How to Build Your Brand on Campus: Part 1

The stereotype of students living on baked beans and dried noodles doesn’t seem to be the case anymore. We’re not saying they’re rolling in money as education costs continue to rise however, there seems to be a relatively high quality of life for students at University in the UK.

A lot of businesses are now taking their brands on campus, either physically through events or indirectly through social media campaigns and brand ambassadors. This is known as campus marketing, where you can promote your brand to students in different fun and creative ways.

Why Should You Take Your Marketing On-Campus?

There are two main reasons why you should take your business promotions on campus:

  1. To encourage students to apply for a job or internship with your business

  2. To promote your brand and encourage students to buy your products

How To Take Your Busines On-Campus

There are several ways in which you can build your brand on campus. With any brand event on campus, it is clear that the most popular stalls are the creative ones offering freebies. These freebies are nearly always in the form of promotional merchandise. It could be anything from promotional water bottles to reusable cups – which are becoming increasingly popular, to branded t-shirts. Read on to see some of our ideas for on-campus giveaways.

Eco Plant Reusable Coffee Cups

Saving the environment is an ever-growing concern globally and students are going the extra mile to display their passion for improving our environment. So, why not capture their attention with a branded eco-friendly reusable coffee cup. These Eco Plant Reusable Coffee Cups are a great way to promote your company with every sip.

Fruit Of The Loom Valueweight T-Shirts

You can't go wrong with a branded t-shirt! Students love a comfy t-shirt to wear to the library or to pop to the shops for the hangover necessities. Wherever they choose to wear them, these best-selling branded t-shirts are a great way to promote your business across campus. 

Considering campus marketing within your marketing plan can prove to be very successful. With over 2 million people in higher education in the UK taking your brand on campus opens a door to a huge audience. Gifting students with promotional freebies is a great budget-friendly way of increasing brand exposure as well as brand loyalty. 

Written by

Katie Reed | Product Manager & Head of Artwork

With 13 years of experience in the promotional merchandise industry, Katie speaks with true authority about all matters related to promotional products. Her attention to detail and creative flair ensure that product details, prices, imagery and descriptions are accurate and answer all our customers' questions. Her articles and other product-related content have become truly trusted sources of information and inspiration for anyone deciding on their next promotional product order. In another life, Katie would have been a star Quidditch player.

Connect with Katie Reed on LinkedIn Connect with Katie Reed on LinkedIn

The Best Office Award Ideas (And The Trophies To Match!)

The Best Office Award Ideas (And The Trophies To Match!)

If you're currently planning an awards ceremony and are looking for the perfect trophy titles - not to mention the perfect trophies! - we can help. We've got yea

Why Promotional Products Work: The Value Of Merch For Your Brand

Why Promotional Products Work: The Value Of Merch For Your Brand

Okay, we might be biased but there really is no denying it: promotional products are an incredibly powerful tool for any UK business. Whether you're a start-up looki

Revealed: The Best-Selling Promotional Products Of 2023

Revealed: The Best-Selling Promotional Products Of 2023

It's safe to say that 2023 has been quite the year for Total Merchandise. Over the last 12 months, we've hit some major milestones, grown our team, hosted our fi

Egg-Cellent Printed Easter Gifts That Every-Bunny Will Love

Egg-Cellent Printed Easter Gifts That Every-Bunny Will Love

Easter is just on the horizon and if you're considering the seasonal treats you would like to gift your customers or colleagues, you've come to the right place because o

Our Top 10 Best-Selling Promotional Products of 2021

Our Top 10 Best-Selling Promotional Products of 2021

With 2022 just around the corner, there's no better time to shine a light on our very best promotional products of 2021. Will we have a new winner this year, or will

Just In: The Promotional Merchandise That Will Be Trending In 2022

Just In: The Promotional Merchandise That Will Be Trending In 2022

For 2022, we predict the promotional merchandise that will be trending is UK-made products. Why? Read on to find out... READ MORE:

In Honour of Plastic Free July: Ideas To Help Your Brand Cut Plastic

In Honour of Plastic Free July: Ideas To Help Your Brand Cut Plastic

Plastic Free July is an inspiring worldwide movement that encourages people around the globe to swap single-use plastics in favour of other options.  From disposabl

11 Easy Ways To Make Your Brand Stand Out This Summer

11 Easy Ways To Make Your Brand Stand Out This Summer

Keen to do something a little bit different with your promotional marketing plans throughout summer 2024? Whether you're looking for fun awareness events you can lin

The Best Promotional Merchandise & Freebies For Freshers' Fairs

The Best Promotional Merchandise & Freebies For Freshers' Fairs

For the uninitiated, a freshers' fair is one of the most important events in the student calendar. As well as giving new students the chance to discover campus-