Clearly Communicate Your Brand Values With Thoughtfully Chosen Promotional Items

Agree with it or not, these days branding isn't just about a service or product. Core company values come into play too, so communicate your message with some thoughtfully chosen promotional items.

Customers are increasingly showing their loyalty to brands and companies that have clear, stated values and are committed to being transparent and honest in both their everyday dealing and general ethics. Make sure you communicate this in a way that is genuine, appropriate but non-preachy.

So what does this mean for your marketing and ultimately your promotional giveaways in particular? 

Product Sourcing:

Well, making sure you know the history and source of your items will play a large part in any purchasing. Here at Total Merchandise, we have a huge amount of product information for each of our items and we're adding to it all the time. You can make informed decisions easily with our comprehensive product facts and if there's something, in particular, you need to know you can always call us and we'll do our best to fill in the blanks.

Keeping Up With Current Ideals:

From staying eco-friendly to ethical ideals of production – there are a huge number of important, modern issues that need to be considered when either adopting a cause or making actionable targets to better the way in which your company conducts itself. We have numerous ways to help with achieving your company goals. For instance, we have a dedicated eco-friendly section especially for all manner of recyclable products or ethically constructed products. Again, we're always at the end of the phone should you need to know more.

Inspiring Your Customers:

So you've considered the 2 points above and chosen giveaways that you believe clearly represent your company's values and aspirations. Gifting your client base with these products can open up a whole alternative dialogue, separate to your core company services/products. While you are excited about what your company does, often clients are not, they just need a product or service. Being able to converse on a different topic but still have it relevant to your company gives you multiple alternative avenues of interest and emotional connections with your customers.

It's an ever-changing business world and companies are asked more and more about moral issues so make sure you convey your ethics with promotional items that clearly communicate your brand's aspirations and values.

Written by

Adam Carter | Product Team Manager

As Product Team Manager for the past 15 years, Adam has built up an enviable reputation as one of the industry's most trusted authorities on promotional merchandise. As well as supplier relations, product sourcing and pricing, Adam is also responsible for ensuring our promotional merchandise is presented on the website in the most effective manner. His expertise makes him the go-to person in the company for spotting merchandise trends and finding the best branded products to meet customers' needs. When not at work, Adam enjoys travel, electronic music and all forms of cinema.

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