The TM 12 Tips of Christmas - Part 2

Earlier this week we ran through the first 6 of our 12 tips of Christmas, ranging from ensuring you are present on social media to adding social sharing options.

According to Real Business, the UK were set to hit a spend of £77.56 billion in 2016 for Christmas, therefore this is a season where you want your marketing to be at its A-game.

75cl Cava Brut Sparkling Wine

We want to share with you our final 6 tips to complete our 12 tips of Christmas.

7) Consider Staying Local

If you incorporate local search in your Christmas campaigns, you can be sure that your consumers will be able to find you in stores should they wish to convert offline.

8) Think About How To Make Your Customers Feel Special

Christmas is a time for giving, whether it be gifts or love, so ensure that you are making your customers feel special. You could offer a gift with a certain purchase, or even just send an e-card as a way to say thank you to your customers and encourage them to reuse your services.

9) Follow Trends That Work For You

As a general rule of thumb, if you take a look at your business’ historical data, you will be able to optimise your future actions. Check out if your paid ads had a good return on investment, and if so you could consider investing a little more into them. Also, take a look at the key dates that your business was doing well on and see if that links to certain efforts you were making on social media.

10) Start Early

Market early and market often. This is our mantra during the holiday season, hence why we are writing about Christmas in mid-October. Start to think about the marketing materials you may need for the upcoming holiday season such as e-flyers, brochures and flyers and give yourself enough time to build a hype around your brand. Keep your customers in tune with your Christmas offers right until Christmas Day.

11) Look At Your Insights

In order to inform your social media advertisement purchases, use search marketing campaign insights. In this way, you will be able to see what conditions are necessary in order to lead to sales and conversions.

12) Have Fun

Christmas is a fun, festive holiday filled with a lot of sparkle and happiness so make sure your campaigns and efforts reflect this.

What will you be doing for your Christmas marketing campaign? We hope our 12 tips help guide you through the busy, festive season.

If you're looking for inspiration for your promotional Christmas gifts, check out our special corporate Christmas gift idea section to see our wide range of products available. Don't forget to fill out the form for a quick quote or feel free to give us a call!

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
Spread The Holly Jolly Spirit With The Top Corporate Christmas Gifts

Spread The Holly Jolly Spirit With The Top Corporate Christmas Gifts

There are only 65 days to go until the biggest event of the year - Christmas! Whether you love the festive season so much you start to get excited from the end of August&nb...

5 Reasons You Can Benefit From A Promotional Advent Calendar

5 Reasons You Can Benefit From A Promotional Advent Calendar

Can anyone else hear the jingling of bells in the distance...? With the nights drawing in earlier, the temperatures beginning to dip and a mildly frenzied buzz in the shops, it&...

Promotional Chocolate To Tie In With Christmas Traditions

Promotional Chocolate To Tie In With Christmas Traditions

Christmas and chocolate - name a better duo, we'll wait! It's like Ant and Dec, salt and pepper, Tom and Jerry... You get the idea. In short, the two go hand in han...

The Power Of Promotional Paper Coffee Cup Sleeves

The Power Of Promotional Paper Coffee Cup Sleeves

Whilst a hot cup of coffee is a daily saviour for people across the UK, singed fingertips are a decidedly less desirable side-effect of the morning caffeine fix. 

Promotional Merchandise Items That Can Help Mental Wellbeing

Promotional Merchandise Items That Can Help Mental Wellbeing

The conversation around mental health and wellbeing is growing ever-louder and - it goes without saying - with due cause. With levels of stress, anxiety and depression at all-ti...

Our Best Selling Promotional Items: Umbrellas

Our Best Selling Promotional Items: Umbrellas

Promotional Umbrellas have long been one of our most popular promotional items. They are a great giveaway opportunity that offers a large imprint area with high visibility and c...

12 Promotional Products To Make Working From Home Easier

12 Promotional Products To Make Working From Home Easier

The UK government recently announced that UK businesses should ask staff to work from home where possible, in order to slow the spread of Coronavirus. For many workers...

4 Things To Consider When Ordering Promotional Face Masks

4 Things To Consider When Ordering Promotional Face Masks

Following today's government announcement that the wearing of face coverings will be compulsory wearing by staff and customers in hospitality settings, as well as by st...

'Tis The Season! Branded Advent Calendar Ideas For Christmas 2020

'Tis The Season! Branded Advent Calendar Ideas For Christmas 2020

Okay, okay: it's mid-September and Christmas might well be the very last thing on your mind. But there really is no better time than right now to start thinking about y...