Are you one of the 50 million businesses that now use a Facebook page to promote their business? If so, you will understand the struggle to attract new ‘likes’ on your page and increase your following. It’s important that your Facebook page content is seen by potential customers, but in order to have interaction on your posts, you need to attract the attention of customers in the first place. We’re going to run through paid and organic ways that you can increase your engagement and likes on your business’ Facebook page.
Keep Your Content Regular And Interesting
People will unlike your page if the content is boring – you need to be generating exciting content for your Facebook followers that is relevant to them. You should be posting regular images and videos to go with your text, as captivating and aesthetically pleasing imagery and graphics often get shared. This increase in shares leads to an increase in exposure and this will ultimately lead to an increase in likes!
What’s more, you want to be posting regularly, like on our Facebook page we aim to post around 3 times per day so that the people who ‘like’ us can see that we are active, they can know what we are up to and we can share with them the latest articles or products, or anything relevant to Total Merchandise!
Include Links To Facebook On Your Website
You want your page to be as discoverable as possible, so make sure you’re including links such as 'like' boxes to the social media channels you are active on. This means people can ‘like’ your page without even having to open the Facebook website or app. For example, check out the screenshot below displaying all of the social media channels for Total Merchandise that you can access with just a click of a button from our website.
Cross-Promote Your Page
Unfortunately just asking people on Instagram to ‘like us on Facebook’ isn’t going to get you a whole lot of likes. However, what you could do to organically grow your likes is to point people from platforms such as Twitter and LinkedIn to relevant discussions happening over on your Facebook page.
Use Facebook Ads
Although you have to pay for them, using Facebook ads is definitely an effective way to increase likes on your Facebook page. Using Facebook ads means that you can target specific audiences to make sure you are hitting the right people with your post, therefore gaining ‘likes’ on your page. If you want these ads to be even more effective, make sure you select the option for Facebook users to like your page directly from your advert.
Stay tuned for part 2 later this week where we will share a few more easy ways to increase likes on your Facebook page!