Clearly Communicate Your Brand Values With Thoughtfully Chosen Promotional Items

Agree with it or not, these days branding isn't just about a service or product. Core company values come into play too, so communicate your message with some thoughtfully chosen promotional items.

Customers are increasingly showing their loyalty to brands and companies that have clear, stated values and are committed to being transparent and honest in both their everyday dealing and general ethics. Make sure you communicate this in a way that is genuine, appropriate but non-preachy.

So what does this mean for your marketing and ultimately your promotional giveaways in particular? 

Product Sourcing:

Well, making sure you know the history and source of your items will play a large part in any purchasing. Here at Total Merchandise, we have a huge amount of product information for each of our items and we're adding to it all the time. You can make informed decisions easily with our comprehensive product facts and if there's something, in particular, you need to know you can always call us and we'll do our best to fill in the blanks.

Keeping Up With Current Ideals:

From staying eco-friendly to ethical ideals of production – there are a huge number of important, modern issues that need to be considered when either adopting a cause or making actionable targets to better the way in which your company conducts itself. We have numerous ways to help with achieving your company goals. For instance, we have a dedicated eco-friendly section especially for all manner of recyclable products or ethically constructed products. Again, we're always at the end of the phone should you need to know more.

Inspiring Your Customers:

So you've considered the 2 points above and chosen giveaways that you believe clearly represent your company's values and aspirations. Gifting your client base with these products can open up a whole alternative dialogue, separate to your core company services/products. While you are excited about what your company does, often clients are not, they just need a product or service. Being able to converse on a different topic but still have it relevant to your company gives you multiple alternative avenues of interest and emotional connections with your customers.

It's an ever-changing business world and companies are asked more and more about moral issues so make sure you convey your ethics with promotional items that clearly communicate your brand's aspirations and values.

Written by

Adam Carter | Head of Products

Adam has been leading the Product team for over 18 years, during which time he's built up an enviable reputation as one of the industry's most trusted authorities on promotional merchandise. As well as supplier relations, product sourcing and pricing, Adam is also responsible for ensuring our promotional merchandise is presented on the website in the most effective manner. His expertise makes him the go-to person on the team for spotting merchandise trends and he's highly experienced in identifying the best branded products to meet our customers' needs. When he's not working, Adam enjoys travel, electronic music and all forms of cinema.

Connect with Adam Carter on LinkedIn Connect with Adam Carter on LinkedIn

Colour Guide: Everything You Need To Know About Blue Promotional Items

Colour Guide: Everything You Need To Know About Blue Promotional Items

With Blue Monday in sight, there's no better time to take a moment or two to think about the colour blue in all its glory. Because it's really not all bad, despite the n

Why Promotional Products Work: The Value Of Merch For Your Brand

Why Promotional Products Work: The Value Of Merch For Your Brand

Okay, we might be biased but there really is no denying it: promotional products are an incredibly powerful tool for any UK business. Whether you're a start-up looki

Our 10 Best-Selling Promotional Pens To Inspire Your Next Campaign

Our 10 Best-Selling Promotional Pens To Inspire Your Next Campaign

It may well be mightier than the sword - well, according to some, at least - but one thing's for sure: a promotional pen is a highly-effective tool to help market your

Our Best Selling Promotional Items: Umbrellas

Our Best Selling Promotional Items: Umbrellas

Promotional Umbrellas have long been one of our most popular promotional items. They are a great giveaway opportunity that offers a large imprint area with high visibility and c

How To Keep Your Promotional Merchandise On Trend In 2019

How To Keep Your Promotional Merchandise On Trend In 2019

Every business strives to remain current and promotional merchandise is no different. Consumer trends are constantly changing, 2018 saw the rise of the fidget spinner, b

TM Edit: The Best Pride Promotional Products For Your Business In 2025

TM Edit: The Best Pride Promotional Products For Your Business In 2025

Pride month is almost upon us, and whether you run an LGBTQ+ organisation or are perhaps planning a corporate event to show your support of the occasion, we're here to help.

Promotional Merchandise Statistics: What’s Working in 2025?

Promotional Merchandise Statistics: What’s Working in 2025?

As digital marketing channels become more saturated, branded merchandise continues to stand out by offering something tangible and lasting. Whether given away at events, sent in

10 Exciting New Merch Ideas To Have On Your Radar This March

10 Exciting New Merch Ideas To Have On Your Radar This March

As we step into March, it's the perfect time to refresh your promotional strategies and stay ahead of the curve for the upcoming spring season. Whether you're pr