How to market your UK business for free

We’ve covered five ways so far on how you can market your business for free. From sending out products to running a content on social media, there are a multiple ways in which you can get your name out there with little to no budget. Just a pinch of creativity and you won’t even miss a marketing budget with the following ways in which we show you how to market your business for free.

 

Be Social

Most social media websites are free, and they give you direct access to millions of users who could translate into customers. Create your own interesting, unique content that users want to see to build your following. You can market to your following on social media time and time again and it won’t cost you a penny. Be creative in your posts – you don’t want a direct sales pitch, you want clever content that creates a natural interest in the user’s mind for your brand. Brand loyalty is key to establish when you’re on a limited budget with your marketing resources.

 

Go Viral

Again, this links to getting social, but one viral video on social media through extremely clever advertising can build you a huge subscriber base in no time. If you think outside of the box, you can gain lots of customers and this can result in you acquiring a large stake in the market you are in, depending on the market of course. If this doesn’t sound feasible, jump on board a viral trend. For instant, when fidget spinners were a viral craze, we ensured we had plenty in stock for businesses to put their branding on and give out as promotional merchandise. Make sure you chime in on the viral or on-trend hashtags too to increase your reach.

 

Blog

Like we write articles, you can have a blog too. It helps you get your company name out through followers of your blog, and you can directly talk to your audience. We post twice a week and this frequency of posting is recommended – it ensures that your followers aren’t waiting long for your blog, whilst ensuring that every blog post is relevant as you don’t have to post every day. Posting 2-5 times per week on a blog will help directly market your business to followers and it’s fun, too!

 

We hope these top tips help you secure more customers without you having to dig into your pockets!

Written by

Katie Reed | Product Manager & Head of Artwork

With 13 years of experience in the promotional merchandise industry, Katie speaks with true authority about all matters related to promotional products. Her attention to detail and creative flair ensure that product details, prices, imagery and descriptions are accurate and answer all our customers' questions. Her articles and other product-related content have become truly trusted sources of information and inspiration for anyone deciding on their next promotional product order. In another life, Katie would have been a star Quidditch player.

Connect with Katie Reed on LinkedIn Connect with Katie Reed on LinkedIn

Colour Guide: Everything You Need To Know About Blue Promotional Items

Colour Guide: Everything You Need To Know About Blue Promotional Items

With Blue Monday in sight, there's no better time to take a moment or two to think about the colour blue in all its glory. Because it's really not all bad, despite the n

Why Promotional Products Work: The Value Of Merch For Your Brand

Why Promotional Products Work: The Value Of Merch For Your Brand

Okay, we might be biased but there really is no denying it: promotional products are an incredibly powerful tool for any UK business. Whether you're a start-up looki

How To Use Promotional Products Effectively To Boost Your Business

How To Use Promotional Products Effectively To Boost Your Business

If you've never ordered promotional products before, it can feel a little overwhelming. After all, there are countless product options out there and it can be hard t

A New Take on the January Blues with Promotional Merchandise

A New Take on the January Blues with Promotional Merchandise

The January blues: the phrase that we've become accustomed to using to describe January. The month of cold weather, dark mornings, the post-Christmas come down, and the poss

The Power Of Promotional Paper Coffee Cup Sleeves

The Power Of Promotional Paper Coffee Cup Sleeves

Whilst a hot cup of coffee is a daily saviour for people across the UK, singed fingertips are a decidedly less desirable side-effect of the morning caffeine fix.  W

Egg-Cellent Printed Easter Gifts That Every-Bunny Will Love

Egg-Cellent Printed Easter Gifts That Every-Bunny Will Love

Easter is just on the horizon and if you're considering the seasonal treats you would like to gift your customers or colleagues, you've come to the right place because o

Introducing Foamo, 2025's Most Innovative New Promo Coffee Cup

Introducing Foamo, 2025's Most Innovative New Promo Coffee Cup

Say hello to Foamo: the coolest new coffee cup to make - or should that be 'brew'? - waves in the world of branded merchandise. Ready to order with your design t

Total Merchandise Wins BRIMAN Award For Second Consecutive Year

Total Merchandise Wins BRIMAN Award For Second Consecutive Year

We're proud to announce that Total Merchandise has won the prestigious BRIMAN award for the second consecutive year. This important accolade, issued at the British P

Inside Our Promo Products Showcase: Total Merchandise Expo 2025

Inside Our Promo Products Showcase: Total Merchandise Expo 2025

Last week, we hosted Total Merchandise Expo 2025, the second edition of our annual customer exhibition.  The UK's largest event of its kind, it offered our clie