Virtual Reality Shopping

Shopping has experienced much evolution throughout history and was considered a modern phenomenon in the 18th Century. By the 19th Century, department stores popped up to make shopping an even more decadent and exciting experience. This then developed into E-commerce or online shopping as most know it. So what's next?...  

Well, Have You Ever Heard Of V-commerce?

V-commerce stands for Virtual Commerce, and is looking to be the next favoured way of shopping! It will be the convenience of online shopping and the practicality of a real-life store, all rolled into one virtual reality experience.

HTC Vive

At the moment, it's still in the experimental phase, but a well known online clothing brand is looking to trial the real-time shopping experience with a company that is leading the way in virtual reality.

Virtual reality shopping will let you browse through shops the way you do in real life, without having to leave the comfort of your own home, but here at TM, we're wondering how these clever and innovative people will solve the social aspect of shopping. Teenagers particularly love nothing more than meeting up with their friends and going for a look around the shops. It's much more social experience than anything else for some people, but if this is taken away and the real-life shops start to diminish (which they already seem to be doing), what effects will this have on the areas people live and general happiness? We as humans are social beings, so having friends and going out is imperative to our wellbeing.

VR picture

That being said, we ourselves are an online store so any developments relating to this sort of topic we find incredibly interesting. If people had a way to browse our promotional merchandise before purchasing, and even see it with their own logo applied, it would be the ultimate in promotional product convenience. Virtual reality is starting to gain a heightened interest at the moment, mostly down to the release of headsets that make virtual reality possible. Google, Samsung, HTC and Sony have all jumped on the bandwagon, and we have no doubt there will be more brands to follow.

VR demonstation

So this then leads us to imagine what might be coming next once virtual reality becomes a regular part of everyday life...Perhaps holographic clothing that you can 'try on' before buying, or maybe products will simply appear in your wardrobe as soon as you make a purchase. What do you lot think? The possibilities are endless...

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

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