How to Spark More Creativity in Your Marketing: Part 2

Marketing and creativity go hand in hand, but when you’re passionate about marketing but struggle to be creative, it can leave you a little in limbo. Part 2 of this series on how to spark more creativity in your marketing is designed to inspire you and leave you feeling like the creative genius that you – perhaps deep down – really are.

Explore the news of the marketing world 

There is always a new concept in the marketing world being developed, from projecting makeup on a person’s face for a cosmetic line to using virtual reality and more - the boundaries of marketing are always being pushed. You can absolutely incorporate some of the ideas that are being explored in the marketing world into your own marketing, just follow relevant industry leaders and experts to see what they are doing and draw inspiration from this.  

Offer two ideas 

So, you may need to present an idea to your boss, or head of marketing, or team, and you’re stuck. Obviously, you want to wow them with your creativity but perhaps you just don’t know how this idea would come to fruition. You may have a safe idea too, but it’s a little dull. We recommend to, when you can, present two ideas.

One will be crazy and creative and may not even work but it’s just a great idea, and the other is a fail-safe option that doesn’t exactly push boundaries but will help reach your target. The idea behind pitching a scarier idea is that whilst you may not be able to see how it could work, someone else may be able to draw inspiration from it and see the method in your madness. Ultimately, this could really pay off will an exceptional, creative campaign! Just don’t be scared to have your ideas shut down – it’s an opportunity to showcase your talents and ideas and sometimes they don’t always pay off but at least you can demonstrate a new way to reach your target.  

Your ability to be creative separates the top agencies with the best campaigns from the agencies with the safe but generally unexciting ideas. Your creativity is your strongest weapon in marketing – it sets your company apart from the rest. So get practicing with our top tips in order to boost your creativity to the next level! 

Written by

Katie Reed | Product Manager & Head of Artwork

With 13 years of experience in the promotional merchandise industry, Katie speaks with true authority about all matters related to promotional products. Her attention to detail and creative flair ensure that product details, prices, imagery and descriptions are accurate and answer all our customers' questions. Her articles and other product-related content have become truly trusted sources of information and inspiration for anyone deciding on their next promotional product order. In another life, Katie would have been a star Quidditch player.

Connect with Katie Reed on LinkedIn Connect with Katie Reed on LinkedIn

How To Use Promotional Products Effectively To Boost Your Business

How To Use Promotional Products Effectively To Boost Your Business

If you've never ordered promotional products before, it can feel a little overwhelming. After all, there are countless product options out there and it can be hard t

Revealed: The Best-Selling Promotional Products Of 2023

Revealed: The Best-Selling Promotional Products Of 2023

It's safe to say that 2023 has been quite the year for Total Merchandise. Over the last 12 months, we've hit some major milestones, grown our team, hosted our fi

Colour Guide: Everything You Need To Know About Blue Promotional Items

Colour Guide: Everything You Need To Know About Blue Promotional Items

With Blue Monday in sight, there's no better time to take a moment or two to think about the colour blue in all its glory. Because it's really not all bad, despite the n

Our Best Selling Promotional Items: Umbrellas

Our Best Selling Promotional Items: Umbrellas

Promotional Umbrellas have long been one of our most popular promotional items. They are a great giveaway opportunity that offers a large imprint area with high visibility and c

The TM Edit: Top British-Made Promotional Products

The TM Edit: Top British-Made Promotional Products

Have you ever thought about where your promotional products are made; whether they're manufactured in the United Kingdom or if they're made further afield? Well

New Year, New Merch: The Best Products for Promoting Your Brand This Year

New Year, New Merch: The Best Products for Promoting Your Brand This Year

Fact: the new year is the perfect time to consider new promotional merchandise! It's a common trend that the start of a new year means a fresh start, so why not have the sam

The Best Promotional Easter Gifts To Give Your Customers In 2024

The Best Promotional Easter Gifts To Give Your Customers In 2024

Easter is the perfect opportunity to involve your business in a seasonal occasion - whatever your industry - and have some fun with your marketing at the same time. Whet

12 Amazing BRIMAN Discounts To Make The Most Of This Spring

12 Amazing BRIMAN Discounts To Make The Most Of This Spring

Total Merchandise was recently named the winner of the Briman Award: an important accolade that acknowledges our support of British-made promotional products. As part of

Plantable Promotional Products To Let Your Brand Bloom In Spring 2024

Plantable Promotional Products To Let Your Brand Bloom In Spring 2024

Winter is slowly edging away - well, kind of - and now's the perfect time to start planning for your spring marketing activity. And what better way to grow your bran