Easy Ways to Increase Your Facebook Page Likes: Part 2

There are multiple organic and paid ways that you can use to increase the engagement you are receiving on your business’ Facebook page.

The number of likes you have on your social media accounts is important because what is the point in posting all of your amazing content if no one is going to see it?! As well as producing ‘likeable’, ‘commentable’ and ‘shareable’ content, you also want to be giving users ways to access your social media platforms from other mediums such as your blog or website (see our previous article for more on this). We want to run you through a few more easy ways to increase your Facebook page likes.

Run A Competition

Everybody likes the chance to win, right? So give your followers that chance!

As you may know, if you follow us on Facebook (hint hint…) we run loads of Facebook competitions using a software called Gleam.io. It gives your followers the opportunity to extra entries into the competition by completing certain actions e.g. 'liking' your Facebook page, retweeting a certain tweet, watching a specific YouTube video, etc. By using this type of Facebook-friendly software, you can create a really successful contest resulting in many new ‘likes’ for your page! If you continue to run these types of competitions it’s likely you will retain these new likes too.

Measure Your Performance

This may not sound like it will increase your Facebook likes but trust us on this one. You need to know what content people are enjoying in order to post more of it. The more enjoyable your content, the more likes you should receive! Simple. 

The aspects you should be following is the new likes and comments, reach and general engagement rates. Once you have a clear understanding of the most engaging content, you can direct your future content to be of a similar type. To find these useful metrics, just use Facebook Insights and it will give you a super useful breakdown of your page performance and loads of other great bits of data you may want to use for future content planning.

The key is great content and regular activity! We hope these top tips will help you gain more Facebook likes, whether you are a smaller, local business or a larger one! If you missed part one of this series, don't worry you can still read our tips

Written by

Katie Reed | Product Team Supervisor

With 10 years' experience in the promotional merchandise industry, Katie speaks with true authority about all matters related to promotional products. Her attention to detail and creative flair ensure that product details, prices, imagery and descriptions are accurate and answer all our customers' questions. Her articles and other product-related content have become truly trusted sources of both information and inspiration for anyone deciding on their next promotional product order. In another life, she would have been a star Quidditch player.

Connect with Katie Reed on LinkedIn Connect with Katie Reed on LinkedIn

What is the Must-Have Promotional Product for 2022?

What is the Must-Have Promotional Product for 2022?

With autumn officially in full swing and the end of 2021 creeping up on us not so slowly, now is the perfect time to consider your promotional means for 2022. And, wha...

3 Promotional Product Stats You Need To Know In Summer 2021

3 Promotional Product Stats You Need To Know In Summer 2021

Whether you're planning to reopen your office premises or are preparing to exhibit at an upcoming event, it's understandable that you might feel a little daunted at the...

Welcome To The Team! The Best Corporate Items For New Hires

Welcome To The Team! The Best Corporate Items For New Hires

Planning to welcome new members to your team in the coming weeks or months? If you're still working from home, odds are that you might not have met your new recrui...

Our Best Selling Promotional Items: Umbrellas

Our Best Selling Promotional Items: Umbrellas

Promotional Umbrellas have long been one of our most popular promotional items. They are a great giveaway opportunity that offers a large imprint area with high visibility and c...

Our 10 Best-Selling Promotional Pens To Inspire Your Next Campaign

Our 10 Best-Selling Promotional Pens To Inspire Your Next Campaign

It may well be mightier than the sword - well, according to some, at least - but one thing's for sure: a promotional pen is a highly-effective tool to help market your...

The TM Edit: Top 10 Novelty Gifts That Your Customers Will Love

The TM Edit: Top 10 Novelty Gifts That Your Customers Will Love

Are you looking for something unique to add some fun to your promotional activity? Well, we're here to help - look no further than our range of novelty giveaways for th...

Pretty in Pink Promotional Products for Breast Cancer Awareness Month 2021

Pretty in Pink Promotional Products for Breast Cancer Awareness Month 2021

We're all aware that October is a fully booked month, with events like the change in seasons, the clocks changing, Halloween, and - not forgetting - the start of the ru...

Huge Savings for Your Business this Autumn and Winter

Huge Savings for Your Business this Autumn and Winter

Are you looking for promotional products at prices that will have management lost for words? Yes? Then you've come to the right place. Here at Total Merchandise, w...

Spook-tacular Promotional Products for Your Business this Halloween

Spook-tacular Promotional Products for Your Business this Halloween

With spooky season just in reach, now is the perfect time to consider your frightfully good merchandise ideas for your business. And, Total Merchandise is here to help!