TM Top Tips: Using Instagram for Business Part 1

We live in a social media dominated world. From sponsored adverts in your feed, to influencers, to live stories, we are constantly bombarded with products and services that businesses want us to see through the medium of Instagram. This giant social media platform can be great for your business; Instagram has over 700 million monthly active users and a more engaged audience than its big sister, Facebook. We’re running through a few quick top tips on using Instagram for your business.

1) Show off creatively

Instagram is an aesthetically-pleasing place – ever heard the phrase ‘I did it for the ‘gram’ or ‘that’s so Insta-worthy’? Showcase your products or services in a creative way by focusing on the solution you are providing, and make sure you include a great filter to make it look good. Seriously. Be creative in terms of the content you product: go for graphics, photos, Boomerangs, screen recordings, and videos to mix things up in your customer’s feeds.

2) Balance the fun and business

We think your business Instagram page should encourage a mix of fun images and business pictures – this way you can track the engagement and see which your followers like the most. Plus, you can show a personal side to your company through snaps at company lunches and funny signs you’ve seen in the street.

3) Grow your following

For an in-depth read, check out one of our many articles about how to use Instagram, from How To Hashtag, to How To Get More Likes, to Using Influencers. The three main things you can take away from these are, however, is engage with others, both relevant and not to your business by following and liking their content, use relevant, popular hashtags, and get involved in popular conversations with popular people.

4) Follow back

If people are following you, follow them back! The people who follow you can make a difference in how you view your customers and the content they enjoy, so you can end up being more informed about your online customer’s needs by seeing the content they share and like on Instagram.

5) Post regularly

No one wants to follow an account that never posts! As a general rule of thumb, we aim to post 5 times per week, and we always post a motivational quote for some #MondayMotivation. You don’t need to post every day, but create a schedule of what you want to post and when, so that you can then track these and see which parts of your posting schedule are valuable, and what can be changed.

Keep your eyes peeled for more tips from us all about using Instagram for business. 

Written by

Katie Reed | Product Team Supervisor

With 10 years' experience in the promotional merchandise industry, Katie speaks with true authority about all matters related to promotional products. Her attention to detail and creative flair ensure that product details, prices, imagery and descriptions are accurate and answer all our customers' questions. Her articles and other product-related content have become truly trusted sources of both information and inspiration for anyone deciding on their next promotional product order. In another life, she would have been a star Quidditch player.

Connect with Katie Reed on LinkedIn Connect with Katie Reed on LinkedIn

Welcome To The Team! The Best Corporate Items For New Hires

Welcome To The Team! The Best Corporate Items For New Hires

Planning to welcome new members to your team in the coming weeks or months? If you're still working from home, odds are that you might not have met your new recrui...

3 Promotional Product Stats You Need To Know In Summer 2021

3 Promotional Product Stats You Need To Know In Summer 2021

Whether you're planning to reopen your office premises or are preparing to exhibit at an upcoming event, it's understandable that you might feel a little daunted at the...

The TM Edit: Top 10 Spring-Friendly Merch To Hop On This Season

The TM Edit: Top 10 Spring-Friendly Merch To Hop On This Season

Rumour has it, the start of spring is just around the corner... In fact, we only have to be patient for a matter of weeks for the astronomical spring to begin on Sunday 20th Mar...

Our Best Selling Promotional Items: Umbrellas

Our Best Selling Promotional Items: Umbrellas

Promotional Umbrellas have long been one of our most popular promotional items. They are a great giveaway opportunity that offers a large imprint area with high visibility and c...

Cheers! Our Top Picks Of Promotional Drinkware This Spring

Cheers! Our Top Picks Of Promotional Drinkware This Spring

With temperatures reaching a welcomed 20+ degrees Celsius across parts of the UK this week, it's only fitting that we take a look at our spring and summer-friendly branded d...

How To Keep Your Promotional Merchandise On Trend In 2019

How To Keep Your Promotional Merchandise On Trend In 2019

Every business strives to remain current and promotional merchandise is no different. Consumer trends are constantly changing, 2018 saw the rise of the fidget spinner,...

7 Summer Promotional Items To Keep Brand Awareness Hot In 2022

7 Summer Promotional Items To Keep Brand Awareness Hot In 2022

Summer is fast approaching, and if you're looking for something that little bit different to bolster a seasonal marketing campaign, search no further. Total Mercha...

The Best Promotional Products To Celebrate Queen Elizabeth's Platinum Jubilee

The Best Promotional Products To Celebrate Queen Elizabeth's Platinum Jubilee

Queen Elizabeth's Platinum Jubilee is rapidly approaching - and if you're looking for ways that your business can get involved in the action, Total Merchandise is here t...

Brew Up Your Marketing This National Tea Day

Brew Up Your Marketing This National Tea Day

Just in case you weren't already aware, today (21st April 2022) is National Tea Day! As a national of brew lovers, this day of celebrating the cuppa is the perfect opportuni...