When should your Christmas Marketing start

November is just a few days away and Christmas isn't far, so when do you think is the best time to start your Christmas marketing campaign? 

Is September Too Early?

Research conducted by us last year showed from a sample of 500, nearly 40% of people start buying their Christmas gifts as early as September. A large number of this even stated they purchase their gifts before this date! So, what do you think? Is September too early to start thinking about Christmas? 

If you work within retail, then September is about the right time, as shops start putting out all their Christmas stock. The same applies to marketers. A Christmas campaign takes a lot of thought and effort meaning that it needs to be considered in advance by marketing departments. For example, if you are planning on sending out Christmas gifts to your clients, then you will need to ensure you have the gifts well in advance of December. 

Our research also showed that just under 45% of respondents purchase their Christmas gifts in October or November time, with just 15% waiting until December to buy their items. There could be a number of reasons for this. Perhaps people have to save up money on a monthly basis to be able to afford Christmas which means they have to start their shopping a bit later. Alternatively, people may start their shopping early to spread out the cost of Christmas. Of course, there is always the possibility that people are either too excited or fed up of Christmas which shows why they shop early or later.

What To Consider When Planning Your Marketing Campaign

If you are working within a marketing department, then there are far fewer factors to consider. You need to consider the type of marketing campaign you will be undertaking for Christmas, and the gifts you will be sending to your clients or suppliers. This will help to determine how early, or how late, you can start your shopping. 

If you are planning on investing in promotional items, then you will want to start your marketing campaign earlier as you need to allow time for the products to be delivered to your office before you can distribute them yourself. Likewise, if you are planning an event, then you will want to start the planning stage earlier. 

So, are you a late Christmas shopper or do you buy your items well in advance? If you are considering using Christmas promotional items in your marketing campaign then we'd recommend you start your Christmas shopping sooner rather than later! Check out our special corporate Christmas gift idea section to find your perfect gift.

Main image from Pexels.com

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
The TM Edit: Top 10 Novelty Gifts That Your Customers Will Love

The TM Edit: Top 10 Novelty Gifts That Your Customers Will Love

Are you looking for something unique to add some fun to your promotional activity? Well, we're here to help - look no further than our range of novelty giveaways for th...

3 Promotional Product Stats You Need To Know In Summer 2021

3 Promotional Product Stats You Need To Know In Summer 2021

Whether you're planning to reopen your office premises or are preparing to exhibit at an upcoming event, it's understandable that you might feel a little daunted at the...

The TM Edit: Best Branded Giveaways For Your Small Business

The TM Edit: Best Branded Giveaways For Your Small Business

Do you run a small business or start-up - and are looking for the perfect way to get your logo out and about? Enter our range of the best promotional giveaways that are ideal fo...

The TM Edit: Top British-Made Promotional Products

The TM Edit: Top British-Made Promotional Products

Have you ever thought about where your promotional products are made; whether they're manufactured in the United Kingdom or if they're made further afield? Well...

Unusual Corporate Gifts & Promotional Merchandise

Unusual Corporate Gifts & Promotional Merchandise

Have you received a promotional product at some point in your life? For most of us, the answer to this question is yes. So, how do you make sure your promotional product stands...

Our Best Selling Promotional Items: Umbrellas

Our Best Selling Promotional Items: Umbrellas

Promotional Umbrellas have long been one of our most popular promotional items. They are a great giveaway opportunity that offers a large imprint area with high visibility and c...

What is the Must-Have Promotional Product for 2022?

What is the Must-Have Promotional Product for 2022?

With autumn officially in full swing and the end of 2021 creeping up on us not so slowly, now is the perfect time to consider your promotional means for 2022. And, wha...

Promotional Autumn Must-Haves for Your UK Business

Promotional Autumn Must-Haves for Your UK Business

It's officially autumn, people. The season that welcomes pumpkin-spiced lattes, unpacking your favourite woolly jumpers and watching the leaves slowly turn from vibrant...

TM Celebrates it's 17th Birthday - Happy Birthday to Us!

TM Celebrates it's 17th Birthday - Happy Birthday to Us!

We've got some big news to share: it's our birthday! Today (3 September 2020) marks 17 years since Jason O'Connor, David Stoddart and Michelle Rae Sto...