As everyone knows, the holiday season is the perfect time to distribute corporate gifts. They are a great way to remind customers you value their loyalty and wish them success for the New Year. This can also help your business to have success in 2013 by keeping them as customers.
This year, many businesses have found that they've had to cut back, whereas, normally they'd spend a lot on Christmas gifts for clients. Businesses have started to take an economical approach, sending a box of chocolates or a bottle of wine as their Christmas gift. What many businesses don't understand is that corporate gifts are an investment, they aren't just a way of showing appreciation, they are a way of inviting customers back to do business with them.
The Science Behind Christmas Gifts
Experts believe that sending gifts to customers at Christmas is important to encourage a positive experience for the customer as well as creating a relationship with them. Of course, you don't need to spend a fortune when investing in corporate gifts.
Where we feel that many companies go wrong is by failing to use the giving of corporate gifts as a marketing opportunity. It's all very well giving a customer a box of chocolates, but if they were to receive a selection of personalised gifts they are more likely to remember who gave them the gifts.
Corporate Gifts To Suit All Budgets
Money may be tight, but there are plenty of personalised gifts to choose from which will not eat into your budget. The important factor to remember about personalised gifts is that you are investing in them. If your brand is printed on the gift, it is a form of marketing for your organisation. This means that rather than just an expenditure it is an investment into the marketing of your brand. Corporate gifts should appear to be high in value. In many cases, the perceived value is much more than the actual cost.
There are many cost-effective options to choose from. So, we have listed some of our favourites.
It wouldn't be Christmas and New Year without a bottle, or two, of bubbly! So why not gift these mini Prosecco bottles, printed with your full colour design to really make your marketing pop.
Featuring a stylish gold design, guaranteed to draw attention to your branding.
With the start of the New Year comes New Year's resolutions, and one very common resolution is to keep organised. Help your customers achieve this with the Colombia pocket diary. Pocket-sized so your clients can take it with them wherever they go!
And to write down their notes in their new stylish diary, the promotional Hussar ballpen. A metal twist-action pen in satin silver with contrasting polished chrome trims for a stylish finish. Engraved with your company logo for lasting exposure.
These smart executive-style pens are supplied in a gift box for that extra touch.
However tight your budget is this Christmas, don't scrimp on your corporate gifts. These are an important factor in seeing your business through to the future and, it's important to remember that personalised corporate gifts will leave even more of an impression.
Main image from Pixabay.