Snapchat Users Might Overtake Facebook & Twitter

Snapchat is a relatively new social network/messaging platform, it's only been around for 4 years compared to industry giant Facebook, which has maintained popularity despite launching 12 years ago (that's a long time when it comes to the world of social media). Snapchat was created as a university project by two students at Stanford, though it received criticism when the idea first surfaced, it's quickly developed into a highly popular messaging and "sharing" app - it's a staple on most young people's phones!


Young snapchat users on their phone.

The idea of Snapchat is to share images and videos with friends, what makes Snapchat different is that the content you send to a friend is gone after 1-10 seconds. While this makes it a popular application for anyone wishing to send a quirky photo or video to a mate, it can prevent businesses from getting involved. The fact is that Snapchat is a highly personal social network and has been designed for use by individuals and despite companies trying their best to incorporate themselves within the platform, they haven't had a lot of success.

While Snapchat doesn't seem to work for corporations, it's a superb platform for celebrities and other public figures. Their fans want to follow them on their daily adventures and Snapchat can help bring them along on that journey! The fact that Snapchat stories are only live for 24 hours also means that fans need to come back every day for an update, ensuring a loyal and active fan base!

 

So, why's Snapchat suddenly big news? It's been around for 4 years already! Well, research from online marketing publication, eMarketer has suggested that the user base of Snapchat will quickly overtake the size of Facebook and Twitter's user bases.

 

While this sounds like the apocalypse for social networks like Facebook & Twitter, that's not necessarily the case. The fact is people that use Snapchat are very likely to be using Facebook and Twitter too - they're not mutually exclusive. Snapchat's really competing with message apps, like iMessage or WhatsApp!

 

So, should more companies try to use Snapchat to market, or should companies leave personal platforms like this to individuals? We'd love to hear from you on Facebook or Twitter!

 

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
10 Branded Metal Bottles To Consider For Your Next Campaign

10 Branded Metal Bottles To Consider For Your Next Campaign

With research revealing 85% of the UK public are worried about the impact of plastic pollution on the planet, there's never been a better time to consider a branded met...

The Power Of Promotional Paper Coffee Cup Sleeves

The Power Of Promotional Paper Coffee Cup Sleeves

Whilst a hot cup of coffee is a daily saviour for people across the UK, singed fingertips are a decidedly less desirable side-effect of the morning caffeine fix. 

How To Keep Your Promotional Merchandise On Trend In 2019

How To Keep Your Promotional Merchandise On Trend In 2019

Every business strives to remain current and promotional merchandise is no different. Consumer trends are constantly changing, 2018 saw the rise of the fidget spinner,...

12 Promotional Products To Make Working From Home Easier

12 Promotional Products To Make Working From Home Easier

The UK government recently announced that UK businesses should ask staff to work from home where possible, in order to slow the spread of Coronavirus. For many workers...

4 Things To Consider When Ordering Promotional Face Masks

4 Things To Consider When Ordering Promotional Face Masks

Following today's government announcement that the wearing of face coverings will be compulsory wearing by staff and customers in hospitality settings, as well as by st...

'Tis The Season! Branded Advent Calendar Ideas For Christmas 2020

'Tis The Season! Branded Advent Calendar Ideas For Christmas 2020

Okay, okay: it's mid-September and Christmas might well be the very last thing on your mind. But there really is no better time than right now to start thinking about y...