When Should You Start Thinking About Christmas Marketing

How Early Is Too Early When It Comes To Marketing For Christmas?

Christmas may be the most wonderful time of the year but when is the right time to start marketing for the big occasion?

Some say it's never too early for Christmas, others are offended when they see red and green adorning television screens before Halloween. Bain & Company released poll results about American's feelings toward advertising Christmas in September and found that two-thirds of those surveyed reported few, if any, negative feelings about it. 

Christmas Advertising From The Top UK Retailers

Firstly, let's take a look at some of the UK's major supermarkets. Last year, ASDA launched their Christmas advert two months before the big day after research showed that 1 in 5 people had completed their Christmas shopping by the beginning of November! Sainsbury's wait until after Armistice Day (11th November) due to their partnership with the Royal British Legion but after that, it's masses of twinkling lights and sparkling tinsel.

Some supermarkets are claiming that they are just following consumers with the early release of their adverts. Marc Bolland, CEO at Marks & Spencers says that "people come home from their summer holidays and they say "what's next?", and the next big thing is Christmas. This suggests that consumers are wanting to see these early adverts to start their Christmas preparations early.

Of course, the highly anticipated annual release of the John Lewis advert is a good indicator as to when you should start jumping on the Christmas bandwagon, which is usually the first week of November.

Promotional Christmas Giveaways For Your Business

So, what are you waiting for? Order some advent calendars and let the festivities begin!

Christmas Tree Tiny Terracottas

Be remembered by your customers all year round with these branded miniature seed growing kits. These tiny Christmas trees are sure to win the desk decorating competition!

Christmas Bow Reindeer

Ideal for a festive gift these promotional Reindeers are great fun for all audiences!

Although the sun may still be shining and 'Back to School' promotions have hardly ended, Christmas is in the minds of consumers. Start preparing your marketing campaign for the big occasion and find the perfect promotional Christmas gift on our special corporate Christmas gift section.

Main image courtesy of Pexels.com

Written by

Adam Carter | Head of Products

Adam has been leading the Product team for over 18 years, during which time he's built up an enviable reputation as one of the industry's most trusted authorities on promotional merchandise. As well as supplier relations, product sourcing and pricing, Adam is also responsible for ensuring our promotional merchandise is presented on the website in the most effective manner. His expertise makes him the go-to person on the team for spotting merchandise trends and he's highly experienced in identifying the best branded products to meet our customers' needs. When he's not working, Adam enjoys travel, electronic music and all forms of cinema.

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