Please note: the current lockdown restrictions do not affect our ability to fulfil your order and we are operating business as usual.

Summer Marketing Campaign Advice

We could keep this really brief and just tell you that the sooner you start planning your campaign the better, but that isn’t very useful for most of us who work on tight schedules with a lot to do. There is, however, such thing as starting too early, and there is definitely such thing as starting too late! We wanted to put together a quick guide to help you determine when the best time to start your email and social campaigns for Summer is.

 

Social Media

The thing with social media is that it is 24/7. While you don’t need to be (and probably shouldn’t be) posting 24/7, you want to be posting at least once a day for several days of the week. With regards to your Summer campaign, there is no set date as it depends on the weather. When the sun comes out, that’s when people start to get in the mood and become more hyped for Summer. This year, after having an incredibly snowy and bitter Winter, we’ve been struck with some beautiful sunshine that’s set to stay pretty early on. Start your Summer social campaigns around now to reap the rewards of people’s attitude towards the beautiful weather.

 

According to Jenn Deering-Davis, who us the editor in chief of Union Metrics, timing is essential and you shouldn’t start too early. She says: “If you go out too early, the audience isn’t ready for it, and it’s just a waste of money”.

 

Whilst a lot of businesses are quieter over Summer, the marketing team should be hard at work with social campaigns. Keep consistent with your social media campaigns throughout Summer. We recommend putting together a timeline of how long you want to run your campaign with a specific start and end date and notes on how frequently you want to be posting before you start the campaign so that you’re well prepared.

 

Email Campaigns

Our top tip for email campaigns is to gather the information and plan what you want to send well in advance of the campaign so that you can observe current trends of your target market. Give yourself this time! However, also be prepared to abort a few emails to stay on trend with current news – leave yourself space for this in your planning. We recommend starting to plan and kick off your campaign, again, around May/June.

 

If you want to start early, make sure you’re not too eager so much so that it will put off your audience. You want to build a buzz, not go out in full-force. Amp up the heat of your campaign as Summer goes on to keep your sales rolling in.

Written by

Katie Reed | Product Team Supervisor

With nearly 10 years' experience in the promotional merchandise industry, Katie speaks with true authority about all matters related to promotional products. Her attention to detail and creative flair ensure that product details, prices, imagery and descriptions are accurate and answer all our customers' questions. Her articles and other product-related content have become truly trusted sources of both information and inspiration for anyone deciding on their next promotional product order. In another life, she would have been a star Quidditch player.

Connect with Katie Reed on LinkedIn Connect with Katie Reed on LinkedIn

TM Edit: Your 2020 Guide To The Best Summer Promotional Products

TM Edit: Your 2020 Guide To The Best Summer Promotional Products

This just in, people: summer is almost upon us! With the season having officially 

Rainy Weather Essentials For Even The Wettest Of Days

Rainy Weather Essentials For Even The Wettest Of Days

Now, we all know that the classic British stereotype is that we love to talk about the weather: from the temperature to the strength of the wind, we love weather small talk. How...

There's Still Time: Christmas Gifts Ready To Order Today

There's Still Time: Christmas Gifts Ready To Order Today

The countdown to Christmas has well and truly begun at Total Merchandise HQ. Not only are we ticking down to December 25th but we've also sourced the latest and greates...

The TM Edit: Our Most Popular Products Of 2020

The TM Edit: Our Most Popular Products Of 2020

With the end of the year edging ever closer, we've decided to shine a light on our most popular promotional products of 2020. These aren't just any old merchan...

The TM Edit: Top 10 Novelty Gifts That Your Customers Will Love

The TM Edit: Top 10 Novelty Gifts That Your Customers Will Love

Are you looking for something unique to add some fun to your promotional activity? Well, we're here to help - look no further than our range of novelty giveaways for th...

The Best Promotional Merchandise for Schools

The Best Promotional Merchandise for Schools

Branded items for schools come in many shapes and sizes, and are never more useful than at school events. From summer fêtes to end-of-term concerts, charity raffles to Chr...

4 Key Factors in Promoting Leading A Healthy Lifestyle

4 Key Factors in Promoting Leading A Healthy Lifestyle

Leading a healthy lifestyle is important for good health and wellbeing, yet we often fail to make sure we are doing everything we can to ensure we're feeling fit and well -...

What Does The Government's Covid-19 Roadmap Mean For Your Business?

What Does The Government's Covid-19 Roadmap Mean For Your Business?

Following this week's government announcement, the country's roadmap out of lockdown - and away from Covid-19 restrictions - has been laid out. As well as...

10 Ways To Celebrate Employee Appreciation Day With Your Team

10 Ways To Celebrate Employee Appreciation Day With Your Team

Employee Appreciation Day is fast approaching, people - and there's never been a better time to get involved in the action. The ideal opportunity to show your staf...