Please note: the new lockdown restrictions will not affect our ability to fulfil your order and we are operating business as usual.

What Can You Learn About Viral Marketing from Fidget Spinners

If you haven’t heard of fidget spinners we have one question for you: have you been living under a rock? These little gadgets have taken the internet by storm! A fidget spinner is a small metal or plastic product which rotate around a small bearing in the centre to create a satisfying spin that can go on for minutes at a time. They were originally designed for children who had difficulty controlling their movements or nerves, such as those with ADHD, however they have gone viral and it seems that every other person has one to play with now. As business owners, however, we cannot ignore these crazy trends as silly as they may seem. In fact, we can learn a lot about viral marketing with the main question of how can you get your products to go viral as well?

 

Social Media

Surprise, surprise – social media plays a huge role in viral marketing. All by enticing a reaction, the growth of the fidget spinner happened exponentially such that once it had a following behind it, behaviour from other social media users is encouraged to pass on the craze. For instance, spreading fidget spinner memes and tagging friends in comments of Facebook post. Furthermore, discussing fidget spinners offline also passed the trend on through powerful word of mouth.

 

Sell The Product

If you cannot create your own viral product, why not sell one which already exists? It is unlikely that these trends will continue to grow exponentially – there will eventually be a plateau and then a gradual if not sudden decline in demand – however while the trend is hot, there is most definitely an intense demand you can serve. You could also put a spin on it, for example, you could have promotional branded fidget spinners, or create luxury fidget spinners costing a lot more money, or glow in the dark fidget spinners, or even fidget spinners with Bluetooth speakers built in. The possibilities are endless for you to jump on a viral craze.

 

Capitalise with Content

One of the easiest ways to capitalise from a viral trend is to create content centred around it. Create graphics, use the hashtag, make and share videos. Just let your followers know that you are current and on trend.

 

Understand Why They Go Viral

There are a few things in common that these viral products seem to have, including the fidget spinner:
1) They are priced reasonably. More often than not, these products cost under £10 which means that most major retailers can feature the product by the tills where they are unavoidable for parents with children with them.
2) They are catchy. These products are often collectable and tradable with friends, meaning that children at school can exchange, negotiate, and collect the fidget spinners with their peers. They are often portable, too.
3) They are simple. This is a rather important point. If you want your product to go viral it needs to be easy to use and enjoyable for any age.

 

Viral trends come and go, but if you can jump on board the craze when it’s still hot it is a great way to show your followers that your brand is current and fun as well as potentially capitalising from the trend, too. 

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
Our 10 Best-Selling Promotional Pens To Inspire Your Next Campaign

Our 10 Best-Selling Promotional Pens To Inspire Your Next Campaign

It may well be mightier than the sword - well, according to some, at least - but one thing's for sure: a promotional pen is a highly-effective tool to help market your...

The TM Edit: Our Most Popular Products Of 2020

The TM Edit: Our Most Popular Products Of 2020

With the end of the year edging ever closer, we've decided to shine a light on our most popular promotional products of 2020. These aren't just any old merchan...

10 Branded Metal Bottles To Consider For Your Next Campaign

10 Branded Metal Bottles To Consider For Your Next Campaign

With research revealing 85% of the UK public are worried about the impact of plastic pollution on the planet, there's never been a better time to consider a branded met...

Rainy Weather Essentials For Even The Wettest Of Days

Rainy Weather Essentials For Even The Wettest Of Days

Now, we all know that the classic British stereotype is that we love to talk about the weather: from the temperature to the strength of the wind, we love weather small talk. How...

The Best Branded Health & Wellbeing Items For Tackling Winter 2021

The Best Branded Health & Wellbeing Items For Tackling Winter 2021

We're officially in the thick of 2021 now: our Christmas cheer has faded, the decorations are down and we're already halfway through January. Of course, t...

Get Into The Green Scene With The Latest Eco-Friendly Merch

Get Into The Green Scene With The Latest Eco-Friendly Merch

Have you considered switching your branded merchandise for eco-friendly alternatives? If not, then what are you waiting for?! With environmental responsibility increas...