Umbrellas for the UK Weather

In the UK it rains, on average, every one in three days which means there is one item you don't want to leave at home – your umbrella. Umbrellas are used so often that they should always be considered as part of your marketing campaign.

Why?  For the simple reason that umbrellas offer a great marketing opportunity. Not only do they effectively promote your brand but they also offer practicability in the, often unpredictable, British weather. They are a 'safety net' you can use to make sure you don't get wet if the weather turns.

In terms of marketing, umbrellas offer a large branding area meaning you have a large space to advertise on. Depending on the umbrella style, it can also have a long 'shelf life' offering longevity meaning that your brand is being advertised for a lot longer than through any other advertising mediums. Consider where umbrellas are used (in public areas) and you will soon realise why they are so great for promotion. You could be advertising to thousands of people every time it rains!

There are three different sizes of umbrellas available – 'golf', 'city' and 'telescopic', each can be used for different purposes. The golf umbrella gives a large branding space and is considered to be more sturdy so is likely to have longer longevity. City-sized umbrellas are slightly smaller, and as the name suggests best for use in the city. The telescopic umbrella folds down very small so it's small enough to fit in a handbag. 

When choosing your umbrella, size is very important. Golf umbrellas offer a very large branding space but they may not be considered entirely practical as they are so large. The reason for this being that the golf umbrella was designed to keep golfers dry in the rain. They are considered to be more sturdy than other umbrellas as they have a larger space so can hold off wind easier. 

City and telescopic umbrellas, on the other hand, are smaller and could even fit in your handbag. Telescopic umbrellas are really tiny so they could even fit in your pocket if required. However, whilst they have a smaller branding space, they are easier to carry so you are more likely to carry it around everywhere. 

A branded umbrella is always going to be a popular choice, particularly when living in the UK. So make sure you stock up and consider them for your marketing campaign. 

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
Printed Items to Raise Awareness of Road Safety & Your Brand

Printed Items to Raise Awareness of Road Safety & Your Brand

With #RoadSafetyWeek in full swing, we felt it would be fitting to shine a light on some of our brilliantly luminous products, all ready to be printed with your logo. ...

Promotional Autumn Must-Haves for Your UK Business

Promotional Autumn Must-Haves for Your UK Business

It's officially autumn, people. The season that welcomes pumpkin-spiced lattes, unpacking your favourite woolly jumpers and watching the leaves slowly turn from vibrant...

Take Your Brand Around the World with Printed Travel Items

Take Your Brand Around the World with Printed Travel Items

Good news, people: holidays are well and truly in full swing for Brits this year! Although travel restrictions have been eased for a little while for much of the UK, we'...

Just In: The Promotional Merchandise That Will Be Trending In 2022

Just In: The Promotional Merchandise That Will Be Trending In 2022

For 2022, we predict the promotional merchandise that will be trending is UK-made products. Why? Read on to find out... READ MORE: ...

Must-Have Merch for Your Brands Spring/Summer Marketing

Must-Have Merch for Your Brands Spring/Summer Marketing

Warmer and longer days are officially coming! So now is the perfect time to consider how your business is going to generate positive brand awareness throughout the spring and su...

Go Green with Over 600 Eco-Friendly Merchandise Ideas

Go Green with Over 600 Eco-Friendly Merchandise Ideas

With climate change and environmental responsibility increasingly hot topics around the UK - and the globe as a whole, for that matter - it makes total sense for your business t...

7 Summer Promotional Items To Keep Brand Awareness Hot In 2022

7 Summer Promotional Items To Keep Brand Awareness Hot In 2022

Summer is fast approaching, and if you're looking for something that little bit different to bolster a seasonal marketing campaign, search no further. Total Mercha...

The Best Promotional Products To Celebrate Queen Elizabeth's Platinum Jubilee

The Best Promotional Products To Celebrate Queen Elizabeth's Platinum Jubilee

Queen Elizabeth's Platinum Jubilee is rapidly approaching - and if you're looking for ways that your business can get involved in the action, Total Merchandise is here t...

Brew Up Your Marketing This National Tea Day

Brew Up Your Marketing This National Tea Day

Just in case you weren't already aware, today (21st April 2022) is National Tea Day! As a national of brew lovers, this day of celebrating the cuppa is the perfect opportuni...