Why investing in promotional merchandise is a necessity

Whether your business is one of the biggest in the world or just getting off the ground, promotional products can provide the perfect tonic to your brand. There is little doubt that the digital world is continually evolving, however the novelty of a promotional instrument just cannot be ignored.

Prior to investment however, many are eager to understand the possible rewards and networking gains which can be made as a result of purchasing. Thus, we have pulled together essential reasons as to why businesses, regardless of size, require the use of promotional products within their marketing strategy.

The retention of an iconic brand

Various studies have indicated that consumers receiving promotional merchandise from a company, have kept them for a reasonable period of time. Furthermore, many are able to reference the business who sent the gifts for an even longer period of time. We have often noted, and our clients have taken a similar stance, that this ability to remember is as a result of gratuity. One key way by which promotional merchandise can inject further gratefulness, is by providing the consumer with a solution to a common problem of theirs.

Reduction in 'costs per impression'

One key note when producing a marketing strategy is to ensure that where the budget can be saved, it is saved. Thus, a policy which involves a low 'cost per impression', is always looked upon positively by those who finance the business. Advertising rates are often bolstered to a higher premium than they actually deserve, and whilst a location within a newspaper or a magazine may appear lucrative, results have shown that they still have a higher 'cost per impression' than promotional products do.

Variety of products available

Furthering on from the proportionate low financing of promotional merchandise, it is important to understand that this is not a result of various products being somewhat simplistic, despite how effective they can be. Executive gifts such as paperweights, and corporate pens only emphasise the point that products of all ranges can be branded. This factor underlines the point previously made, that promotional merchandise is essential for all lines of businesses, with merchandise and products suitable for near enough every marketing occasion.

 

The ability to nurture a customer's opinion

As mentioned, promotional products work to develop a positive bond between a company and the consumer, because as simple as it sounds... everyone enjoys a 'freebie'.

 

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

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