We are currently experiencing issues with our email system, emails may take a little longer to get to you.

How to Spark More Creativity in Your Marketing: Part 2

Marketing and creativity go hand in hand, but when you’re passionate about marketing but struggle to be creative, it can leave you a little in limbo. Part 2 of this series on how to spark more creativity in your marketing is designed to inspire you and leave you feeling like the creative genius that you – perhaps deep down – really are.

Explore the news of the marketing world 

There is always a new concept in the marketing world being developed, from projecting makeup on a person’s face for a cosmetic line to using virtual reality and more - the boundaries of marketing are always being pushed. You can absolutely incorporate some of the ideas that are being explored in the marketing world into your own marketing, just follow relevant industry leaders and experts to see what they are doing and draw inspiration from this.  

Offer two ideas 

So, you may need to present an idea to your boss, or head of marketing, or team, and you’re stuck. Obviously, you want to wow them with your creativity but perhaps you just don’t know how this idea would come to fruition. You may have a safe idea too, but it’s a little dull. We recommend to, when you can, present two ideas.

One will be crazy and creative and may not even work but it’s just a great idea, and the other is a fail-safe option that doesn’t exactly push boundaries but will help reach your target. The idea behind pitching a scarier idea is that whilst you may not be able to see how it could work, someone else may be able to draw inspiration from it and see the method in your madness. Ultimately, this could really pay off will an exceptional, creative campaign! Just don’t be scared to have your ideas shut down – it’s an opportunity to showcase your talents and ideas and sometimes they don’t always pay off but at least you can demonstrate a new way to reach your target.  

Your ability to be creative separates the top agencies with the best campaigns from the agencies with the safe but generally unexciting ideas. Your creativity is your strongest weapon in marketing – it sets your company apart from the rest. So get practicing with our top tips in order to boost your creativity to the next level! 

Written by

Katie Reed | Product Manager & Head of Artwork

With 13 years of experience in the promotional merchandise industry, Katie speaks with true authority about all matters related to promotional products. Her attention to detail and creative flair ensure that product details, prices, imagery and descriptions are accurate and answer all our customers' questions. Her articles and other product-related content have become truly trusted sources of information and inspiration for anyone deciding on their next promotional product order. In another life, Katie would have been a star Quidditch player.

Connect with Katie Reed on LinkedIn Connect with Katie Reed on LinkedIn

Colour Guide: Why Consider Pink For Your Promotional Products?

Colour Guide: Why Consider Pink For Your Promotional Products?

This just in: pink is set to be the colour of summer 2023, with the release of the Barbie movie (out today!) meaning that colour schemes ac

The Best Office Award Ideas (And The Trophies To Match!)

The Best Office Award Ideas (And The Trophies To Match!)

If you're currently planning an awards ceremony and are looking for the perfect trophy titles - not to mention the perfect trophies! - we can help. We've got yea

Revealed: The Best-Selling Promotional Products Of 2023

Revealed: The Best-Selling Promotional Products Of 2023

It's safe to say that 2023 has been quite the year for Total Merchandise. Over the last 12 months, we've hit some major milestones, grown our team, hosted our fi

Go Green with Over 600 Eco-Friendly Merchandise Ideas

Go Green with Over 600 Eco-Friendly Merchandise Ideas

With climate change and environmental responsibility increasingly hot topics around the UK - and the globe as a whole, for that matter - it makes total sense for your business t

Promotional Merchandise Items That Can Help Mental Wellbeing

Promotional Merchandise Items That Can Help Mental Wellbeing

The conversation around mental health and wellbeing is growing ever-louder and - it goes without saying - with due cause. With levels of stress, anxiety and depression at all-ti

Huge Savings for Your Business this Autumn and Winter

Huge Savings for Your Business this Autumn and Winter

Are you looking for promotional products at prices that will have management lost for words? Yes? Then you've come to the right place. Here at Total Merchandise, we

11 Easy Ways To Make Your Brand Stand Out This Summer

11 Easy Ways To Make Your Brand Stand Out This Summer

Keen to do something a little bit different with your promotional marketing plans throughout summer 2024? Whether you're looking for fun awareness events you can lin

How Total Merchandise Supported Smart Works With Charity Tote Bags

How Total Merchandise Supported Smart Works With Charity Tote Bags

The team at Total Merchandise always love to do what they can to support the work of the many amazing charities and organisations across the UK - so we were delighted to re

Why Promotional Products Work: The Value Of Merch For Your Brand

Why Promotional Products Work: The Value Of Merch For Your Brand

Okay, we might be biased but there really is no denying it: promotional products are an incredibly powerful tool for any UK business. Whether you're a start-up looki