The Psychology of Colour: How the Right Shade Can Affect Purchases

Visual cues provide a great deal of influence on a consumer’s purchase. Certain colours can have a large impact on emotion, feelings and thoughts, thus motivating purchases if used correctly. As colour is one of the most powerful methods of design, we’ve looked into the top 7 colours that increase sales, and why.

Blue
A colour of trust, security, and calm, blue is the ultimate colour for banks and businesses to provide a sensation of reassurance and professionalism. Mixing blue with complimentary colours should lead to optimum sales.

The Psychology of Colour: How the Right Shade Can Affect Purchases

Pink
If your target demographic is a female audience, it’s difficult to go wrong with pink! It’s romantic, fun, and feminine and is often used to market products toward women and young girls.

The Psychology of Colour: How the Right Shade Can Affect Purchases

Yellow
Yellow is a controversial colour; it commands the audiences’ attention but if it’s not used in the right way, it can appear garish and childish. However, the rewards can be huge, as it lets your customers know that your business is confident, optimistic, and youthful. The best way to use yellow would be in shop windows to grab the attention of passing shoppers.

The Psychology of Colour: How the Right Shade Can Affect Purchases

Green
Green can either be associated with wealth, or an environmentally friendly brand. Brands often use it as it is one of the easiest colours for the eyes to process, therefore it is often used in shop to create a sense of relaxation. Due to the fact that green is a warm and inviting colour, it can denote feelings of health and goodwill, making it a very versatile colour.

The Psychology of Colour: How the Right Shade Can Affect Purchases

Black
Another highly versatile colour, black can be modern or traditional, exhilarating or calming. Black is powerful and sleek; therefore, it is often used to make luxury products. This idea is heightened by the fact that black often adds drama to whatever mood your brand is looking to create.

The Psychology of Colour: How the Right Shade Can Affect Purchases

Purple
Purple can be looked at in two ways. Firstly, it is soothing and calming, which is likely why it is often seen in beauty and anti-aging products. Secondly, it denotes royalty, and elegance, therefore it can add a touch of prestige to your brand.

The Psychology of Colour: How the Right Shade Can Affect Purchases

Red
Red is a colour which grabs and maintains people’s attention. It is one of the most popular colours for marketing, as it symbolises power and energy. You’ll often spot a lot of red in clearance sales, as it creates a sense of urgency and can increase heart rate. 

The Psychology of Colour: How the Right Shade Can Affect Purchases

 

 

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

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