The TM 12 Tips of Christmas - Part 2

Earlier this week we ran through the first 6 of our 12 tips of Christmas, ranging from ensuring you are present on social media to adding social sharing options.

According to Real Business, the UK were set to hit a spend of £77.56 billion in 2016 for Christmas, therefore this is a season where you want your marketing to be at its A-game.

We want to share with you our final 6 tips to complete our 12 tips of Christmas.

7) Consider Staying Local

If you incorporate local search in your Christmas campaigns, you can be sure that your consumers will be able to find you in stores should they wish to convert offline.

8) Think About How To Make Your Customers Feel Special

Christmas is a time for giving, whether it be gifts or love, so ensure that you are making your customers feel special. You could offer a gift with a certain purchase, or even just send an e-card as a way to say thank you to your customers and encourage them to reuse your services.

9) Follow Trends That Work For You

As a general rule of thumb, if you take a look at your business’ historical data, you will be able to optimise your future actions. Check out if your paid ads had a good return on investment, and if so you could consider investing a little more into them. Also, take a look at the key dates that your business was doing well on and see if that links to certain efforts you were making on social media.

10) Start Early

Market early and market often. This is our mantra during the holiday season, hence why we are writing about Christmas in mid-October. Start to think about the marketing materials you may need for the upcoming holiday season such as e-flyers, brochures and flyers and give yourself enough time to build a hype around your brand. Keep your customers in tune with your Christmas offers right until Christmas Day.

11) Look At Your Insights

In order to inform your social media advertisement purchases, use search marketing campaign insights. In this way, you will be able to see what conditions are necessary in order to lead to sales and conversions.

12) Have Fun

Christmas is a fun, festive holiday filled with a lot of sparkle and happiness so make sure your campaigns and efforts reflect this.

What will you be doing for your Christmas marketing campaign? We hope our 12 tips help guide you through the busy, festive season.

If you're looking for inspiration for your promotional Christmas gifts, check out our special corporate Christmas gift idea section to see our wide range of products available. Don't forget to fill out the form for a quick quote or feel free to give us a call!

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
Huge Savings for Your Business this Autumn and Winter

Huge Savings for Your Business this Autumn and Winter

Are you looking for promotional products at prices that will have management lost for words? Yes? Then you've come to the right place. Here at Total Merchandise, w...

3 Promotional Product Stats You Need To Know In Summer 2021

3 Promotional Product Stats You Need To Know In Summer 2021

Whether you're planning to reopen your office premises or are preparing to exhibit at an upcoming event, it's understandable that you might feel a little daunted at the...

Just In: The Promotional Merchandise That Will Be Trending In 2022

Just In: The Promotional Merchandise That Will Be Trending In 2022

For 2022, we predict the promotional merchandise that will be trending is UK-made products. Why? Read on to find out... READ MORE: ...

Our 10 Best-Selling Promotional Pens To Inspire Your Next Campaign

Our 10 Best-Selling Promotional Pens To Inspire Your Next Campaign

It may well be mightier than the sword - well, according to some, at least - but one thing's for sure: a promotional pen is a highly-effective tool to help market your...

The Best Promotional Merchandise for Schools

The Best Promotional Merchandise for Schools

Branded items for schools come in many shapes and sizes, and are never more useful than at school events. From summer fêtes to end-of-term concerts, charity raffles to Chr...

Go Green with Over 600 Eco-Friendly Merchandise Ideas

Go Green with Over 600 Eco-Friendly Merchandise Ideas

With climate change and environmental responsibility increasingly hot topics around the UK - and the globe as a whole, for that matter - it makes total sense for your business t...

7 Summer Promotional Items To Keep Brand Awareness Hot In 2022

7 Summer Promotional Items To Keep Brand Awareness Hot In 2022

Summer is fast approaching, and if you're looking for something that little bit different to bolster a seasonal marketing campaign, search no further. Total Mercha...

The Best Promotional Products To Celebrate Queen Elizabeth's Platinum Jubilee

The Best Promotional Products To Celebrate Queen Elizabeth's Platinum Jubilee

Queen Elizabeth's Platinum Jubilee is rapidly approaching - and if you're looking for ways that your business can get involved in the action, Total Merchandise is here t...

Brew Up Your Marketing This National Tea Day

Brew Up Your Marketing This National Tea Day

Just in case you weren't already aware, today (21st April 2022) is National Tea Day! As a national of brew lovers, this day of celebrating the cuppa is the perfect opportuni...