It won't have escaped your notice that Christmas time is speedily heading for us so if you're not quite organised, there's no need to worry as there are still a lot of branded promotional products you can order and receive in time to give them to your favourite clients, staff and customers.
Most businesses will have some kind of Christmas idea in place. This is because it's a great time of year to spread goodwill and promote your brand. Christmas focused campaigns and gestures are a great way to spread loyalty and finish the fourth quarter in a strong way. Not only can you be part of your employees celebrations, but also your customers as well. This means you finish the year on a high with loyalty amongst your customers as well as employees.
Why should you reward your customers? After all, you provide them with a service, not the other way round! However, you need to appreciate that your customers have a choice with whom they do business with. They don't have to use your business and could choose competitors instead. For this reason, you need to thank and reward them.
Why should you reward your staff? After all, you pay them for the work they do already! Just take a moment to think though, where would you be without these dedicated and knowledgable workers who are on the front line when dealing with customers? If you don't show gratitude, they'll not hang around for long or go that extra step to ensure a good job is done.
The end of the year is always a more difficult time for businesses, as they've often spent the majority of their budget throughout the rest of the year. However, you should always try to find just a little budget for the end of the year to do something Christmas related. A recent survey completed by the BPMA highlighted that businesses which give away promotional items are 22% more likely to be given a referral than a company that hasn't.
Whether you decide to use branded promotional products or not, Christmas is a very important time of the year to promote your products or services. Everyone is in good spirits and you can almost guarantee that your competitors will be advertising in some way so it's important that you don't get left behind.