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Current Marketing Trends

The marketing world is currently evolving and changing, and with this comes the need to adapt and change your marketing style with it. It’s essential for brands to keep on top of current trends in order to successfully reach your target audience. That’s why we’ve made a list of the top marketing trends that are current and contemporary.  

Virtual reality  

You just need to walk around any major shopping centre to see major brands advertising their products with virtual reality. Virtual reality often works best for technology companies such as gaming and mobile phones, but it’s quite a flexible concept so it can be used to boost nearly any brand’s marketing. Virtual reality is still emerging, therefore now is a good time to get involved and ahead of your competitors.  

User-Generated Content 

Today’s market is all about appealing in an authentic way. You can’t get more authentic than content generated by users themselves. Therefore, encourage users to produce their own content that you can share on social media – this, in turn, will demonstrate the authenticity of your brand and should lead to more followers and sales.  

Influencers 

This leads on from our point about being authentic. Consumers trust people more than brands as they are seen as more reliable and trustworthy. Therefore, by collaborating with influencers, you can appeal to the influencer’s followers who trust the influencer’s expertise and advice. There is a lot of influencer marketing out there at the moment and it’s only getting bigger, so jump on board this trend now.  

Behind the Scenes 

Give your followers a behind-the-scenes look into your brand in order to give a more honest view and generate authenticity. Using the ‘live’ feature that is on some social media platforms nowadays is a great way to do this because every person watching it will know that it is unedited, and therefore genuine content. The behind-the-scenes could be sneak peeks of a product before it goes live, or demonstrating a new product, or introducing your consumers to the latest person in your team or to your team in general. For instance, we follow a popular London restaurant who does a quick interview with their staff every week or so, asking them what their favourite dish is at the restaurant, what their role is and a fun fact about them. It’s a great, quick, and easy way to keep your brand genuine.  

Stay on top of these trends so you don’t fall behind in the ever-changing marketing world! 

Written by

Katie Reed | Product Team Supervisor

With nearly 10 years' experience in the promotional merchandise industry, Katie speaks with true authority about all matters related to promotional products. Her attention to detail and creative flair ensure that product details, prices, imagery and descriptions are accurate and answer all our customers' questions. Her articles and other product-related content have become truly trusted sources of both information and inspiration for anyone deciding on their next promotional product order. In another life, she would have been a star Quidditch player.

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