Clever Valentine's Day Marketing Campaign Ideas

Valentine’s Day is a time to swoon over your significant other, and for others to swoon over your marketing campaigns. If you get the advertising for this day right, you’re in with a good chance of your customers falling in love with your brand… if you don’t mind the cliché! It’s true that Valentines Day means different things to different people, for instance, for some it is all about gazing longingly into each others eyes whilst declaring your love over a candlelit dinner, and for others it’s about watching movies on your own with a tub of Ben & Jerry’s, wondering where it all went wrong. Ideally, your marketing for Valentine’s Day will be able to cater to both parties, however if you can put together a great campaign that isn’t too cheesy then you’re on to a winner. Here are a few brands who have managed to think outside of the heart-shaped chocolate box and put together a great campaign...

 

Innocent’s Love Labels

Back in 2012, famous smoothie and drinks company ‘Innocent’ had the idea of letting their customers create ‘love labels’ for their significant others. Customers could either create their own personalised messages, or they could choose existing graphics created by Innocent and customise those. Then, the labels could be printed, attached, and shared on social media platforms. Great advertising for Innocent and great gifts for your loved ones.

Valentine Day Marketing Campaigns We Love to Love Part 1

Netflix: “Binge for Love”

As we said earlier, people can take Valentine’s Day either way. There’s the candlelit dinner route, or the Netflix route! Netflix’s marketing campaign reinforced the idea that people who like the same shows are meant for each other. They suggest that you should watch 500 hours of Netflix programmes in order to truly impress your would-be-date – if your girl is into Orange Is the New Black, you’re going to need to watch every episode of it!

Valentine Day Marketing Campaigns We Love to Love Part 1

Hallmark: Don’t Say Love

The greeting card brand released a series of videos on its YouTube Channel called ‘Put Your Heart to Paper’, which racked up an impressive 1.8 million views! In each of the videos, couples were asked to say how they feel about each other without using the L word. Love! Hallmark say that saying ‘I love you’ is easy, but what is more meaningful is to go deeper than that and express how you really feel. The brand encouraged consumers to share their views using the hashtag #PutYourHeartToPaper which generated a lot of Twitter buzz!

Valentine Day Marketing Campaigns We Love to Love Part 1

There are so many amazing marketing campaigns that have been created over the past few years that truly capture what Valentine’s Day is all about for every person. Whether it’s for a love of love, or a love of Netflix, these brands have found a way into your heart! 

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
10 Branded Metal Bottles To Consider For Your Next Campaign

10 Branded Metal Bottles To Consider For Your Next Campaign

With research revealing 85% of the UK public are worried about the impact of plastic pollution on the planet, there's never been a better time to consider a branded met...

Eco Friendly Promotional Gift Ideas

Eco Friendly Promotional Gift Ideas

It’s time for green to go mainstream, people. With more and more businesses becoming aware of their corporate responsibility to become more eco-friendly, it’s really...

Our 10 Best-Selling Promotional Pens To Inspire Your Next Campaign

Our 10 Best-Selling Promotional Pens To Inspire Your Next Campaign

It may well be mightier than the sword - well, according to some, at least - but one thing's for sure: a promotional pen is a highly-effective tool to help market your...

Pop The Kettle On For National Tea Day 2021

Pop The Kettle On For National Tea Day 2021

Pop the kettle on and grab your Rich Tea's because we've got some welcome news for our brew-loving nation: Wednesday 21st April is National Tea Day 2021. Yes, that&...

10 Promotional Stress Balls to Improve Colleagues' Mental Wellbeing

10 Promotional Stress Balls to Improve Colleagues' Mental Wellbeing

With recent research showing that 828,000 UK workers suffered from work-related stress, depression or anxiety...

The TM Edit: 10 Of The Very Best Low Cost Promotional Products

The TM Edit: 10 Of The Very Best Low Cost Promotional Products

Working with a smaller budget this spring/summer? Yep, we hear you - and guess what? We're here for you, too.  At Total Merchandise, we always pride ourselves...