Top Reasons Why Your Brand Should Get Involved with Giving Tuesday

Giving Tuesday is a global day of giving back and is usually celebrated the Tuesday after the world-famous Black Friday and Cyber Monday.

Anyone and everyone can get involved with #GivingTuesday: whether you choose to encourage your staff to volunteer for a good cause, provide giveaways for your staff, arrange giveaways for the local community or something else entirely, it all counts. How you choose to involve your brand is entirely up to you - all that matters is the taking part and the intention behind it!

What Is Giving Tuesday And Why Does It Matter?

Giving Tuesday is celebrated globally and this year, it's taking place on December 3rd 2019. This international day of charity was first launched in 2012 as a simple idea - a day that would simply encourage people (and businesses!) to do something good.

Since then, it has sparked a global movement and to illustrate the impact it has, we've listed a few impressive facts below:

  • In 2018, over $400 million dollars were raised online as part of Giving Tuesday.
  • The hashtag #GivingTuesday received 14.2 billion social impressions across platforms in 2018.
  • Giving Tuesday holds the world record for the most amount of money raised online for charity in 24 hours.
  • Over 150 countries take part in Giving Tuesday each year.
  • There were over 3.6 million gifts given as part of the 2018 edition of Giving Tuesday.

If those five killer stats aren't enough, a recent article published by Whole Whale predicts the 2019 edition of Giving Tuesday will raise a massive $502 million (£389 million)!

In the UK alone, there are over 3,000 GivingTuesday partners with big-name brands involved including BT, PayPal, Samsung... The list goes on but it's not limited just to big corporations - rather, businesses of any size can get involved and any individual can do their part for Giving Tuesday.

This is a great opportunity to showcase your brand as a company that cares and is dynamic enough to get involved with dynamic events. Enter promotional merchandise!

Benefits Of Promotional Merchandise In Your #GivingTuesday Pledge

Sometimes the little things really can make a big difference - especially when it comes to kindness. For example, a £5 or £10 donation might not sound like a huge amount to an individual but when there are millions of people also chipping in, this can quickly add up to a huge donation. 

If your business is taking part in Giving Tuesday, promotional merchandise can delight your staff or clients and leave a lasting impression, reminding people your brand has helped contribute to this amazing global event.

This in itself can present many opportunities for your business, including:

  • Brand awareness and recognition: promotional merchandise is an effective way to keep awareness for your business at a high long after Giving Tuesday. In fact, a recent study from the BPMA shows 96% of merchandise recipients believe promotional products increase their awareness of a brand.
  • Engaging with your audience: branded products offer an excellent and creative way to engage with your audience. For example, you could gift your customers with a promotional item for a charitable donation, or offer them as in-store giveaways.
  • Raising additional funds: if you choose to sell your promotional merchandise, there is potential for you to generate more in the way of a donation towards the Giving Tuesday cause.

 With all of this in mind, we have gathered some of the very best branded merchandise you can tie into with your Giving Tuesday activity...

1. Banner Logobug

These branded Banner Logobugs offer a fantastic opportunity to flaunt your branding, as well as demonstrate to your audience that you're a company that cares. Available in 40 colour options - ideal for suiting any brand's visual identity! - you can print your GivingTuesday message and company logo to both the ribbon and the banner. Why not print '#GivingTuesday' to the banner for maximum impact?

Not only are these promotional Banner Logobugs great for spreading the GivingTuesday message and increasing brand awareness, but they are a great budget-friendly option starting at just 24p per unit!

2. Printed T-Shirts

According to a study published by the BPMA, 80% of consumers own promotional t-shirts with 63% of consumers keeping their branded t-shirts for over a year and 47% for two years or longer! What better time to invest in printed T-shirts than for a charity event such as Giving Tuesday?

Our Gildan Heavy Cotton T-Shirts are a highly effective way to keep your branding visible. Available in a range of 51 colours, these classic short-sleeved promotional T-shirts are made from 100% cotton for ultimate comfort and long-lasting usability. These great value T-shirts can be printed with your custom design in up to full colour and prices start at just £2.09 per unit!

3. Promotional Teddy Bears

These 12cm Paw Teddy Bears make a cute and cuddly addition to your Giving Tuesday campaign. These oh-so-cute promotional teddy bears feature your company branding printed on either a T-shirt, bow or sash for an eye-catching and bespoke finish. 

Guaranteed to be popular with any age group these 12cm Paw Teddy Bears are the paw-fect way to advertise your brand on Giving Tuesday and they're available from as little as £1.83 per bear.

However, if you want to add a cute touch to your Giving Tuesday campaign on a budget, our printed Baby Bears tick all of the boxes! Currently available with a 10% discount, these gorgeous promotional teddy bears - wearing printed t-shirts - can be yours from just 69p per unit!

4. Stress Love Heart

Our promotional Stress Love Hearts are the perfect way to show your business cares. Each of these stress-busting toys features your company design in up-to full colour to either a classic red or pink stress love heart for brand awareness with every squeeze. 

Using promotional merchandise is a great way to show your support for the cause of Giving Tuesday and all the while increasing your brand awareness. Take a look through our wide range of promotional event giveaways for some inspiration. 

Main image from Pixabay.

Written by

Alexandra Horridge | Digital Marketing Executive

With five years of experience across both agency and client-side digital marketing, Ally brings a wide range of expertise to the TM team. Ally possesses the technical and creative abilities to create engaging promotional merchandise content and paid media campaigns. A keen photographer, Ally also takes many of the shots you'll see in our articles and social posts. Outside of work, she assists at a local smallholding and has developed a love for all animals, including her African Grey Parrot - Maxwell.

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