Did you know that investment in employee's wellbeing is the lowest importance, in terms of business expenditure, to UK employers?
Contrarily, the same survey also found that staff health and wellbeing is one of the top items on the HR agenda. With the stigma of mental health lessening and the awareness of one's wellbeing advancing, there's no time like the present to add staff welfare to your business strategy.
How Do You Define 'Wellbeing'?
'Wellbeing' is defined as the experience of health, happiness, and prosperity. It includes having good mental health, high life satisfaction, and a sense of meaning or purpose, as described by Psychology Today. There are five major types of wellbeing, and in order for a person to build their welfare, all of these must be functioning to an extent.
- Emotional wellbeing: this is the ability to manage your stress levels, be resilient, and generate the emotions that lead to good feelings.
- Physical wellbeing: this entails healthy eating and exercising in order to improve the functioning of your body.
- Social wellbeing: being able to communicate, develop and maintain meaningful relationships to overcome the feeling of loneliness.
- Workplace wellbeing: this is pursuing your interests, values, and purpose to gain meaning, happiness, and enrichment professionally.
- Societal wellbeing: being able to actively participate in a thriving community, culture, and environment.
All of the above work inline with one another, especially so in the typical working environment. For instance, if your employee's emotional wellbeing is low, this will likely affect their productivity levels at work. Likewise, if your staff's workplace wellbeing is poor, you're very likely to see a high staff turnover. It's important to make sure your workforce's welfare is high across all aspects - enter promotional merchandise!
The Impact Of Staff Wellbeing On UK Businesses
Have you ever wondered why one person (or more!) calls in sick regularly at your workplace? Well, it could be because their wellbeing is not where it should be. People often pull a 'sicky' because they're not happy at work and these sick days are costing UK employers £29 billion per year.
With advances in technology, UK adults spend an average of eight hours and 41 minutes a day on devices, compared to the average night's sleep being eight hours and 21 minutes. Being constantly 'switched on' makes it difficult for one to switch off at night and a lack of sleep leads to reduced productivity at work. In fact, according to a recent study, only two-in-five employees are working at peak performance.
Something else that many people can relate to is not having enough time to exercise. With busy lifestyles and longer working hours, it makes it much harder to fit in time to exercise - and after a long day at work, the motivation to hit the gym or go for a jog can be almost non-existent. Did you know that one-in-four UK adults are inactive? A lack of exercise can contribute to weight gain and being overweight can also impact productivity at work.
How Can Your Business Help Your Staff's Happiness?
There are many ways you can increase your employee's welfare - and you don't have to set aside a huge budget! For instance, to encourage your staff to keep fit, why not put in place a cycle to work scheme, or introduce corporate rate gym memberships with your local gym, or even start yoga classes at lunch? (And these are also fantastic for helping to relieve stress, too!)
Today, almost everyone owns a smartphone - 72% of the UK population, in fact. There are over 100,0000 health and wellbeing apps available on all smartphones and tablets, and so a touch of tech could also offer a great opportunity for you to promote leading a healthy lifestyle and in turn improving your workforce's welfare.
There are three levels of happiness: pleasure, passion, and purpose. As a business, it's important to focus on creating purpose at the workplace.
Using Promotional Merchandise To Improve Workplace Wellbeing
As we've found out, there are many ways you can help to improve workplace wellbeing but how does promotional merchandise fit into this? In short, perfectly! By adding logo-printed items to each of your welfare strategies, you are not only helping your staff but you're also helping your brand awareness.
To encourage people to exercise, you might have a cycle to work scheme in place. If so then these Full Colour Polyester Bike Seat covers are the perfect item to get your staff to dust off their handlebars and get on the road - taking your brand with them!
Health authorities recommend drinking two litres of water per day and these Time to Drink Water Bottles are ideal for giving your staff a gentle reminder to drink enough water each day. These branded water bottles are available in a range of colours that will suit any company colour scheme.
Managing stress levels at work can be hard. To combat this why not gift your staff with Anti Stress Colouring Books? These adult colouring books are designed for calming therapy and stress relief, with your logo printed in up to stunning full colour. (Why not add on some promotional colouring pencils to complete the gift?)
Another effective stress relief item is stress balls. Our Low Cost Stress Balls are made from squeezy PU foam and can be personalised with your company design to advertise your brand with every squeeze.
Getting enough sleep each night is paramount for productivity at work and our Value Eye Mask will help your staff drift off to sleep. Manufactured from 190D polyester, 40gsm non-woven materials, and 2.5mm foam, it offers maximum comfort.
Green tea has many health benefits including improving brain function, increasing fat burning and protecting your body against disease. Our Printed Green Tea Bags are supplied in single envelopes each branded with your custom design in up to full colour for maximum impact.
Now is the time to put your workplace wellbeing higher up on your list, so find the right branded health and fitness product for your companies wellbeing initiatives.
Main image from Pexels.
With nearly five years of experience across both agency and client-side digital marketing, Ally brings a wide range of expertise to the TM team. Ally possesses the technical and creative abilities to create engaging promotional merchandise content and paid media campaigns. A keen photographer, Ally also takes many of the shots you'll see in our articles and social posts. Outside of work, she assists at a local smallholding and has developed a love for all animals, including her African Grey Parrot - Maxwell.