How to Build Your Brand on Campus: Part 1

The stereotype of students living on baked beans and dried noodles doesn’t seem to be the case anymore. We’re not saying they’re rolling in money as education costs continue to rise however, there seems to be a relatively high quality of life for students at University in the UK.

A lot of businesses are now taking their brands on campus, either physically through events or indirectly through social media campaigns and brand ambassadors. This is known as campus marketing, where you can promote your brand to students in different fun and creative ways.

Why Should You Take Your Marketing On-Campus?

There are two main reasons why you should take your business promotions on campus:

  1. To encourage students to apply for a job or internship with your business

  2. To promote your brand and encourage students to buy your products

How To Take Your Busines On-Campus

There are several ways in which you can build your brand on campus. With any brand event on campus, it is clear that the most popular stalls are the creative ones offering freebies. These freebies are nearly always in the form of promotional merchandise. It could be anything from promotional water bottles to reusable cups – which are becoming increasingly popular, to branded t-shirts. Read on to see some of our ideas for on-campus giveaways.

Bamboo Coffee Cups

Saving the environment is an ever-growing concern globally and students are going the extra mile to display their passion for improving our environment. So, why not capture their attention with a branded eco-friendly reusable coffee cup. These Bamboo Coffee Cups are a great way to promote your company with every sip.

Fruit Of The Loom Valueweight T-Shirts

You can't go wrong with a branded t-shirt! Students love a comfy t-shirt to wear to the library or to pop to the shops for the hangover necessities. Wherever they choose to wear them, these best-selling branded t-shirts are a great way to promote your business across campus. 

Considering campus marketing within your marketing plan can prove to be very successful. With over 2 million people in higher education in the UK taking your brand on campus opens a door to a huge audience. Gifting students with promotional freebies is a great budget-friendly way of increasing brand exposure as well as brand loyalty. 

Written by

Katie Reed | Product Team Supervisor

With nearly 10 years' experience in the promotional merchandise industry, Katie speaks with true authority about all matters related to promotional products. Her attention to detail and creative flair ensure that product details, prices, imagery and descriptions are accurate and answer all our customers' questions. Her articles and other product-related content have become truly trusted sources of both information and inspiration for anyone deciding on their next promotional product order. In another life, she would have been a star Quidditch player.

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