Proudly voted Promotional Merchandise Distributor of the Year, December 2024 (Sourcing City Awards).

Branded Giveaways To Use At Sports Day

The last half term of the 2012/13 school term is coming up which means that sports days will soon be upon us – to the dread of many participating parents! Meaning the perfect opportunity for branded giveaways.

Sports days are usually held by schools in the summer presenting an opportunity for pupils and teachers to step out of the classroom. Parents are also often invited to watch sports activities. The activities tend to vary depending on the child's age. For example, younger children at primary schools won't often compete in field and track races, whereas older children are likely too. The children competing in each competition will often win a prize but it isn't always about winning but often the taking part as well. 

Last year there was a lot of debate on whether all participants should receive a prize or whether it should only be the winners. Some psychologists stated that all children should receive a prize in a bid to boost confidence and improve self-esteem whilst others believe that children should learn about the failure to prepare them for later life. 

Whether you choose to give an award or not, why not give every child taking part some kind of a branded giveaway as a thank you. It could be something as small as a chocolate medal for taking part, either way, the child is guaranteed to appreciate it. For many children, the thought of running onto a field in front of all of their peers, teachers, and parents, can be very daunting which is why we believe that all children should be rewarded. 

There are many different products you could use to reward children for taking part, whether it be lollipops or sweets. The winners can then be rewarded with a medal or a tangible prize. They could also be gifted with a certificate to congratulate them on their victory. 

One of the main advantages of using branded giveaways is that it will, of course, include your branding. A medal or award is likely to be kept throughout childhood, and often by the parents thereafter. This means at least ten years of promotion for your business. If your business were to sponsor your local school by providing them with sports day gifts, then you are giving something back to the local community. 

Whether you are a school or a local business, you should consider branded giveaways as part of your marketing plan – particularly on sports days. 

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
The 10 Best Branded Pet Products For National Pet Month

The 10 Best Branded Pet Products For National Pet Month

April is officially National Pet Month - so what better time to shine a light on our amazing array of pooch-approved promotional products? From walkies-friendly water bo

Best Summer Merch Ideas To Keep Brand Awareness Hot In 2024

Best Summer Merch Ideas To Keep Brand Awareness Hot In 2024

It might feel like we've only just managed to leave winter behind but summer is fast approaching! And if you're looking for something that little bit different to bolste

5 Promotional Products That Every Business Needs

5 Promotional Products That Every Business Needs

The promotional products you choose to represent your business are of the utmost importance. After all, these are the items that will be showcasing your branding and helping to

The TM Edit: Our Most Popular Products Of 2020

The TM Edit: Our Most Popular Products Of 2020

With the end of the year edging ever closer, we've decided to shine a light on our most popular promotional products of 2020. These aren't just any old merchandi

Our Best Selling Promotional Items: Umbrellas

Our Best Selling Promotional Items: Umbrellas

Promotional Umbrellas have long been one of our most popular promotional items. They are a great giveaway opportunity that offers a large imprint area with high visibility and c

This Just In! Total Merchandise Voted Distributor of the Year 2024

This Just In! Total Merchandise Voted Distributor of the Year 2024

We're delighted to tell you that we've been voted Promotional Merchandise Distributor of the Year in the 2024 edition of the Sourcing City Awards. Incredibly, th

The TM Edit: Best Christmas Gifts For Customers In 2024

The TM Edit: Best Christmas Gifts For Customers In 2024

With autumn officially here, it's safe to say that Christmas is fast approaching. And whether you're ready to deck the halls with boughs of holly or are more reluctant t

The Best Promotional Christmas Decorations For 2024

The Best Promotional Christmas Decorations For 2024

Halloween has been, which can only mean one thing: Christmas is firmly on the horizon! It's almost time to deck the halls and get the tree up - but first, get insp