Please note: the current lockdown restrictions do not affect our ability to fulfil your order and we are operating business as usual.

How to Spark More Creativity in Your Marketing: Part 2

Marketing and creativity go hand in hand, but when you’re passionate about marketing but struggle to be creative, it can leave you a little in limbo. Part 2 of this series on how to spark more creativity in your marketing is designed to inspire you and leave you feeling like the creative genius that you – perhaps deep down – really are.

Explore the news of the marketing world 

There is always a new concept in the marketing world being developed, from projecting makeup on a person’s face for a cosmetic line to using virtual reality and more - the boundaries of marketing are always being pushed. You can absolutely incorporate some of the ideas that are being explored in the marketing world into your own marketing, just follow relevant industry leaders and experts to see what they are doing and draw inspiration from this.  

Offer two ideas 

So, you may need to present an idea to your boss, or head of marketing, or team, and you’re stuck. Obviously, you want to wow them with your creativity but perhaps you just don’t know how this idea would come to fruition. You may have a safe idea too, but it’s a little dull. We recommend to, when you can, present two ideas.

One will be crazy and creative and may not even work but it’s just a great idea, and the other is a fail-safe option that doesn’t exactly push boundaries but will help reach your target. The idea behind pitching a scarier idea is that whilst you may not be able to see how it could work, someone else may be able to draw inspiration from it and see the method in your madness. Ultimately, this could really pay off will an exceptional, creative campaign! Just don’t be scared to have your ideas shut down – it’s an opportunity to showcase your talents and ideas and sometimes they don’t always pay off but at least you can demonstrate a new way to reach your target.  

Your ability to be creative separates the top agencies with the best campaigns from the agencies with the safe but generally unexciting ideas. Your creativity is your strongest weapon in marketing – it sets your company apart from the rest. So get practicing with our top tips in order to boost your creativity to the next level! 

Written by

Katie Reed | Product Team Supervisor

With nearly 10 years' experience in the promotional merchandise industry, Katie speaks with true authority about all matters related to promotional products. Her attention to detail and creative flair ensure that product details, prices, imagery and descriptions are accurate and answer all our customers' questions. Her articles and other product-related content have become truly trusted sources of both information and inspiration for anyone deciding on their next promotional product order. In another life, she would have been a star Quidditch player.

Connect with Katie Reed on LinkedIn Connect with Katie Reed on LinkedIn

How Merch Can Take Your Small Business To The Next Level

How Merch Can Take Your Small Business To The Next Level

With Small Business Saturday taking place in just a couple of weeks (on 5 December 2020, to be precise), there's no better time to bring you insights and ideas for help...

The TM Edit: Mailable Merch for First-Class Brand Awareness

The TM Edit: Mailable Merch for First-Class Brand Awareness

Are you looking for a way to stay connected with your clients - and something a bit more meaningful than an email or a Zoom call - while you can't meet face-to-fac...

The TM Edit: Top 10 Novelty Gifts That Your Customers Will Love

The TM Edit: Top 10 Novelty Gifts That Your Customers Will Love

Are you looking for something unique to add some fun to your promotional activity? Well, we're here to help - look no further than our range of novelty giveaways for th...

The TM Edit: Our Most Popular Products Of 2020

The TM Edit: Our Most Popular Products Of 2020

With the end of the year edging ever closer, we've decided to shine a light on our most popular promotional products of 2020. These aren't just any old merchan...

The TM Edit: Top British-Made Promotional Products

The TM Edit: Top British-Made Promotional Products

Have you ever thought about where your promotional products are made; whether they're manufactured in the United Kingdom or if they're made further afield? Well...

How To Keep Your Promotional Merchandise On Trend In 2019

How To Keep Your Promotional Merchandise On Trend In 2019

Every business strives to remain current and promotional merchandise is no different. Consumer trends are constantly changing, 2018 saw the rise of the fidget spinner,...

4 Key Factors in Promoting Leading A Healthy Lifestyle

4 Key Factors in Promoting Leading A Healthy Lifestyle

Leading a healthy lifestyle is important for good health and wellbeing, yet we often fail to make sure we are doing everything we can to ensure we're feeling fit and well -...

What Does The Government's Covid-19 Roadmap Mean For Your Business?

What Does The Government's Covid-19 Roadmap Mean For Your Business?

Following this week's government announcement, the country's roadmap out of lockdown - and away from Covid-19 restrictions - has been laid out. As well as...

10 Ways To Celebrate Employee Appreciation Day With Your Team

10 Ways To Celebrate Employee Appreciation Day With Your Team

Employee Appreciation Day is fast approaching, people - and there's never been a better time to get involved in the action. The ideal opportunity to show your staf...