Safety First: Branded Giveaways for Winter

Branded giveaways can be given away to anyone, from students, to full time workers even to people who have retired. If you're a 9 to 5 worker... during the winter it's more than likely you'll wake up and go to work when it's dark outside... and then finish and head home in the dark too.

The only light you may see is at the weekends, or if you're the lucky one that got a desk by the window. With the dark, cold mornings people are taking extra care when they're out and about on the roads. Drivers are making sure their lights are on, their tyres are pumped up and that they have a winter emergency kit in the boot.

Winter emergency kits can include:

  • An ice scraper and de-icer
  • A torch and spare batteries
  • A shovel for snow
  • Warm clothes, boots and a blanket
  • Some food and a warm drink in a flask
  • A first aid kit
  • Battery jump leads
  • A map for any unplanned diversions
  • A list of emergency phone numbers and loose change

It's also recommended that you take extra care this winter, by checking the weather forecast before you travel and allow time for your journey. Big and small companies are trying to help out, with all this extra care drivers are recommended to take, by handing out promotional ice scrapers, de-icers, torches, shovels, warms clothes, blankets and flasks, at promotional events. A welcome gift will offer fantastic promotion!

Winter emergency car kits can be very useful and so are always welcomed by drivers (and passengers)... it will also save the receiver time and money, buying these bit themselves. Companies that hand out useful branded giveaways are not only offering a 'helping hand', but also taking the opportunity to subliminally promote their brand. Just think about it... every time a driver is in 'panic mode'... desperately searching for their winter emergency kit... they will reach into their boot and find a helpful torch, ice scraper or de-icer and see a company brand name printed on them... they will then, in the future think of that company as being a 'hero' in their time of need.

Having a positive perception of a company or brand will encourage people to recommend the products or services that company offers to their friends and family... which in turn will generate more custom.

To conclude, next time you're considering investing in branded giveaways... remember the more useful the branded giveaway is, the more likely people will use and recommend them.

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

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