Psychological Studies to Help Your Marketing: Part 1

Psychology can be defined as “the scientific study of the human mind and its functions, especially those affecting behaviour in a given context”. In this way, it is clear that using psychology can be extremely beneficial to your marketing plans, as marketing acts as a way to influence consumers to purchase your products or services or, in other words, to influence their buying behaviours. A clear intersection between psychology and marketing is demonstrated in the following studies.

The Foot-In-The-Door Technique

As an individual who has studied Psychology extensively, this method is a personal favourite. The premise is that when you are asked to do a small favour or make a small commitment first, you are more likely to agree to a larger commitment later even if you would have originally refused the larger request. Picture this, you bump into a friend and they ask you if you could hold on to their crying baby for 5 minutes while they go and get a coffee. Ok, sure, no problem, its only 5 minutes. With the baby in your arms and your friend freshly loaded with their caffeine fix, your friend says she needs to go to an appointment which will last around 90 minutes and if you could look after the baby until she’s finished as she doesn’t want to take the baby to the appointment with her. You’ve already said yes to five minutes, so you guess an extra 85 won’t hurt, particularly as it will feel a little awkward to decline now you’re holding on to her baby.

In a similar way, Freedman and Fraser conducted a study where they called some households and asked them which household products they use. Several days later, they called again but asked if they could send a group of their staff to the house to manually write down the cleaning products in their home. Results showed that women who had responded to the first phone call were twice as likely to agree to the second request.

Therefore, if you can send out great content in emails that customers want to open or amazing downloadable content, then they are more likely to agree to perhaps sharing your content or sending it to a friend.

If you liked this study, we have a few more lined up for you in this article series out next week!

Written by

Katie Reed | Product Team Supervisor

With 10 years' experience in the promotional merchandise industry, Katie speaks with true authority about all matters related to promotional products. Her attention to detail and creative flair ensure that product details, prices, imagery and descriptions are accurate and answer all our customers' questions. Her articles and other product-related content have become truly trusted sources of both information and inspiration for anyone deciding on their next promotional product order. In another life, she would have been a star Quidditch player.

Connect with Katie Reed on LinkedIn Connect with Katie Reed on LinkedIn

Just In: The Promotional Merchandise That Will Be Trending In 2022

Just In: The Promotional Merchandise That Will Be Trending In 2022

For 2022, we predict the promotional merchandise that will be trending is UK-made products. Why? Read on to find out... READ MORE: ...

What is the Must-Have Promotional Product for 2022?

What is the Must-Have Promotional Product for 2022?

With autumn officially in full swing and the end of 2021 creeping up on us not so slowly, now is the perfect time to consider your promotional means for 2022. And, wha...

The TM Edit: Must-Have Printed Items For Reopening Your Office

The TM Edit: Must-Have Printed Items For Reopening Your Office

Things are looking up for businesses in England as today (Thursday 27th January 2022) we see the easing of many covid restrictions. One of which is the end of rem...

Our Top 10 Best-Selling Promotional Products of 2021

Our Top 10 Best-Selling Promotional Products of 2021

With 2022 just around the corner, there's no better time to shine a light on our very best promotional products of 2021. Will we have a new winner this year, or wi...

10 Branded Metal Bottles To Consider For Your Next Campaign

10 Branded Metal Bottles To Consider For Your Next Campaign

With research revealing 85% of the UK public are worried about the impact of plastic pollution on the planet, there's never been a better time to consider a branded met...

The TM Edit: Top British-Made Promotional Products

The TM Edit: Top British-Made Promotional Products

Have you ever thought about where your promotional products are made; whether they're manufactured in the United Kingdom or if they're made further afield? Well...

Promotional Advent Calendars For Winter 2022: Order Today!

Promotional Advent Calendars For Winter 2022: Order Today!

Admittedly thinking about Advent calendars and Christmas might be the furthest things from your mind during the balmy early days of August - but! And this is a big but. You'...

The Best Back To School Promotional Items For September 2022

The Best Back To School Promotional Items For September 2022

With six glorious weeks of summer holidays currently stretching ahead for kids across the UK, now's the perfect time for schools to work out what last-minute items...

Promotional Event Signage: What Should You Consider?

Promotional Event Signage: What Should You Consider?

Event signage is a powerful tool that can help take your brand's presence at an upcoming trade shown, consumer fair or conference to the next level. However,...