Regardless of the size of your business, using promotional items with your logo is an excellent method of marketing through the festive period and beyond. Companies across the world give gifts to customers and clients alike at Christmas time especially so it's a given fact that there are some genuine business rewards for doing so.
Reasons Why Businesses Gift Their Customers At Christmas
Gift giving is a theme that is commonly associated with Christmas due to the traditional values which are held with Frankincense, Gold, and Myrrh the presents on which the concept of gift giving was built. Since then, people across the world have indulged in buying presents for friends and family, and it is now increasingly common to see businesses purchasing gifts for clients and customers. With recent BPMA research finding that 34% of recipients keep their item for over a year, a successful Christmas giveaway could become a mainstay in your promotional marketing campaign for years to come.
Branded giveaways are purposefully designed to help enhance the loyalty between a company and its client, and Christmas provides the ideal opportunity to increase this bond. Customers recognise the value that giveaways have, as they offer a personal touch in amongst the business-orientated nature by which companies usually work. This is proving effective, and supported by evidence showing that customers who feel valued are more likely to continue purchasing from a brand.
Christmas also provides a time for companies to evaluate their effective strategies and policies whilst looking to target potential new customers for the following year, and the use of giveaways which are personalised to your business, could prove advantageous moving into the new year.
The wide variety of products which can be given at Christmas supports the concept of carefully selecting your giveaway item, with the practicality of the products available proving vital, as a survey found that 59% of products were chosen due to their usefulness; highlighting what makes an effective promotional item.
Large Vs Small Businesses Promotional Christmas Gifts
Larger sized companies often choose to invest in cheaper items as they have a greater number of people to buy for and therefore purchase products such as t-shirts, pens, and umbrellas. Whilst smaller-scaled businesses may often choose to purchase executive gifts with products such as tumblers, paperweights, and mirrors being common gifts given by smaller businesses.
15g Baton Chocolate Bars
You can't go wrong with chocolate! These milk chocolate bars are a delicious and cost-effective promotional giveaway that promise to draw attention to your branding thanks to that vibrant full-colour packaging.
Optical Crystal Square Paperweights
A timeless, high-quality item, etched with your design and supplied in a satin gift box, these paperweights will keep your name alive for years to come.
Panorama Easel Calendar
These promotional desk calendars are a useful gift that will ensure maximum brand awareness for a whole year!
Crystal Soft Stylus Ballpens
Sparkle your customers with these branded Crystal Soft Stylus Ballpens. Available in 3 different colours these are great if you're wanting a stylish gift to buy by the masses.
Christmas is a time for feeling merry - get in the spirit with these wine glasses, etched with your branding for that luxury touch.
No matter the size of your organisation, gifting your customers with promotional merchandise with your logo on at Christmas is a great way for maximising brand exposure, as well as expanding brand loyalty.