Please note: the current lockdown restrictions do not affect our ability to fulfil your order and we are operating business as usual.

When Is The Best Time To Give Out Corporate Gifts?

If you are creating a new marketing campaign, you are probably wondering when the best time to give out your corporate gifts will be. Is there any better time than Christmas?

Corporate gifts can be distributed at any time of the year, product launches, anniversaries, to name a few but when it's 'that time of year' gifts fly around all over the place. This makes Christmas the best time to give away gifts. But how can you make your organisation stand out amongst the others? Of course, it's not going to be easy! First of all, consider what gifts you would personally like to receive for Christmas. Would you like a keyring? Or an engraved metal pen? It's important to differentiate corporate gifts with promotional merchandise.

Promotional merchandise is generally items that you would distribute at product launches or trade shows. For example, notepads and pens. In comparison, corporate gifts are the type of gift you would give to loyal customers or businesses. These would generally be of a higher value, or of a higher perceived value than promotional merchandise. However, even with the differentiation, we think that your corporate gifts should still advertise your company.

Promotional corporate gifts can work wonders for a company. When you compare a gift to what some people would call 'spamming' with flyers, you can tell which is going to work best. A gift is always going to be more popular than a flyer as it is something a person can keep. If you give them something which is of a high perceived value it's going to work even better still. Very often, we get to know a brand or company purely through their promotional products. Some of the biggest brands use promotional products to get noticed rather than advertising. This is because it is so much more effective.

We think corporate gifts are great to bring out at Christmas time as it signals the start of a new year. By rewarding your employees and loyal customers you are telling them you are grateful for their custom and looking forward to their custom again over the next year. Employees will be more motivated as a result as they feel valued by the company which can lead to greater productivity. Customers will also be more inclined to stay with you as they know you appreciate their custom.

At Total Merchandise, we have lots of different types of corporate gifts which are great for use all year round.

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
The Best Promotional Merchandise for Schools

The Best Promotional Merchandise for Schools

Branded items for schools come in many shapes and sizes, and are never more useful than at school events. From summer fêtes to end-of-term concerts, charity raffles to Chr...

How To Keep Your Promotional Merchandise On Trend In 2019

How To Keep Your Promotional Merchandise On Trend In 2019

Every business strives to remain current and promotional merchandise is no different. Consumer trends are constantly changing, 2018 saw the rise of the fidget spinner,...

Promotional Merchandise Items That Can Help Mental Wellbeing

Promotional Merchandise Items That Can Help Mental Wellbeing

The conversation around mental health and wellbeing is growing ever-louder and - it goes without saying - with due cause. With levels of stress, anxiety and depression at all-ti...

4 Key Factors in Promoting Leading A Healthy Lifestyle

4 Key Factors in Promoting Leading A Healthy Lifestyle

Leading a healthy lifestyle is important for good health and wellbeing, yet we often fail to make sure we are doing everything we can to ensure we're feeling fit and well -...

What Does The Government's Covid-19 Roadmap Mean For Your Business?

What Does The Government's Covid-19 Roadmap Mean For Your Business?

Following this week's government announcement, the country's roadmap out of lockdown - and away from Covid-19 restrictions - has been laid out. As well as...

10 Ways To Celebrate Employee Appreciation Day With Your Team

10 Ways To Celebrate Employee Appreciation Day With Your Team

Employee Appreciation Day is fast approaching, people - and there's never been a better time to get involved in the action. The ideal opportunity to show your staf...