In the UK it rains, on average, every one in three days which means there is one item you don't want to leave at home – your umbrella. Umbrellas are used so often that they should always be considered as part of your marketing campaign.
Why? For the simple reason that umbrellas offer a great marketing opportunity. Not only do they effectively promote your brand but they also offer practicability in the, often unpredictable, British weather. They are a 'safety net' you can use to make sure you don't get wet if the weather turns.
In terms of marketing, umbrellas offer a large branding area meaning you have a large space to advertise on. Depending on the umbrella style, it can also have a long 'shelf life' offering longevity meaning that your brand is being advertised for a lot longer than through any other advertising mediums. Consider where umbrellas are used (in public areas) and you will soon realise why they are so great for promotion. You could be advertising to thousands of people every time it rains!
There are three different sizes of umbrellas available – 'golf', 'city' and 'telescopic', each can be used for different purposes. The golf umbrella gives a large branding space and is considered to be more sturdy so is likely to have longer longevity. City-sized umbrellas are slightly smaller, and as the name suggests best for use in the city. The telescopic umbrella folds down very small so it's small enough to fit in a handbag.
When choosing your umbrella, size is very important. Golf umbrellas offer a very large branding space but they may not be considered entirely practical as they are so large. The reason for this being that the golf umbrella was designed to keep golfers dry in the rain. They are considered to be more sturdy than other umbrellas as they have a larger space so can hold off wind easier.
City and telescopic umbrellas, on the other hand, are smaller and could even fit in your handbag. Telescopic umbrellas are really tiny so they could even fit in your pocket if required. However, whilst they have a smaller branding space, they are easier to carry so you are more likely to carry it around everywhere.
A branded umbrella is always going to be a popular choice, particularly when living in the UK. So make sure you stock up and consider them for your marketing campaign.