The Power of Promotional Gifts

Look around you, we can guarantee there will be some kind of promotional gift nearby. This may be a promotional mug, pen or perhaps even a keyring. Any item which has an organisations branding on it is considered to be a promotional gift.

With this in mind, think about how many times you will look at or even use that item over the course of each day. Research shows that people who work at a desk will sit at the desk on average seven and a half hours a day. This means you are looking at someone's brand for nearly forty hours a week. So, with statistics like this, why have you not used promotional items for your business?

Considerations When Choosing Your Promotional Merchandise

There are many different points of the year where you can use promotional products to promote and raise the profile of your business. In fact, many marketing campaigns are based around different seasons such as Valentine’s Day or Christmas. If you tend to use marketing campaigns in your business then why not use promotional merchandise that ties-in with the event?

The amount of promotional merchandise available is such a vast area that there is often too much choice available. Many business owners and marketers tend to find it difficult to choose products for their business. There is also the consideration that you need to decide whether the products are going to deliver a good return on investment.

You should also consider how beneficial your chosen product actually will be to your target market. If you are targeting teenagers, for example, then you probably won't want to invest in trolley coins or promotional car accessories as it's likely they won't be used. Similarly, if you wish to target executives then it's likely you won't choose cheap promotional pens.

If used correctly and thought about, promotional items can form a key part of a marketing campaign. It has been proven that the use of promotional merchandise is often more effective than traditional methods of marketing such as newspaper adverts or television campaigns. 

So take a look through our range of best selling promotional merchandise for some inspiration! Don't forget to fill out the form to receive a rapid quote.

Main image from Pexels.

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

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