The Best Promotional Products To Celebrate World Book Day

Let's talk about you for a moment. You and reading, to be precise. Are you a fiction fan or a biography lover? A self-help buff or a sci-fi enthusiast? A corner-folder or a bookmark user, a bookshelf-organiser or a Kindle devotee?

Whichever genre you fall into, it's safe to say that the UK is a nation of bookworms. Whether you like inspiring business guides or unputdownable thrillers, prefer to leaf through pages or listen to audiobooks through your headphones, we love - like, love - books. 

With tomorrow (Thursday 5 March) officially World Book Day - with children across the country heading off to school in costumes inspired by their favourite book characters - there's no time quite like the present to launch into a whole new chapter with your branding.

According to stats, over half (51%) of British adults have picked up a book in the last six months, Whether you devour books with a passion or wish you could somehow find more time to read, it's safe to say we have an adoration of books - so much so, in fact, that there are a range of book-related occasions and events that take place throughout the year!


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With 'read more' consistently ranking among the most popular New Year's resolutions for Brits, the benefits of reading are manifold. Key advantages include:

  • Reading for pleasure is proven to enhance a child's cognitive functions, including the development of empathy and self-understanding.
  • According to the same report, almost a fifth (19%) of UK readers say that reading stops them from feeling lonely. 
  • A study conducted around a decade ago by the University of Sussex found that reading can reduce stress levels by as much as 68%.

Which Book-Related Events Could Your Business Get Involved With?

World Book Day is but one of a range of literary-themed occasions your business can tap into. In its own words: "The main aim of World Book Day in the UK and Ireland is to encourage children to explore the pleasures of books and reading by providing them with the opportunity to have a book of their own".

Other book-related events your business can get involved with include:

  • National Read A Book Day: September 6 2020
  • International Literacy Day: September 8 2020
  • National Poetry Day: October 1 2020
  • National Novel Writing Month: November 2020
  • National Authors Day: November 1 2020

Whether your business wants to tap into one of these events or simply wants to encourage or nurture a love of reading, Total Merchandise has got the promotional products to help. 

Book Shaped Erasers

Lead time: From three working days.

Start simple! Useful for school children and professionals alike, our book-shaped erasers can be printed in either full-colour or one-colour with your artwork. An essential for pencil cases and desk tidies, they're the perfect addition to any working environment. 

This printed eraser makes a practical giveaway that's as useful in the office as it is in the classroom, and with prices starting from just 20p per unit, it's incredibly cost-effective, too.

100mm Optical Crystal Books

Lead time: Eight working days. 

Etched with your branding and oh-so-sophisticated, these personalised crystal books make fantastic paperweights or ornaments and are a fantastic way to add a touch of elegance to your next campaign.

Whether you're planning a literary-inspired awards ceremony, want to celebrate notable achievements in your academic establishment or simply want a quirky giveaway option that will dazzle recipients, this glittering promotional trophy is the perfect item for you.  

Laminated Card Bookmarks

Lead time: Seven working days. 

Available with your choice of either square or round corners - which will you pick? - our Laminated Card Bookmarks are printed with your corporate artwork in vibrant full-colour. As well as offering wow-worthy brand awareness, these promotional bookmarks are also ideal for getting rid of the need to fold-over pages. Prices start from as low as 11p per unit - who could resist?

Rounded Page Savers

Lead time: Five working days.

Along a similar line, our Rounded Page Servers will add an even smarter touch to your customers' save-the-page activity. Printed in full colour, with magnets to grip it into place when it's used, low prices and fast dispatch (from just five working days) combine to ensure there's no way your customers will forget about your business - no matter how gripping their book!

A5 Soft Touch Notebook and Pen

Lead time: Five working days.

Finally! Why not encourage book-lovers - whoever your target audience may be - to write their very own best-seller? Our best-selling A5 Soft Touch Notebook And Pen makes a great promotional giveaway, featuring your branding clearly printed on the exterior cover of the notebook, as well as engraved on the pen. 

Looking for more inspiring ideas for your next event giveaway? Browse our full range and contact us to get a rapid quote for your business. Explore our promotional event giveaways category in full and get in touch today! 

Main image via Pexels.

Written by

Katie Reed | Product Team Supervisor

With 10 years' experience in the promotional merchandise industry, Katie speaks with true authority about all matters related to promotional products. Her attention to detail and creative flair ensure that product details, prices, imagery and descriptions are accurate and answer all our customers' questions. Her articles and other product-related content have become truly trusted sources of both information and inspiration for anyone deciding on their next promotional product order. In another life, she would have been a star Quidditch player.

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