Umbrellas for the UK Weather

In the UK it rains, on average, every one in three days which means there is one item you don't want to leave at home – your umbrella. Umbrellas are used so often that they should always be considered as part of your marketing campaign.

Why?  For the simple reason that umbrellas offer a great marketing opportunity. Not only do they effectively promote your brand but they also offer practicability in the, often unpredictable, British weather. They are a 'safety net' you can use to make sure you don't get wet if the weather turns.

In terms of marketing, umbrellas offer a large branding area meaning you have a large space to advertise on. Depending on the umbrella style, it can also have a long 'shelf life' offering longevity meaning that your brand is being advertised for a lot longer than through any other advertising mediums. Consider where umbrellas are used (in public areas) and you will soon realise why they are so great for promotion. You could be advertising to thousands of people every time it rains!

There are three different sizes of umbrellas available – 'golf', 'city' and 'telescopic', each can be used for different purposes. The golf umbrella gives a large branding space and is considered to be more sturdy so is likely to have longer longevity. City-sized umbrellas are slightly smaller, and as the name suggests best for use in the city. The telescopic umbrella folds down very small so it's small enough to fit in a handbag. 

When choosing your umbrella, size is very important. Golf umbrellas offer a very large branding space but they may not be considered entirely practical as they are so large. The reason for this being that the golf umbrella was designed to keep golfers dry in the rain. They are considered to be more sturdy than other umbrellas as they have a larger space so can hold off wind easier. 

City and telescopic umbrellas, on the other hand, are smaller and could even fit in your handbag. Telescopic umbrellas are really tiny so they could even fit in your pocket if required. However, whilst they have a smaller branding space, they are easier to carry so you are more likely to carry it around everywhere. 

A branded umbrella is always going to be a popular choice, particularly when living in the UK. So make sure you stock up and consider them for your marketing campaign. 

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
Best Summer Giveaways For 2025: Ideas For Any Business & Marketing Campaign

Best Summer Giveaways For 2025: Ideas For Any Business & Marketing Campaign

Summer 2025 is fast approaching, with the season officially kicking off on 21st June. And with that in mind, what better time to start considering the best summer giveaways to t

Our Best Selling Promotional Items: Umbrellas

Our Best Selling Promotional Items: Umbrellas

Promotional Umbrellas have long been one of our most popular promotional items. They are a great giveaway opportunity that offers a large imprint area with high visibility and c

The TM Edit: Top 10 Novelty Gifts That Your Customers Will Love

The TM Edit: Top 10 Novelty Gifts That Your Customers Will Love

Are you looking for something unique to add some fun to your promotional activity? Well, we're here to help - look no further than our range of novelty giveaways for th

Promotional Merchandise Items That Can Help Mental Wellbeing

Promotional Merchandise Items That Can Help Mental Wellbeing

The conversation around mental health and wellbeing is growing ever-louder and - it goes without saying - with due cause. With levels of stress, anxiety and depression at all-ti

Best Summer Giveaways For 2025: Ideas For Any Business & Marketing Campaign

Best Summer Giveaways For 2025: Ideas For Any Business & Marketing Campaign

Summer 2025 is fast approaching, with the season officially kicking off on 21st June. And with that in mind, what better time to start considering the best summer giveaways to t

TM Edit: The Best Pride Promotional Products For Your Business In 2025

TM Edit: The Best Pride Promotional Products For Your Business In 2025

Pride month is almost upon us, and whether you run an LGBTQ+ organisation or are perhaps planning a corporate event to show your support of the occasion, we're here to help.

Promotional Merchandise Statistics: What’s Working in 2025?

Promotional Merchandise Statistics: What’s Working in 2025?

As digital marketing channels become more saturated, branded merchandise continues to stand out by offering something tangible and lasting. Whether given away at events, sent in