The Best Promotional Products To Celebrate World Book Day

Hey: let's talk about you for a moment. You and reading, to be precise. Are you a fiction fan or a biography lover? A self-help buff or a sci-fi enthusiast? A corner-folder or a bookmark user, a bookshelf-organiser or a Kindle devotee?

Whichever genre you fall into, it's safe to say that the UK is a nation of bookworms. Whether you like inspiring business guides or unputdownable thrillers, prefer to leaf through pages or listen to audiobooks through your headphones, we love - like, love - books. 


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With today (Thursday 7 March 2024) officially World Book Day - with children across the country heading off to school in costumes inspired by their favourite book characters - it's the perfect time to consider launching into a whole new chapter with your branding.

According to stats, over half (51%) of British adults have picked up a book in the last six months, Whether you devour books with a passion or wish you could somehow find more time to read, it's safe to say we have an adoration of books - so much so, in fact, that there are a range of book-related occasions and events that take place throughout the year!

In fact, with 'read more' consistently ranking among the most popular New Year's resolutions for Brits, the benefits of reading are manifold. Key advantages include:

  • Reading for pleasure is proven to enhance a child's cognitive functions, including the development of empathy and self-understanding.
  • According to the same report, almost a fifth (19%) of UK readers say that reading stops them from feeling lonely. 
  • A study conducted around a decade ago by the University of Sussex found that reading can reduce stress levels by as much as 68%.

So whether your business or organisation has a direct book-related link or not, tapping into reading could be a great way to turn the page onto a whole new marketing angle.

Which Book-Related Events Could Your Business Get Involved With?

World Book Day is but one of a range of literary-themed occasions your business can tap into. In its own words: "The main aim of World Book Day in the UK and Ireland is to encourage children to explore the pleasures of books and reading by providing them with the opportunity to have a book of their own".

Other book-related events your business can get involved with include:

  • National Read A Book Day: September 6 2024
  • International Literacy Day: September 8 2024
  • National Poetry Day: October 5 2024
  • National Novel Writing Month: November 2024
  • National Authors Day: November 1 2024

Whether your business wants to tap into one of these events or simply wants to encourage or nurture a love of reading, Total Merchandise has got the promotional products to help. 

Eco Seed Bookmarks

Made from recycled paper and embedded with seeds, these 100% biodegradable bookmarks can be planted when they're no longer needed, giving your brand awareness a whole new way to bloom.

Printed with your full colour design to one or both sides, they're the perfect eco-minded product to help promote a new book launch, or to hand-out to customers post-transaction in book shops, cafes, galleries and more. Bookmarks are also a great merchandise choice for libraries, reminding members of the services that you offer the community.

Browse our full range of plantable promotional products.

Book Shaped Erasers

Great for school children and professionals alike, our book-shaped erasers can be printed in either full-colour or one-colour with your artwork. An essential for pencil cases and desk tidies, these rubbers make a great addition to any working environment. 

This printed eraser makes a practical giveaway that's as useful in the office as it is in the classroom, and with oh-so low prices, it's incredibly cost-effective, too.

Discover more promotional erasers.

100mm Optical Crystal Books

Etched with your branding and oh-so-sophisticated, these personalised crystal books make fantastic paperweights or ornaments and are a fantastic way to add a touch of elegance to your next campaign.

Whether you're planning a literary-inspired awards ceremony, want to celebrate notable achievements in your academic establishment or simply want a quirky giveaway option that will dazzle recipients, this glittering promotional trophy is the perfect item for you.  

Take a look at our full range of promotional paperweights.

Laminated Card Bookmarks

Available with your choice of either square or round corners - which will you pick? - our Laminated Card Bookmarks are printed with your corporate artwork in vibrant full colour.

As well as offering wow-worthy brand awareness, these promotional bookmarks are also ideal for getting rid of the need to fold over pages.

A5 Soft Touch Notebook and Pen

Finally! Why not encourage book lovers - whoever your target audience may be - to write their very own best-seller?

Our ever-popular A5 Soft Touch Notebook And Pen makes a great promotional giveaway, featuring your branding clearly printed on the exterior cover of the notebook, as well as engraved on the pen. 

Explore more promo notebook options.

Looking for more inspiring ideas for your next event giveaway? Browse our full range and contact us to get a rapid quote for your business. Explore our promotional event giveaways category in full and get in touch today! 

Need help finding a specific item? Simply contact a member of our friendly and experienced Sales team on 01376 509092 or email us today for more information. Main image: Pixabay via Pexels.

Written by

Katie Reed | Product Manager & Head of Artwork

With 13 years of experience in the promotional merchandise industry, Katie speaks with true authority about all matters related to promotional products. Her attention to detail and creative flair ensure that product details, prices, imagery and descriptions are accurate and answer all our customers' questions. Her articles and other product-related content have become truly trusted sources of information and inspiration for anyone deciding on their next promotional product order. In another life, Katie would have been a star Quidditch player.

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