If you are creating a new marketing campaign, you are probably wondering when the best time to give out your corporate gifts will be. Is there any better time than Christmas?
Corporate gifts can be distributed at any time of the year, product launches, anniversaries, to name a few but when it's 'that time of year' gifts fly around all over the place. This makes Christmas the best time to give away gifts. But how can you make your organisation stand out amongst the others? Of course, it's not going to be easy! First of all, consider what gifts you would personally like to receive for Christmas. Would you like a keyring? Or an engraved metal pen? It's important to differentiate corporate gifts with promotional merchandise.
Promotional merchandise is generally items that you would distribute at product launches or trade shows. For example, notepads and pens. In comparison, corporate gifts are the type of gift you would give to loyal customers or businesses. These would generally be of a higher value, or of a higher perceived value than promotional merchandise. However, even with the differentiation, we think that your corporate gifts should still advertise your company.
Promotional corporate gifts can work wonders for a company. When you compare a gift to what some people would call 'spamming' with flyers, you can tell which is going to work best. A gift is always going to be more popular than a flyer as it is something a person can keep. If you give them something which is of a high perceived value it's going to work even better still. Very often, we get to know a brand or company purely through their promotional products. Some of the biggest brands use promotional products to get noticed rather than advertising. This is because it is so much more effective.
We think corporate gifts are great to bring out at Christmas time as it signals the start of a new year. By rewarding your employees and loyal customers you are telling them you are grateful for their custom and looking forward to their custom again over the next year. Employees will be more motivated as a result as they feel valued by the company which can lead to greater productivity. Customers will also be more inclined to stay with you as they know you appreciate their custom.
At Total Merchandise, we have lots of different types of corporate gifts which are great for use all year round.