Christmas promotional bags... Did you get yours

With only a few days since Christmas, promotional bags have never been more popular. They seem to be in everyone’s hands, as they walk the streets looking for the Boxing Day deal. When you think of promotional bags, what comes to mind? A plastic bag with a company name on, that's only used once?

Branded Bags Aren't Limited To Plastic Carrier Bags

That may have been the case once upon a time but times have changed and companies have realised just how valuable promotional bags can be for their company. Now, companies want their promotional bags to last more than one day. This means their choosing higher quality bag material to ensure they last. 

The old school plastic bags are not exactly made of the strongest of material - they're fine to use once, to help carry the shopping to the car but after that, they are usually thrown in the cupboard and forgotten about.

It's that very reason that companies promote their brand on bags that are made from slightly stronger materials, so they can be used time and time again. Companies want their promotional bags to be used more than once to get extended promotion from them - if people used the bag every time they head out to the shops, they will be repeatedly promoting the company.

What Materials Can Promotional Bags Be Made From?

Promotional bags are just like any other bag and they can be made from a number of different materials, such as polythene, cotton, recycled PET, paper, and much more. The material a company chooses, all depends on who they intend to give the bags out to and what their target market is likely to use them for.

Branded polythene carrier bags are one of the most popular cost-effective bags, such as the one pictured below. These best-selling branded carrier bags are made from 180/360 varigauge standard or biodegradable polythene. Great for giveaways these bags are available from just 12p per unit!

Whereas cotton bags are made from 100% natural cotton and usually feature long handles that you can place over your shoulder to make them easier to carry. Take our 5oz cotton market bag as an example, manufactured from 100% unbleached natural cotton for a great eco-friendly alternative to plastic bags. Personalised with your custom design in up to full colour for an eye-catching promotion.

Then onto the paper bags, which are ideal for retail and event giveaways. The medium rope handle paper bags, pictured below, are printed all over with your company branding in stunning full colour to really draw attention to your brand. The rope handles are available in a range of colours to suit any campaign!

To conclude, if you're considering investing in promotional bags consider who you're giving them out to and how they will be used. For some inspiration check out our full range of promotional bags - we're sure you'll find the perfect one!

Main image from Pixabay.com

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

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