Ho Ho How To: Set Up Your Christmas Email Marketing Campaign

Deck the inbox with boughs of marketing, fa lalalala la la la la! Arguably the most highly anticipated holiday of the year, Christmas is an event not worth missing out on in terms of email marketing.

Remember that company whose Christmas promotion emails you kept receiving that were so awful and frequent you decided to just unsubscribe? Don’t be that company.

We’re here to give you our top 3 tips on how to successfully set up a jolly email marketing campaign that’ll have even the ‘Scrooges’ falling at your feet. 

1. O’ Holy Research 

At the centre of any decent email marketing campaign is solid research (even more solid than your Grandma’s homemade Christmas Pudding!). It is essential to find out when your customers are likely to start parting with their money, how much they are likely to spend, and what type of deals may entice them.

It’s not enough to just rely on the fact that it’s Christmas; a clear strategy is fundamental to ensuring sales. A good starting point is considering how far on the Christmas-scale you want to go, and then working out your offers from there. However, consider the fact that most people love Christmas, but even the most passionate of Prancer’s may start to get a little annoyed when emails with auto-play ‘Rudolph The Red Nose Reindeer’ are sent to their inbox daily!

2. All I Want for Christmas Is You 

Two words: target audience. By now, you should have a pretty good idea of who that is and how you can access them. However, in the hustle and bustle of Christmas festivities, it’s shockingly easy to forget that you’re not targeting everyone who loves Christmas, you’re still targeting your key demographic.

The world and his wife are likely sending out email marketing campaigns for Christmas, and you don’t want your company’s campaign to fall into the trap of being one of the less well-thought-out ones. By using your customer’s names in the emails and perhaps giving them a special ‘Christmas treat’ for being a loyal customer, it will effectively target your key audience and give you a huge advantage over rival campaigns. 

3. Have Yourself A Merry Little Imagination 

It’s likely your customers will be getting hundreds of Christmas emails over the holiday period. In this ‘reindeer-eat-reindeer world’, imagination is key to ensure that your message isn’t getting lost with the rest. Examples that we have seen and loved are holiday gift guides, Christmas videos, and (our favourite) email advent calendars, whereby every email reveals a ‘door’, and behind each door is an offer or a new product. Ideas such as these generate excitement, and with imaginative, relevant content, it gives your company an excuse to send Christmas emails. 

Luckily for marketers, the Christmas season no longer starts in December but in mid-Autumn, therefore there is plenty of time to put together a Christmas email marketing campaign that would make Santa proud! 

If you're looking for the perfect promotional gift for your other Christmas campaigns then check out our special corporate Christmas gift idea section on our website.

Main image from Pexels.com

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
3 Promotional Product Stats You Need To Know In Summer 2021

3 Promotional Product Stats You Need To Know In Summer 2021

Whether you're planning to reopen your office premises or are preparing to exhibit at an upcoming event, it's understandable that you might feel a little daunted at the...

What is the Must-Have Promotional Product for 2022?

What is the Must-Have Promotional Product for 2022?

With autumn officially in full swing and the end of 2021 creeping up on us not so slowly, now is the perfect time to consider your promotional means for 2022. And, wha...

Add Some Fizz this Champagne Day with Promotional Sparkling Wine

Add Some Fizz this Champagne Day with Promotional Sparkling Wine

Hashtags at the ready people because it's almost time to celebrate #ChampagneDay 🥂 In fact, you will be able to raise a glass in t-minus (approximately) 12 ho...

The TM Edit: Our Most Popular Promotional Products Of 2019

The TM Edit: Our Most Popular Promotional Products Of 2019

With the end of the year - and decade! - fast-approaching, we've decided to shine a light on the most popular promotional products of 2019.  These are no...

The Power Of Promotional Paper Coffee Cup Sleeves

The Power Of Promotional Paper Coffee Cup Sleeves

Whilst a hot cup of coffee is a daily saviour for people across the UK, singed fingertips are a decidedly less desirable side-effect of the morning caffeine fix. 

The Best Promotional Merchandise for Schools

The Best Promotional Merchandise for Schools

Branded items for schools come in many shapes and sizes, and are never more useful than at school events. From summer fêtes to end-of-term concerts, charity raffles to Chr...

7 Summer Promotional Items To Keep Brand Awareness Hot In 2022

7 Summer Promotional Items To Keep Brand Awareness Hot In 2022

Summer is fast approaching, and if you're looking for something that little bit different to bolster a seasonal marketing campaign, search no further. Total Mercha...

The Best Promotional Products To Celebrate Queen Elizabeth's Platinum Jubilee

The Best Promotional Products To Celebrate Queen Elizabeth's Platinum Jubilee

Queen Elizabeth's Platinum Jubilee is rapidly approaching - and if you're looking for ways that your business can get involved in the action, Total Merchandise is here t...

Brew Up Your Marketing This National Tea Day

Brew Up Your Marketing This National Tea Day

Just in case you weren't already aware, today (21st April 2022) is National Tea Day! As a national of brew lovers, this day of celebrating the cuppa is the perfect opportuni...