The Power of Promotional Merchandise

Are you a marketer looking for an advertising method that’s guaranteed to give you results quickly and easily? Of course you are, which is why we need to tell you… promotional merchandise works!

How many ads do you see on an average day? Every minute, every hour, we’re being bombarded with business ads. With all this information firing at us from every direction, screens to surroundings, how much do we actually remember? The truth is many of us now experience what we call ‘banner blindness’. Banner blindness or ad blindness is where either consciously or unconsciously, web users find themselves ignoring banner-like information.

Whilst online advertising will always be a vital part of any marketing plan, advertisers now need to look for other ways to connect with their customers. Promotional merchandise is a brilliant business tool, but don’t just take our word for it, we’ve got facts from The British Promotional Merchandise Association (BPMA), The Institute of Promotional Marketing (IPM) and the Promotional Products Association International (PPAI).

80% remember a brand after they've gifted them a promotional product.

That’s a lasting impression made and banner blindness avoided! From a simple souvenir like a promotional pen to a more unusual gift like promotional prosecco, there’s such a wide variety of choice in the promotional products we sell, you can really find something your customers will love, use and remember you by!

80% of customers remember a brand because of promotional merchandise

81% of consumers keep promotional products for more than one year.

Just one promotional product can keep your branding exposed for over a year! That’s why it’s super important to pick a product your customers will find useful in the long term. We sell so many useful promotional products, it can be hard to choose! Some of our favourites include pens, oyster card holders, USBs, power banks, bags, and more.

80% of customers keep promotional merchandise for a year or longer

8/10 report a positive change in their impression of the brand after receiving a promotional product.

Let's face it, sometimes ads can be annoying. Promotional products don’t have that effect because they’re useful. The person receiving them feels like they’re receiving a gift and who doesn’t love getting a present… or two!

Promotional products are twice as likely to motivate consumer action as standard advertising.

Whilst online and print adverts certainly work to promote your brand, they tend to carry far larger budgets than promotional merchandise. Save yourself some money and gain yourself some exposure.

8/10 consumers pass along a promotional product if they don’t keep it for themselves.

Let your customers do the work for you! Passing a product along adds extra brand exposure to people you might not have thought of marketing to. Passing a promotional product along has a great domino effect on your business, letting more and more potential customers access your brand.

80% of customers pass on promotional merchandise they don't use

Promotional products increase brand awareness for 84% of people.

Even if you don’t make a sale immediately, giving a promotional product to a potential customer is like planting a seed… now wait for your business to grow! 84% of people who received a promotional product agreed that their awareness of the brand had increased. This is great news for businesses who are looking to generate exposure and engagement with their brand. By giving out promotional products you are building a connection with potential future customers and their circles.

Sold? All that’s left to do now is place an order and watch your business grow!

Written by

Adam Carter | Product Team Manager

As Product Team Manager for the past 15 years, Adam has built up an enviable reputation as one of the industry's most trusted authorities on promotional merchandise. As well as supplier relations, product sourcing and pricing, Adam is also responsible for ensuring our promotional merchandise is presented on the website in the most effective manner. His expertise makes him the go-to person in the company for spotting merchandise trends and finding the best branded products to meet customers' needs. When not at work, Adam enjoys travel, electronic music and all forms of cinema.

Connect with Adam Carter on LinkedIn Connect with Adam Carter on LinkedIn

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