How to market your UK business for free

We’ve covered five ways so far on how you can market your business for free. From sending out products to running a content on social media, there are a multiple ways in which you can get your name out there with little to no budget. Just a pinch of creativity and you won’t even miss a marketing budget with the following ways in which we show you how to market your business for free.

 

Be Social

Most social media websites are free, and they give you direct access to millions of users who could translate into customers. Create your own interesting, unique content that users want to see to build your following. You can market to your following on social media time and time again and it won’t cost you a penny. Be creative in your posts – you don’t want a direct sales pitch, you want clever content that creates a natural interest in the user’s mind for your brand. Brand loyalty is key to establish when you’re on a limited budget with your marketing resources.

 

Go Viral

Again, this links to getting social, but one viral video on social media through extremely clever advertising can build you a huge subscriber base in no time. If you think outside of the box, you can gain lots of customers and this can result in you acquiring a large stake in the market you are in, depending on the market of course. If this doesn’t sound feasible, jump on board a viral trend. For instant, when fidget spinners were a viral craze, we ensured we had plenty in stock for businesses to put their branding on and give out as promotional merchandise. Make sure you chime in on the viral or on-trend hashtags too to increase your reach.

 

Blog

Like we write articles, you can have a blog too. It helps you get your company name out through followers of your blog, and you can directly talk to your audience. We post twice a week and this frequency of posting is recommended – it ensures that your followers aren’t waiting long for your blog, whilst ensuring that every blog post is relevant as you don’t have to post every day. Posting 2-5 times per week on a blog will help directly market your business to followers and it’s fun, too!

 

We hope these top tips help you secure more customers without you having to dig into your pockets!

Written by

Katie Reed | Product Team Supervisor

With 10 years' experience in the promotional merchandise industry, Katie speaks with true authority about all matters related to promotional products. Her attention to detail and creative flair ensure that product details, prices, imagery and descriptions are accurate and answer all our customers' questions. Her articles and other product-related content have become truly trusted sources of both information and inspiration for anyone deciding on their next promotional product order. In another life, she would have been a star Quidditch player.

Connect with Katie Reed on LinkedIn Connect with Katie Reed on LinkedIn

Huge Savings for Your Business this Autumn and Winter

Huge Savings for Your Business this Autumn and Winter

Are you looking for promotional products at prices that will have management lost for words? Yes? Then you've come to the right place. Here at Total Merchandise, w...

What is the Must-Have Promotional Product for 2022?

What is the Must-Have Promotional Product for 2022?

With autumn officially in full swing and the end of 2021 creeping up on us not so slowly, now is the perfect time to consider your promotional means for 2022. And, wha...

The TM Edit: Must-Have Printed Items For Reopening Your Office

The TM Edit: Must-Have Printed Items For Reopening Your Office

Things are looking up for businesses in England as today (Thursday 27th January 2022) we see the easing of many covid restrictions. One of which is the end of rem...

The TM Edit: Our Most Popular Products Of 2020

The TM Edit: Our Most Popular Products Of 2020

With the end of the year edging ever closer, we've decided to shine a light on our most popular promotional products of 2020. These aren't just any old merchan...

Egg-Cellent Printed Easter Gifts That Every-Bunny Will Love

Egg-Cellent Printed Easter Gifts That Every-Bunny Will Love

Easter is just on the horizon and if you're considering the seasonal treats you would like to gift your customers or colleagues, you've come to the right place because o...

Just In: The Promotional Merchandise That Will Be Trending In 2022

Just In: The Promotional Merchandise That Will Be Trending In 2022

For 2022, we predict the promotional merchandise that will be trending is UK-made products. Why? Read on to find out... READ MORE: ...

Promotional Advent Calendars For Winter 2022: Order Today!

Promotional Advent Calendars For Winter 2022: Order Today!

Admittedly thinking about Advent calendars and Christmas might be the furthest things from your mind during the balmy early days of August - but! And this is a big but. You'...

The Best Back To School Promotional Items For September 2022

The Best Back To School Promotional Items For September 2022

With six glorious weeks of summer holidays currently stretching ahead for kids across the UK, now's the perfect time for schools to work out what last-minute items...

Promotional Event Signage: What Should You Consider?

Promotional Event Signage: What Should You Consider?

Event signage is a powerful tool that can help take your brand's presence at an upcoming trade shown, consumer fair or conference to the next level. However,...