How to Spark More Creativity in Your Marketing: Part 1

“I just don’t have any creative ideas.” “How can I come up with something creative when all of the most creative marketing has already been done?” “Who has time to be creative anymore?”

It’s a generally accepted fact that in order to be successful in marketing, you must have some creative strengths. In a world that is plastered with constant advertising, it is essential to have the superpower to make your brand stand out. Unfortunately for some, that superpower is creativity, and many people struggle with it.

You may think that perhaps you’re just not a ‘creative person’, but in fact, psychologists have demonstrated that creativity is not a skill you are born with, and it is not related to how your brain is wired, it is a skill that can be learned and gets better with practice. This article series has been designed to help you ‘practice’ your creativity and provide invaluable advice to help spark more creativity in your marketing.  

Tip #1: Write everything down  

When we say everything, we mean everything. With freewriting, there is no such thing as a bad idea. Get a big piece of paper and let everything out – you will be surprised how some thoughts spark ideas that you hadn’t considered. What’s more, having written your ideas out on paper, you can see how some ideas may link and go hand-in-hand to ultimately lead to one bigger, and better, idea than your two original ideas.

Once you’ve got your sheet of raw ideas, you can then get a new sheet and neatly transfer over the ideas that you can definitely see working for your project. Keep repeating this process until you have a finalised idea. Warning: this process will not take you 5 minutes! If you plan on really honing your ideas and ensuring that every little idea that you can think of is expressed fully, allow yourself a few days or a week for this process. When you give yourself time to go back to a project, you’ll be surprised by how many ideas come when you’re focusing on other tasks.  

There will be many more tips coming your way in later parts of this article series. In the meantime, start with Tip #1 and get all of your thoughts, no matter how small, down on paper. Keep adding to it and see where your creativity takes you.

Written by

Katie Reed | Product Team Supervisor

With nearly 10 years' experience in the promotional merchandise industry, Katie speaks with true authority about all matters related to promotional products. Her attention to detail and creative flair ensure that product details, prices, imagery and descriptions are accurate and answer all our customers' questions. Her articles and other product-related content have become truly trusted sources of both information and inspiration for anyone deciding on their next promotional product order. In another life, she would have been a star Quidditch player.

Connect with Katie Reed on LinkedIn Connect with Katie Reed on LinkedIn

The TM Edit: Top British-Made Promotional Products

The TM Edit: Top British-Made Promotional Products

Have you ever thought about where your promotional products are made; whether they're manufactured in the United Kingdom or if they're made further afield? Well...

The TM Edit: Our Most Popular Products Of 2020

The TM Edit: Our Most Popular Products Of 2020

With the end of the year edging ever closer, we've decided to shine a light on our most popular promotional products of 2020. These aren't just any old merchan...

The TM Edit: Mailable Merch for First-Class Brand Awareness

The TM Edit: Mailable Merch for First-Class Brand Awareness

Are you looking for a way to stay connected with your clients - and something a bit more meaningful than an email or a Zoom call - while you can't meet face-to-fac...

Promotional Merchandise Items That Can Help Mental Wellbeing

Promotional Merchandise Items That Can Help Mental Wellbeing

The conversation around mental health and wellbeing is growing ever-louder and - it goes without saying - with due cause. With levels of stress, anxiety and depression at all-ti...

How To Keep Your Promotional Merchandise On Trend In 2019

How To Keep Your Promotional Merchandise On Trend In 2019

Every business strives to remain current and promotional merchandise is no different. Consumer trends are constantly changing, 2018 saw the rise of the fidget spinner,...

The Power Of Promotional Paper Coffee Cup Sleeves

The Power Of Promotional Paper Coffee Cup Sleeves

Whilst a hot cup of coffee is a daily saviour for people across the UK, singed fingertips are a decidedly less desirable side-effect of the morning caffeine fix. 

10 Promotional Stress Balls to Improve Colleagues' Mental Wellbeing

10 Promotional Stress Balls to Improve Colleagues' Mental Wellbeing

With recent research showing that 828,000 UK workers suffered from work-related stress, depression or anxiety...

The TM Edit: 10 Of The Very Best Low Cost Promotional Products

The TM Edit: 10 Of The Very Best Low Cost Promotional Products

Working with a smaller budget this spring/summer? Yep, we hear you - and guess what? We're here for you, too.  At Total Merchandise, we always pride ourselves...

The Best Promotional Items For Picnics In Spring/Summer 2021

The Best Promotional Items For Picnics In Spring/Summer 2021

Warmer days are officially coming - and as lockdown restrictions across the country slowly begin to lift, now's the perfect time to think about how you can generate positive...