Just like Instagram and Facebook, when used correctly, Twitter can be a powerful tool in your marketing toolbox. With a little consistency and commitment, you can easily increase your Twitter following organically, ultimately resulting in better branding and more leads to translate into sales.
Take your Twitter account to the next level!
What Not To Do With Your Twitter
Firstly, don't retweet accounts that promise you “1000 NEW FOLLOWERS IF YOU RETWEET #FF #FOLLOWME #TEAMFOLLOWBACK”. The followers you would gain from such retweets are known as Twitter spambots, they are automated accounts, not real people! Although the number of followers you have will be higher, they will not be engaged with your content - what's the point in putting the time and effort into creating your tweets when they won't be targeting your appropriate audience?
Secondly, don’t buy your followers! People can check if you have bought your followers and it makes your business look super shady. Instead, spend some time creating a solid following of users who want to engage with your content and care about your posts.
What To Definitely Do With Your Twitter
Follow the right people. Once you’ve got your profile put together with a good display picture, a detailed and creative bio, and a business location, you want to go out and follow the right audience. There are certain apps and websites such as Twellow and WeFollow that you can use to search for people to follow in certain industries or locations, or you can even search using keywords.
You could also connect with people using people’s curated Twitter lists, which are lists users can make public where you are able to subscribe to them, giving you access to loads of relevant users.
Additionally, you can do a classic search on Twitter to find people relevant to your industry. For example, at Total Merchandise, we could search something like #promotionalproducts and find people having conversations about promotional products. From there we could engage in that conversation or we could simply follow them, and hopefully, they will follow us back too.
If you want to be creative, you could do certain giveaways to local people. For instance, if you own a pizza firm and see a local tweet from a man saying he’s craving pizza, offer him £5 off a pizza if he comes in tonight! It’s simple things like this that can be very effective and sometimes make your brand go viral!
Next week we’ll be looking at some more organic ways that can increase your Twitter following, including tweeting the right content, engaging in relevant conversations, and cross-promoting your Twitter feed.