Using branded giveaways at Christmas

Companies across the world give gifts to customers and clients alike at Christmas time. Regardless of the size of your business, branded giveaways are an excellent method of marketing through the festive period.

Why Use Branded Giveaways For Your Marketing At Christmas?

Gift giving is a theme that is commonly associated with Christmas due to the traditional values which are held with Frankincense, Gold, and Myrrh the presents on which the concept of gift-giving was built. Since then, people across the world have indulged in buying presents for friends and family, and it is now increasingly common to see businesses purchasing gifts for clients and customers. With recent BPMA research finding that 34% of recipients keep their item for over a year, a successful Christmas giveaway could become a mainstay in your promotional marketing campaign for years to come.

Larger sized companies often choose to invest in cheaper items as they have a greater number of people to buy for and therefore purchase products such as tee shirts, pens, and umbrellas. Whilst smaller-scaled businesses may often choose to purchase executive gifts to give at Christmas, with products such as tumblers, paperweights, and mirrors common gifts given by smaller businesses. The wide variety of products which can be given at Christmas supports the concept of carefully selecting your giveaway item, with the practicality of the products available proving vital, as a survey found that 59% of products were chosen due to their usefulness; highlighting what makes an effective promotional item.

Crystal Soft Stylus Ballpens

Double Compact Mirror

Star Paperweight

Branded giveaways are purposefully designed to help enhance the loyalty between a company and its client, and Christmas provides the ideal opportunity to increase this bond. Should your business not be involving themselves in the process of using giveaways, their promotional campaign is falling way behind, with customers recognising the value that giveaways have, as they offer a personal touch in amongst the business-orientated nature by which companies usually work. This is proving effective, and supported by evidence showing that customers who feel valued are more likely to continue purchasing from a brand.

Christmas also provides a time for companies to evaluate their effective strategies and policies whilst looking to target potential new customers for the following year, and the use of giveaways which are personalised to your business could prove advantageous moving into the new year.

If you're looking for the perfect promotional gift to giveaway this Christmas then check out our special corporate Christmas gift ideas section on our website. Simply fill out the form to receive a rapid quote or give us a call!

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

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