The TM Edit: Best Promotional Merchandise Aimed at Children

Looking for some merchandise that will delight your younger target audience but seriously lacking in inspiration?

Well, don't fret: here at Total Merchandise, we have a vast range of branded items that will put a smile on children's faces - and yours, for that matter!


Editor’s Note: This article was originally written in February 2020 but we believe it could be helpful to readers and provide value and inspiration for businesses amidst COVID-19. For more information and updates, please visit our Coronavirus Hub.

For Awareness On The Move, Choose Branded School Bags

It goes without saying that bags are an everyday essential for UK school pupils. From the moment they first step foot into nursery to the day they leave college, children need a bag to store their books, pencil cases, lunches (and so much more) within, ensuring the must-haves they need throughout the day are within easy reach.

1. Classic School Bags

If you work for a primary school and are searching for printed bags, our Classic School Bags are the item for you. Available in eight classic colours, each branded bag features two reflective stripes, a name card holder, velcro closure and a padded handle. Customised with your school logo printed to the front, you can be assured your branding will be visible!

Great for: Carrying pupils' everyday essentials.

Lead time: Seven working days.

2. Enhanced Viz School Bags

Looking for a school bag with extra safety features for your pupils? Look no further than these Enhanced Viz School Bags, complete with a reflective panel and fluorescent binding for maximum visibility in the darker months of the British winter. These printed school bags are ideal for everyday use, all the while flaunting your school logo.

Choose these if... You want to focus on safety in your everyday marketing.

Lead time: Seven working days.

3. Budget Nylon Drawstring Bags

Our Budget Nylon Drawstring Bags are available in a choice of 13 eye-catching colours and can be printed with your branding for an easy way to spread awareness for your school or business. The light-weight design of these promotional drawstring bags is further enhanced by the strength of the 210D nylon they are made from - and with prices starting from as little as 60p per unit, they're a smart investment!

Ideal for: Your students to use as PE bags.

Lead time: Five working days as standard but also available on our 48-hour express dispatch (up to 1,000 units printed with a one colour logo).

Make A Mark With Promotional Arts & Crafts

It's a known fact that children love to get creative, whether it be letting loose in a colouring book or making their own masterpiece in an art class at school. Not only is getting creative proven to lift the mood of a child but it's also an important part of their development. In fact, children gain useful skills through doing art activities including problem-solving, communication and fine motor skills, to name just a few!


1. Doodle Flags

Our promotional Doodle Flags would make a great event giveaway for your next campaign. Each set comes complete with the doodle flag and four coloured crayons that are stored within the flagstick.

Consider if... You want to promote your brand with a splash of creativity - quite literally!

Lead time: 10 working days.

2. Colouring Pencil Picture Packs

Each of these fun packs includes a set of eight assorted colouring pencils and 20 generic colouring-in sheets. Supplied in a transparent plastic box printed with your company logo in up to four colours, they are sure to draw attention to your brand. 

Brilliant because... They boast a large print area for your branding and offers hours of entertainment for your customers.

Lead time: 10 working days

3. Fun Activity Packs

If you're looking for the ultimate in fun-filled promotional giveaways for children, these Fun Activity Packs could tick the box (as the name might suggest!). Each one contains a personalised A5 colouring booklet, a packet of four colouring pencils, personalised sticker sheet and a foam animal puzzle, all supplied in a biodegradable carrier bag.

Consider these if... You want to give little ones something that will keep them entertained, with your logo subtly on display at the same time. 

Lead time: Seven working days.

Logo-Printed Clothing For Wearable Brand Exposure

Branded clothing is a great way to generate awareness for your business out-and-about and children's clothing is no exception. Whether you work for a school or club and are looking for items to complete uniforms, want to order clothing exclusively for a school trip or want promotional clothing in-store as part of a child-focussed giveaway, they are sure to advertise your brand wherever the wearers go!

1. Gildan Kids Softstyle T-Shirts

Available in a range of colours (22 to be precise!) we have a colour to suit any campaign. These printed t-shirts are suitable for children of the ages 3 up to 22 and are made from light-weight textiles for maximum comfort.

Great for: A multitude of marketing campaigns or themed activity. Because T-shirts always have a use, no?

Lead time: Seven-to-ten working days.

2. AWD Kids Hoodies

Great for school trips, these branded hoodies can be printed or embroidered with your custom design for long-lasting business exposure. This simple yet effective unisex hoodie is available in 26 colours and features a headphone cord feed hole in the kangaroo pocket.

Brilliant because... They keep both your branding and your customers on-trend.

Lead time: Seven-to-ten working days for printed design and ten working days for embroidery.

3. Kids' Plastic Ponchos

Ideal for keeping children dry when those unexpected British showers hit, these printed ponchos are ideal for keeping to-hand in bags. Each of these personalised PVC children's ponchos boasts a hood and popper neck fastening to ensure maximum comfort for the user.

Choose these if... You want to keep your brand visible whatever the weather. 

Lead time: Seven working days.

Make A Good First Impression With Fun Event Giveaways

Whether you're attending an event or running one, giveaways are a great way to interact with your customers and potential clients, as well as making a memorable impression - especially with children!

1. Bubble Blower Pots

These classically shaped bubbles can be made completely unique to your brand with your custom full-colour design printed to the label that wraps around the pot. Priced at as little as 42p per unit, these promotional bubbles are a budget-friendly and effective event giveaway.

Brilliant because: They're a playful product that will ensure brand-awareness that's linked with fun!

Lead time: Ten working days

2. Foam Gliders

Our promotional Foam Gliders are in the shape of aeroplanes and are available in a choice of striking colours - why not mix-and-match the colours for a completely bespoke finish? Printed with your logo to either the wing or tail, they are sure to take your brand to whole new heights!

Consider these if... You want to align your brand with fun, games and a classic childhood toy - and see it touch the sky (well, almost) in the process

Lead time: Seven working days.

3. Rainbow Spring

Are you looking for a fun event giveaway with a throwback touch? Then these retro toys could be the perfect pick for your business. Each is presented in its very own gift box and printed with your design to the spring itself for maximum impact. These Rainbow Springs offer endless juggling, flipping and action motion fun.

Great for: A colourful addition to any event giveaway, offering long-lasting brand exposure.

Lead time: 10 working days.

What are you waiting for? Take a look through our full range of promotional novelty items to discover the best merchandise for children.

Main image from Pexels.

Written by

Alexandra Horridge | Digital Marketing Executive

With five years of experience across both agency and client-side digital marketing, Ally brings a wide range of expertise to the TM team. Ally possesses the technical and creative abilities to create engaging promotional merchandise content and paid media campaigns. A keen photographer, Ally also takes many of the shots you'll see in our articles and social posts. Outside of work, she assists at a local smallholding and has developed a love for all animals, including her African Grey Parrot - Maxwell.

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