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Top Five Promotional Products of 2014

With the rise of digital marketing, promotional products like bags and pens may make you feel like you are living in the dark ages, however, the good news for traditional marketers is that these products still exist and are incredibly popular when trying to promote your product offline. In fact, a recent survey showed that eight out of ten respondents believed that their awareness of a brand was heightened directly as a result of using promotional products. 

Taking advantage of promotional products is important for any business, which is why we’ve put together what we believe are the top five promotional products used in businesses today. 

1. Promotional Bags

These are always welcomed by recipients whether it’s a carrier bag, holdall or a bag for life. It doesn’t matter that it’s branded, recipients will always find a use for a promotional bag. Consider the last time you went on a train – how many people on that train were carrying promotional bags?

Our printed cotton bags are perfect for trade shows, events and more! Made from 5oz natural cotton and printed with your full colour design for an eye-catching finish. Starting at just 58p per unit!

2. Branded Mugs

Mugs are another item that many marketers may feel have ‘lost their way’ slightly. In the past, giving a mug as a gift was a high-value item, however, this has faded over the years and marketers have started to lose faith in the promotional mug.

But, we believe this is always a welcome gift. Look around any office or home and we guarantee you will see a mug. Millions of cups of tea and coffee are drunk every day so think how many impressions your mug will receive.

Continuously one of our best selling promotional mugs, the Cambridge mug is ideal for brand awareness with every sip.

3. Promotional Umbrellas

We don’t feel the need to justify why umbrellas are so popular, especially with the current weather we are experiencing! Umbrellas are quite simply one of the most useful items you can give to someone living in the UK!

The promo budget golf umbrella offers a large print area to flaunt your company branding. With a steel stem, twin-fluted ribs, and wooden handle it's ideal for tackling the harsh British weather.

4. Custom USB Sticks

USB drives are another very popular product and we don’t see their popularity fading any time soon! Nearly everyone owns a computer or has access to one, which highlights the USB’s importance.

Available in a range of colours these printed USB flashdrives feature a swivel metal section to protect the USB connector and ensures the cap will never be lost!

5. Printed Calendars

Finally, promotional calendars are also popular, especially around Christmas time. These are a great way of ensuring your brand is seen for the full twelve months of the year. In fact, six in ten respondents of a recent survey confessed to having a promotional calendar in their home or office space!

Our best selling promotional PVC easel calendars are manufactured from durable yet smooth PVC for a high-quality finish. Your branding can be seen all year round with these handy desk calendars.

So if you're looking for some inspiration take a look through our best-selling promotional merchandise ideas section.

Main image from Pexels.

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

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