needs and how people can help - and without breaking your budget.
Charity merchandise can help to:
- Build brand awareness: Obviously the main plus-point of investing in promotional products is it generates visibility.
- Generate funds: Selling items such as promotional wristbands or logo-printed T-shirts to customers can be a great way to raise money.
- Add some professional sheen: This can be crucial to smaller, more localised charitable causes, with branded products adding a smart and polished edge to their endeavours.
So how can your charity benefit from ordering promotional merchandise, such as branded collection boxes or logo-printed T-shirts? Read on for some of our ideas below - and browse our Charity Merchandise range to discover even more promotional items that will help generate awareness for your good cause.
Branded Badges & Printed Stickers
Promotional badges can offer a fun, colourful way to help your team spread the word about your charity, without doing anything more than pinning the badge onto their jackets or coats! They're also ideal for giving to donors and people supporting your fundraising efforts, offering a highly cost-effective way to generate visibility for your organisation.
For an alternative idea, consider handing out logo-printed paper stickers instead - as well as being incredibly budget-friendly, they can also be used to add extra interest to letters sent to donors, flyers and more.
Roll Up Banners
Whether you're planning a virtual event and need a striking backdrop or are simply looking to freshen up your HQ decor, our Roll Up Banners are the ideal way to do it.
Printed with your design in full colour, these promotional banners are ideal for conveying everything from contact details to photos of the work your organisation has done. Order today from just one unit, with dispatch available from just three working days.
Price on application
Also of note is our Budget Pull Up Banner, which is available to order from just one unit and is ideal for promoting your cause when you have a smaller spend to work with.
If your charity has a presence at an upcoming event - whether you're planning a virtual fundraiser or an in-person event down the line - T-shirts printed with your logo can offer a fantastic way to ensure your staff stand out. They can also make a fantastic uniform option for general wear as well, whether your team are representing the organisation in the office or out-and-about.
Our classic Fruit of the Loom Valueweight T-Shirts are available in a wide range of colours, meaning there's a shade to suit every organisation's branding - including yours!
Logo Printed Campaign Ribbons
With the option to sell these individually or use them to demark your staff and patrons, these vibrantly printed ribbon pins offer your organisation brand an elegant pop of brand awareness that your customers can wear over and over.
The perfect size for popping in the post, these neat campaign ribbons will add a definite touch of style to your awareness endeavours - and all at a fantastically low price. What's not to love?
Browse more printed badges for your charity.
Printed Silicone Wristbands
Whether you decide to have our best-selling Printed Silicone Wristbands printed or embossed with your logo, these branded accessories offer a wearable advertising opportunity for your business like no other!
Charity wristbands are a great way to not only raise money for your organisation but are also a fuss-free accessory that your supporters can wear day after day. Have them printed with your logo or message in anything from one to four colours, ensuring unmissable visibility with every outing.
Explore our full range of branded wristbands.
12cm Paw Teddy Bears
These cuddly cuties are ideal for adding a touch of 'aww' to your marketing endeavours, whether you plan to gift them to your loyal team or to valued patrons!
Wearing a T-shirt, sash or bow printed with your message, these branded teddy bears make great high-perceived value giveaways and can be ordered from just 25 units.
See our full range of promotional teddy bears.
Find more promotional charity items in our Charity Merchandise range. Need help finding a specific item? Simply contact a member of our friendly and experienced Sales team on 01376 509092 or email firstname.lastname@example.org! Top image via Pexels.